On January 12th, LeTV held a press conference in Beijing today. Based on the globally-opened closed-loop LeTV ecosystem, the company officially launched Eco-TV, the 65-inch Super TV X65, priced at 4,999 yuan, breaking through the 5,000-mark mark and 65-inch mainstream 4K. The smart TV price system led the 65-inch 4K smart TV into the era of 4999 yuan. The cost of the Super TV X65 BOM is 5,428.67 yuan, but the price is lower than the production cost, and the subsidy of nearly RMB 430 per ecologically subsidized hardware leads the TV industry into the era of hardware negative profit. The devastating price of 4,999 yuan will sweep over 60 miles or more. Smart TV market.
Super TV X65 adopts 65†Ultra HD 4K screen, equipped with 4K smart TV chip Mstar 6A928, 4-core 1.4GHz and 4-core Mali T760 top flagship GPU, 3GB large running memory + 16GB high-speed flash memory, support 60 frames H.265/HEVC format 4K video hard solution. Super TV X65 adhering to the "extreme science and technology, complete ecology, subvert the price" concept, will set off a new round of large-screen popular storm.
At the press conference, LeJi to the new president Liang Jun also opened a new LOGO for LeTV, and said LeTV as a unique ecological television, not a TV, but a vertical integration through the industry chain and cross-industry value An open, closed-loop, large-screen Internet ecosystem created by chain reconstruction. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
Behind the 3 million-level sales of Super TV is the user's choice. It is a victory over the ecological economic model of high product price ratio, complete product power, brand power, marketing power, user power, and ecological power. Letv ecology is an open and closed-loop model that subverts traditional industrial thinking and professional division of labor, and is the most advanced model in the current era. LeTV’s Eco Products and Services represented by LeTV have been leading an era of foreign brands such as Samsung. It can be said that the era of eco-TV created by Super TV redefined television and created a new category. This is Gao Wei’s victory over low-dimensionality. It is the victory of defining the future Internet eco-thinking of traditional industrial thinking that has not changed in decades.
1. Ecological power: vertical integration of industrial chain wins professional division of labor
Through the vertical integration of the music ecosystem model of "platform + content + terminal + application", breaking the boundaries of innovation and creating new user value, such as super TV broadcast channels, for children, sports, film and television, game users Focused operations, accurate recommendations based on user interests, and multi-screen consistent experience with cross-terminals such as super mobile phones. These are all new product experiences brought about by vertical integration. They are focused on simply creating television hardware that cannot be created.
2, user power: CP2C + O2O victory over traditional industrial island marketing
In the Internet age, users' interests and user's value have been given unprecedented attention. It can be said that the user has the world. Under the thinking of the traditional industry, there is no user, only the consumer. The sale of the product to the consumer is the beginning of the relationship between the enterprise and the consumer. It is also the end. . In addition, the entire process of CP2C+O2O, which was created by LeTV, reached the users, adhering to the concept of “million people are dissatisfied, ten million are involved, ten million people are research and development, ten million people are used, and ten million people are spreadâ€. R & D, use, marketing, pricing, after-sales, customer service every aspect. Using the user's collective wisdom and group power to replace the traditional industrial era, relying on a small number of elite engineers closed doors.
3, product force: hardware negative advantage over traditional hardware high profit
Whether it is a super TV or a super mobile phone, it is not profitable by hardware, and the hardware production cost is even lower than the hardware production cost. Through follow-up services, the product user value is continued. It can be said that "Internet + hardware" and user depth Relevance and in-depth service mean continuous service for users and diversified operations through services to achieve a win-win situation for enterprises and users. In the traditional industrial era, corporate profits come from brand premiums. Consumers must pay for the labor costs, marketing costs, channel costs, and profits other than hardware costs. With similar hardware configuration and cost, the LeTV model is half or even one-third of the Samsung model.
4, marketing power: product ecological victory over a single product
On the basis of the closed-loop vertical integration, through the ecological openness, we will further enhance our product and brand strength, and through the reversal of the entire ecosystem, we will generate more product innovations, stronger promotion capabilities, and more profitable models, such as through the ecological system. Subsidizing hardware, achieving lower than production cost pricing, and even hardware free, significantly ahead of Samsung's user value with only a single product innovation. What is even more terrifying is that once the ecology reaches a certain level, its ability to hatch, self-growth, and self-evolution also increases geometrically and is completely unstoppable.
