Millet TV 3 - shocking the living room, shocking the market, shaking the bottom line

====Introduction ====

I believe that this time in the test of the millet TV 3, but also pulled a lot of hatred of the eye, which is also considered the biggest gains during the double 11 this year. Originally written test applications, it is easy to write a lot of reasons, but after the real test of qualifications, but some of the pressure, sinking, and pondered a lot to think about how to write this evaluation. As a sponsor of the company, of course, I hope to eventually get a soft article, this article I am in the many Aunt Zhang's mobile phone reviews are common, it is simply to the extent of embarrassing, who is talking, we can seat ourselves, but in my character It is really not doing anything like this. Before I had a headphone evaluation, I overturned the manufacturer’s publicity slogan. Since writing such an article can also allow me to measure it, it shows that Aunt Zhang’s position is quite objective and fair, so WYSIWYG will still be me. The topic of the evaluation. However, what is the audience of the evaluation, whether it is more professional or more readable, this is still a problem that I gradually explore in the evaluation. There is no shortage of professionals in Aunt Zhang’s sun list. She even did a disassemble and read the level of the circuit chip. Such a god is admirable, but how many people can read it carefully? In addition, some sun-reading books are very readable, and I vaguely remember that there was an entire article using a manga form that was full of fun. I don’t know how many people still remember this article. Unfortunately, the professionalism of painting is too high. Not the average person can do it. Then I thought of some reports on work at PPT. We must have sufficient data and full content, and also consider the readability of the bosses. Therefore, a large number of drawings and tables will be used. This is a way to increase the readability of the evaluation. . I think most of the friends are not professionals. The written things are also full of personal style. How to balance the professionalism and readability of articles is an experience of crossing the river, so if there is anything in the article Where there is a need for improvement, please also comment on the comments in the comments. And I'm trying to get rid of it here, to restore a true millet TV 3 out. At the same time, in addition to the conclusions of the entire assessment, other chapters can easily understand Millet TV 3 even if they do not read the text. It is also a good choice for time-valuable friends.

==== Xiaomi TV 3 appearance article ====

While writing evaluations, I also reflect on how to write better evaluations, summarize what I don't see in other people's evaluations, and strengthen the highlights of others. Before watching a lot of TV tests in the test, found that many people took a lot of photos out of the box, the most exaggerated one evaluation, from the wooden box to the cardboard box to see the TV, one shared 18 photos, in addition to "Irrigation TV Master TV Edition, Mitsui Muramatsu shot a five-pointer with a three-pointer. I have never seen a drama that has dragged me so far. I don't understand what this 18-pack photo is intended to convey. It's a layer after layer. Never ending...

So I decided to use appearance puzzles to show the various aspects of product evaluation.

==== Xiaomi TV 3 Price Article ====

Speaking of prices, Lei Jun is indeed a good player in the marketing community. Let's first take a look at the fragment of the launch conference of Xiaomi TV 3 on October 19. Lei Jun cited the prices of 55-inch TVs from several “friends” in the market and positioned the price of the millet TV 3 and claimed to be the bottom line in the hearts of all people. The screenshots are as follows:


So is this price really breaking through the bottom line? With such doubts, I opened the Tmall and searched for the keyword "60-inch 4K TV". I would like to know what the market price should be. Since the search results still contain many other sizes (the search engine still needs improvement), I sort by price, and then I’ve found the cheapest 58-inch and 60-inch 4K TVs so that the value-friends can find out. How much is the TV of this grade?

As can be seen from the above figure, the price of Xiaomi TV is 60-inch, which is quite competitive. It can almost reach a price of 58 inches. Of course, the price of other brands is the spot price, while Xiaomi TV 3 is a buying price, taking into account the real It is difficult to grab, and the spot price on Tmall is not lower than other 60-inch TVs in the same category. So this price of 4999, I think it is still a big question mark, this price is prepared for rice flour, or for the cattle Is it ready?