Super TV X65 high overall ratio perfect interpretation of high price ratio
At the press conference, LeTV officially launched the 65-inch super TV X65. Le Shixing, the new general manager of marketing communications, said that with the gradual maturity of the 8.5-generation line technology, screen cutting technology has improved, 65-inch has become the most economic cutting size, but also the best size segment 4K picture quality. The launch of the X65 is to reduce the use of 65-inch smart TV threshold, so that the Chinese family smart TV standard upgrade from 60 to 65.
In terms of audio and video, it is composed of two groups of 10W sound units, which can provide clear, pure, and authentic sound quality. At the same time support the latest decoding technology of Dolby Audio and DTS Premium Sound, giving users the ultimate music and entertainment experience. In addition, as the perfect partner of Super TV, LeTV Super Wireless Speaker adopts 4CM ultra-thin design, to Jane to the United States, full metal CNC finishing; 2.1-channel split design, 4+2 speaker Soundbar + wireless subwoofer combination, and set High, medium and low independent crossover units, each musical instrument in the symphony concert can be clearly distinguished, equipped with imported CIRRUS LOGIC chip and HDMI ARC external chip, support Dolby and DTS sound effects can perfectly achieve cinema-class surround sound. The 6.5-inch ultra-large-diameter wireless subwoofer allows you to feel buzzing, thick and clear bass, and can easily connect with mobile devices, TVs, and PCs in a wired or wireless manner. X65 provides 3 HDMI2.0 interfaces (2 input, 1 output) to support full transmission of 4K video and games. The built-in Bluetooth module also has cinema effect for other mobile devices.
According to reports, the biggest pricing feature of eco-type TVs is that they can be set below the cost of mass production, because they have an eco-type profit model and have multi-dimensional, multi-level profitability, through ecological subsidies to hardware. Super TV can be priced lower than the production cost, highlighting LeTV's confidence in the entire open-closed, extremely difficult to replicate ecosystem, signifying that LeTV is more mature and entering a new stage of development. The ecology is self-incubated, self-evolving, self-innovation. Self-recycling capability is more powerful and it can continue to create new user value.
LeTV Holdings CMO Peng Gang speech
Super TV X65 adopts 65†Ultra HD 4K screen, equipped with 4K smart TV chip Mstar 6A928, 4-core 1.4GHz and 4-core Mali T760 top flagship GPU, 3GB large running memory + 16GB high-speed flash memory, support 60 frames H.265/HEVC format 4K video hard solution. Super TV X65 adhering to the "extreme science and technology, complete ecology, subvert the price" concept, will set off a new round of large-screen popular storm.
At the press conference, LeJi to the new president Liang Jun also opened a new LOGO for LeTV, and said LeTV as a unique ecological television, not a TV, but a vertical integration through the industry chain and cross-industry value An open, closed-loop, large-screen Internet ecosystem created by chain reconstruction. Through cross-border innovation, eco-operation, and constantly create a unique product experience and higher user value.
LeTV announced that on January 19, Super TV X65 was launched at LeMall.com, starting at 4,999 yuan, with an additional 5,999 yuan for the LeTV Wireless Speaker (worth 1,499 yuan). From January 17th to January 18th, LeTV will also hold Super TV New Year Festival in its omnichannel. Based on the CP2C3.0 model, music as innovative to provide users with the choice to buy bare metal or membership contract machine, buy a year member machine hardware prices straight down 300 yuan, support hardware price 0 yuan.
Super TV accelerates sales of 3 million units in 2015 and sprints 6 million units in 2016
On December 25, 2015, LeTV announced the completion of its annual sales target of 3 million units. From May 7, 2013, LeTV Super TV was officially released. On July 3 of the same year, it officially went on sale. In just two and a half years, LeTV has become the first brand in China's smart TV industry with incredible speed.
Super TV accelerates sales of 3 million units in 2015 and sprints 6 million units in 2016
On December 25, 2015, LeTV announced the completion of its annual sales target of 3 million units. From May 7, 2013, LeTV Super TV was officially released. On July 3 of the same year, it officially went on sale. In just two and a half years, LeTV has become the first brand in China's smart TV industry with incredible speed.
In particular, in the second half of 2015, Levision’s heavy new products continued to emerge. On September 24th, 2015, Hong Kong launched three flagship six 3rd generation super TVs in Hong Kong with flagship Super 3 Max65, top flagship Super 3 X55 Pro/Ultra 3 X55/Ultra 3 X50, and standard flagship Super 3 X40/Super 3 X43. On October 27th, the world’s largest 3D and 4K TV – the uMax120, the king of 120-inch TVs, was released. On December 22, the world’s first ultra-thin telescopic split-TV 4 Max65 Curved was launched, and the world’s first glass guide. Light board slim split smart TV Super 4 Max70. On January 6th, LeTV launched the world's thinnest smart TV Super 4 Max65 Blade in Las Vegas.
In terms of sales, in 2015, the 919 Black Music Fan Festival, Leshi ecological total sales exceeded 1.78 billion, of which the total sales of super TV broke through 382,000 units; double 11 Leshi ecological total sales of 1.52 billion, of which the total sales of super TV 386,000 units, Total sales of 960 million yuan; double 12 music as the ecological total sales exceeded 1.46 billion yuan, of which the total sales of super TV 282,000 units, total sales of 790 million yuan. LeTV Super TV almost monopolizes all records on television, and it is difficult for the industry to dominate.
In 2016, Super TV will sprint 6 million targets, seize the top three smart TVs, and even hit the industry first. With LeTV taking TCL Multimedia as the second largest shareholder, LeSco's open and closed-loop model and TCL will accelerate the development of this goal. Currently, Super TV has been sold globally. The first batch of super TVs were sold out in the United States within 24 hours and were very popular among U.S. customers. LeTV had previously worked miracles in Hong Kong. It took only two months for Super TV to become a single sales champion. LeTV also passed the JD.com test of the Russian market, and signed the first batch of purchases of 150,000 sets and a total of 500,000 sets of super TV sets with Thai companies. It will also enter the Indian market this year. Super TV assists LeSco's eco-landing in the world and brings unique music eco-services to users around the world.
LeTV Super TV sets an era of eco-TV and always leads the industry benchmark
LeTV made the new marketing general manager of the Champion, LeEco through ecological subsidy hardware, lower than the cost of production costs, leading the television industry took the lead into the hardware era of negative profits, is gradually toward the era of hardware free, highlighting the entire open closed loop music, The self-confidence of the extremely difficult-to-replicate ecosystem indicates that LeTV's ecology has become more mature and has entered a new stage of development. The ecology has grown from self-incubation, self-evolution, self-innovation, and self-recycling ability, and it can continue to create new user values. LeTV Eco TV has led the television industry to enter the 3.0 ecological era and has taken the lead in delaying the traditional appliance manufacturers and Internet/IT vendors that have been slowing down in the 1.5 and 2.0 eras of the TV industry.
In terms of sales, in 2015, the 919 Black Music Fan Festival, Leshi ecological total sales exceeded 1.78 billion, of which the total sales of super TV broke through 382,000 units; double 11 Leshi ecological total sales of 1.52 billion, of which the total sales of super TV 386,000 units, Total sales of 960 million yuan; double 12 music as the ecological total sales exceeded 1.46 billion yuan, of which the total sales of super TV 282,000 units, total sales of 790 million yuan. LeTV Super TV almost monopolizes all records on television, and it is difficult for the industry to dominate.
In 2016, Super TV will sprint 6 million targets, seize the top three smart TVs, and even hit the industry first. With LeTV taking TCL Multimedia as the second largest shareholder, LeSco's open and closed-loop model and TCL will accelerate the development of this goal. Currently, Super TV has been sold globally. The first batch of super TVs were sold out in the United States within 24 hours and were very popular among U.S. customers. LeTV had previously worked miracles in Hong Kong. It took only two months for Super TV to become a single sales champion. LeTV also passed the JD.com test of the Russian market, and signed the first batch of purchases of 150,000 sets and a total of 500,000 sets of super TV sets with Thai companies. It will also enter the Indian market this year. Super TV assists LeSco's eco-landing in the world and brings unique music eco-services to users around the world.
LeTV Super TV sets an era of eco-TV and always leads the industry benchmark
LeTV made the new marketing general manager of the Champion, LeEco through ecological subsidy hardware, lower than the cost of production costs, leading the television industry took the lead into the hardware era of negative profits, is gradually toward the era of hardware free, highlighting the entire open closed loop music, The self-confidence of the extremely difficult-to-replicate ecosystem indicates that LeTV's ecology has become more mature and has entered a new stage of development. The ecology has grown from self-incubation, self-evolution, self-innovation, and self-recycling ability, and it can continue to create new user values. LeTV Eco TV has led the television industry to enter the 3.0 ecological era and has taken the lead in delaying the traditional appliance manufacturers and Internet/IT vendors that have been slowing down in the 1.5 and 2.0 eras of the TV industry.