Then, with a simple form, everyone can see at a glance that the thickness, weight, and price of the Millet TV 3 have a big advantage over the 60-inch TVs of the same grade.

====Features====

Before I applied for this TV, I had already watched Xiaomi's press conference. This time Lei Jun’s main feature was the separation of TV and motherboard speakers. Let’s look at an advertisement first:

So what is split TV? Lei Jun explained this at the press conference. I have made a map and everyone is clear about it.

So where is the benefit of doing so, Lei Jun also elaborated on his marketing point of view at the press conference, that is, the screen can not be upgraded in 10 years, but the main board is electronic products, according to Moore's Law, electronic products after 18 months, new The product may have a 1x performance increase, so millet TVs can be upgraded individually after 18 months, which saves money. So it looks like this point of view is impeccable, but is it true? This still depends on what is contained in this split millet TV host. Is it necessary to upgrade in the future?

As shown in the figure, this Xiaomi TV host contains smart TV motherboards, independent audio and millet boxes. Therefore, compared with traditional TVs, nothing more than the separation of smart TV motherboards, while stand-alone audio and Xiaomi’s boxes are also in other brands. Can exist alone, there is no separation without separation, then as long as unlock the mystery of the function of smart TV motherboard, you can judge, millet TV 3 split design in the end is grandstanding, or economical and practical.

According to the official website of the Xiaomi TV host's motherboard, the function of the millet box is set aside. The remaining main function is audio and video switching. Multiple HDMI, 1 VGA, 1 AV, and 1 RF are all used as input. And Mi Port is the only one-way output that uses a so-called smart TV motherboard for signal source switching. That's it.

This picture summarizes the functions of the smart TV motherboard. Does anyone think that such a picture is familiar? If there is a home theater in the home, the AV amplifier will do this and do better than it. Because there are audio separation, audio decoding and audio power amplification, although the price is a bit expensive, but as a home theater is an indispensable device, in terms of hardware functions, there are actually repeated. The only input ports that are lacking in AV amplifiers are VGA and RF, but with the upgrade of digital TVs and laptops, the use of these two ports has become less and less, at least my home does not use these two interfaces. (The following picture shows the interface of the back of an ordinary AV amplifier)

Then the conclusion comes, Lei Jun's so-called split selling point, that is, TV hosts need not be updated, but the TV motherboard can be updated in 18 months. But now the function of this TV motherboard is nothing more than an update of the input interface. I personally think that in the next few years, HDMI will be the mainstream, but it is possible that the HDMI version has been updated, 2.0 will be able to support 4K, then in the past 5 years, or within 10 years is unlikely to upgrade it? In case of an upgrade to 8K, even if the millet TV host is upgraded, the millet TV is only 4K. Is this not self-contradictory? In other words, the input and output specifications of the current main screen of the millet TV 3 are the same as those of the main board. Any part of the upgrade will make the other part a bottleneck. Therefore, the so-called upgrade of the TV main board by Lei Jun is not a conflicting point of view. It is thought that this is a popular selling point.

Some people may say that if the millet TV host is upgraded in the future, it will also be able to upgrade the millet box and sound. I think that if this is the case, it would be better to buy the millet box and audio more conveniently. If you want to upgrade something, you will upgrade. However, although the biggest selling point of Lei Jun's publicity is a bit exaggerated, I think the other selling point is that it is a feature that is to reduce the connection between the host and the TV, the signal line and the power line combined, greatly beautiful The frontal video wall is definitely a good medicine for patients with obsessive-compulsive disorder.

However, this rice noodle should be unique to Xiaomi TV 3. I have seen other evaluations. The millet TV host alone did not pay for this treatment. It still has two wires, the power supply is power supply, and the other end of the MiPort has become the HDMI interface. This is because other brands of TVs do not have MiPort's interface and can only connect through the HDMI port. Of course, they need additional power. And another advantage of using rice noodles is that they can share the same remote control, because the rice noodle can transmit control signals, so do not have TV and Xiaomi box resentment of 2 remote controls, is it not convenient to use a lot?