Behind the 3 million-level sales of Super TV is the user's choice. It is a victory over the ecological economic model of high product price ratio, complete product power, brand power, marketing power, user power, and ecological power. Letv ecology is an open and closed-loop model that subverts traditional industrial thinking and professional division of labor, and is the most advanced model in the current era. LeTV’s Eco Products and Services represented by LeTV have been leading an era of foreign brands such as Samsung. It can be said that the era of eco-TV created by Super TV redefined television and created a new category. This is Gao Wei’s victory over low-dimensionality. It is the victory of defining the future Internet eco-thinking of traditional industrial thinking that has not changed in decades.
1. Ecological power: vertical integration of industrial chain wins professional division of labor
Through the vertical integration of the music ecosystem model of "platform + content + terminal + application", breaking the boundaries of innovation and creating new user value, such as super TV broadcast channels, for children, sports, film and television, game users Focused operations, accurate recommendations based on user interests, and multi-screen consistent experience with cross-terminals such as super mobile phones. These are all new product experiences brought about by vertical integration. They are focused on simply creating television hardware that cannot be created.
2, user power: CP2C + O2O victory over traditional industrial island marketing
In the Internet age, users' interests and user's value have been given unprecedented attention. It can be said that the user has the world. Under the thinking of the traditional industry, there is no user, only the consumer. The sale of the product to the consumer is the beginning of the relationship between the enterprise and the consumer. It is also the end. . In addition, the entire process of CP2C+O2O, which was created by LeTV, reached the users, adhering to the concept of “million people are dissatisfied, ten million are involved, ten million people are research and development, ten million people are used, and ten million people are spreadâ€. R & D, use, marketing, pricing, after-sales, customer service every aspect. Using the user's collective wisdom and group power to replace the traditional industrial era, relying on a small number of elite engineers closed doors.
3, product force: hardware negative advantage over traditional hardware high profit
Whether it is a super TV or a super mobile phone, it is not profitable by hardware, and the hardware production cost is even lower than the hardware production cost. Through follow-up services, the product user value is continued. It can be said that "Internet + hardware" and user depth Relevance and in-depth service mean continuous service for users and diversified operations through services to achieve a win-win situation for enterprises and users. In the traditional industrial era, corporate profits come from brand premiums. Consumers must pay for the labor costs, marketing costs, channel costs, and profits other than hardware costs. With similar hardware configuration and cost, the LeTV model is half or even one-third of the Samsung model.
4, marketing power: product ecological victory over a single product
On the basis of the closed-loop vertical integration, through the ecological openness, we will further enhance our product and brand strength, and through the reversal of the entire ecosystem, we will generate more product innovations, stronger promotion capabilities, and more profitable models, such as through the ecological system. Subsidizing hardware, achieving lower than production cost pricing, and even hardware free, significantly ahead of Samsung's user value with only a single product innovation. What is even more terrifying is that once the ecology reaches a certain level, its ability to hatch, self-growth, and self-evolution also increases geometrically and is completely unstoppable.
Super TV X65 high overall ratio perfect interpretation of high price ratio
At the press conference, LeTV officially launched the 65-inch super TV X65. Le Shixing, the new general manager of marketing communications, said that with the gradual maturity of the 8.5-generation line technology, screen cutting technology has improved, 65-inch has become the most economic cutting size, but also the best size segment 4K picture quality. The launch of the X65 is to reduce the use of 65-inch smart TV threshold, so that the Chinese family smart TV standard upgrade from 60 to 65.
X65 uses 4-core 1.4GHz powerful 4K smart TV chip Mstar6A928, Cortex A17 architecture, Mali T760 top flagship GPU, supports 60 frames H.265/HEVC format 4K video hard solution, built-in 3GB large running memory and 16GB new standard 16nm process eMMC5.0 high-speed flash memory. The screen, equipped with a 65-inch ultra-high-definition 4K panel, physical resolution of 3840x2160, NTSC color gamut of up to 85%, with 4000:1 high contrast and 350nit high brightness.
X65 has top industrial design and manufacturing process, using ultra-thin body design, the thinnest at only 10.2mm, 8mm thinner than the ultra 3 Max65, all-metal body + anodized technology, so that more elegant metallic luster, the surface like a skin Touch, smooth and exquisite display atmosphere, with the classic shape of the ultra-thin cloud base and aluminum-plastic drawing process back panel to highlight the aristocratic quality.
In terms of audio and video, it is composed of two groups of 10W sound units, which can provide clear, pure, and authentic sound quality. At the same time support the latest decoding technology of Dolby Audio and DTS Premium Sound, giving users the ultimate music and entertainment experience. In addition, as the perfect partner of Super TV, LeTV Super Wireless Speaker adopts 4CM ultra-thin design, to Jane to the United States, full metal CNC finishing; 2.1-channel split design, 4+2 speaker Soundbar + wireless subwoofer combination, and set High, medium and low independent crossover units, each musical instrument in the symphony concert can be clearly distinguished, equipped with imported CIRRUS LOGIC chip and HDMI ARC external chip, support Dolby and DTS sound effects can perfectly achieve cinema-class surround sound. The 6.5-inch ultra-large-diameter wireless subwoofer allows you to feel buzzing, thick and clear bass, and can easily connect with mobile devices, TVs, and PCs in a wired or wireless manner. X65 provides 3 HDMI2.0 interfaces (2 input, 1 output) to support full transmission of 4K video and games. The built-in Bluetooth module also has cinema effect for other mobile devices.
Interfaces, built-in dual-band dual-output dual WIFI chip, support the latest 802.11ac protocol, is 802.11n 3 times; USB3.0, HDMI 2.0 and a variety of audio and video ports, you can easily connect other devices: TV set-top boxes, games Machine, Blu-ray player or computer.
The X65 is equipped with the EUI5.5 TV-Springer operating system, which is based on advanced Android 5.0 depth customization. The system is highly efficient and fluid, and it is the best in the world. It pioneered multi-type desktops, and for the first time realizes stream-of-consciousness interaction, allowing users to think and get what they want. It fully realizes content desktopization and application-oriented. Movies, sports, games, shopping, music, and other diverse contents are desktops and can be carried out. Focus on operations, so that different groups of people have a dedicated content desktop, all super TVs support OTA upgrades.
X65 is lower than the cost of production-priced eco-subsidy hardware Sweeps more than 60-inch smart TV market
At the press conference, LeTV also announced BOM costs for Super TV X65, including screens, modules, main chips, storage, wireless modules, structural parts, packaging and accessories, materials and manufacturing, software and patents, and logistics after sales, etc., X65 BOM The cost is 5428.67 yuan. At present, the price of mainstream 65-inch 4K smart TVs is between 9999 yuan and 29,999 yuan, while the X65 is priced at only 4,999 yuan, which is lower than the production cost, and even lower than similar products. X65 will adhere to the concept of “extreme science and technology, complete ecology, and subversion of prices†and swept more than 60 miles of smart TV market.
The X65 is equipped with the EUI5.5 TV-Springer operating system, which is based on advanced Android 5.0 depth customization. The system is highly efficient and fluid, and it is the best in the world. It pioneered multi-type desktops, and for the first time realizes stream-of-consciousness interaction, allowing users to think and get what they want. It fully realizes content desktopization and application-oriented. Movies, sports, games, shopping, music, and other diverse contents are desktops and can be carried out. Focus on operations, so that different groups of people have a dedicated content desktop, all super TVs support OTA upgrades.
X65 is lower than the cost of production-priced eco-subsidy hardware Sweeps more than 60-inch smart TV market
At the press conference, LeTV also announced BOM costs for Super TV X65, including screens, modules, main chips, storage, wireless modules, structural parts, packaging and accessories, materials and manufacturing, software and patents, and logistics after sales, etc., X65 BOM The cost is 5428.67 yuan. At present, the price of mainstream 65-inch 4K smart TVs is between 9999 yuan and 29,999 yuan, while the X65 is priced at only 4,999 yuan, which is lower than the production cost, and even lower than similar products. X65 will adhere to the concept of “extreme science and technology, complete ecology, and subversion of prices†and swept more than 60 miles of smart TV market.
According to reports, the biggest pricing feature of eco-type TVs is that they can be set below the cost of mass production, because they have an eco-type profit model and have multi-dimensional, multi-level profitability, through ecological subsidies to hardware. Super TV can be priced lower than the production cost, highlighting LeTV's confidence in the entire open-closed, extremely difficult to replicate ecosystem, signifying that LeTV is more mature and entering a new stage of development. The ecology is self-incubated, self-evolving, self-innovation. Self-recycling capability is more powerful and it can continue to create new user value.