====Image quality ====

When it comes to image quality, it doesn't just mean the resolution, it should also say that it also contains the overall visual effect. So first to talk about the resolution, 4K resolution is based on 1080P, vertical and horizontal have doubled the dot matrix, which is, this resolution is not feeling very high? But still can only be a distance, not near play, I use a mobile phone to give an example. A 5-inch screen is intercepted on a 60-inch 4K screen as a mobile phone screen. What is the resolution of this 5-inch screen?

I believe this is very easy to calculate, divided by 12 on the line, the answer is 320180, is not a big jump, a 5-inch mobile phone if the resolution is 320180, it is how rough. Of course, this is only a joke, although the fact is so, but the use of mobile phones is generally no more than half a meter, and the use of television is more than 2 meters away. With this naked eye, it is impossible to distinguish the distance between these lattices. Just kidding, or need to actually test the actual effect of this piece of LG 4K screen.

From the above test, we can see that the millet TV 3 is fully qualified in terms of resolution, but the TV not only depends on the resolution, but also the overall visual effect. At first glance, the color of the millet TV 3 It's very bright and transparent, but it feels a bit too bright, and it's not as satisfying as it is in contrast. I also tried to recalibrate this TV using a special debug dish.

However, the final display is only slightly better. I always felt that when I was connected to a computer, I didn't have a comfortable monitor. In addition, when the computer's input signal is 1080P, when Millet TV 3 uses its own algorithm to expand to 4K resolution, it will appear a strange circle of shadows on all the edges of the text, looking very uncomfortable, almost the following photo The appearance of the shot will actually be more obvious, which is undoubtedly an irrational thing for the ClearType person. And the display mode is not similar to the "computer mode" special optimization mode, in fact, even if the 4 pixel point is used as a pixel, the effect is up to 1080P, it does not seem so awkward, I think this still Test engineers do not have perfect results. When we hope that the latter version will be updated, we will be able to update this issue, but it is not very complicated.

Therefore, Xiaomi TV 3 is definitely not a qualified monitor for me, because the display effect when linking a computer is not as ordinary as a normal monitor. This may be related to the processing of the chip and the color tuning of the screen in the background. After all, the millet TV 3 It's not designed to be a monitor, it's just for evaluation, so it's easier for me to link to a computer. Well, as a TV, my personal rating is law-abiding, big enough and can be seen, but it is not amazing. Although some of the evaluation articles give a color gamut of 90%, compared to the TV industry's top student Sony, Sharp, etc. are still some poorly tuned, at least millet's factory default performance is still a long way from leaving these brands. When you watch videos and pictures, you will feel colorful and transparent, but you will feel tired when you take a little longer. This is because this vivid transparency is achieved by increasing the brightness. The problem is that the display effect is not You can do as much as you like, just like the millet phone that comes bundled with hardware. It's cheap enough and the hardware is powerful enough. However, it takes a long time and you feel that it is less than the traditional brand. Xiaomi is an Internet company with strong design and development capabilities, but it does not have its own hardware. Its own production line is small. It is like a DIY shop in the computer city, taking hardware from different manufacturers and stacking a With a luxurious console, the price is only half that of a standard brand machine. It's just that Xiaomi is bigger, more elaborate, marketing is better, and he has his own design team. I believe with the time and experience, Xiaomi will become a legendary company, but it seems to me now. The composition of the bubble is still quite a few. Maybe I write here that I will be besieged by a lot of rice flour, but I didn't mean to downplay millet. Lei Jun can develop Xiaomi to this level. It is definitely an internet miracle and it is also the pride of the people. Sales and performance are on this side. Anyone is indelible, but in each field, the old manufacturers are always fresh, and decades of accumulation are not without merit. With only prices and gimmicks may occupy a temporary market, they still need to be solid. Learning from other people's strengths and improving their own products can go further step by step.

====Videos ====

Since there is no way to do a good part-time display, then only concentrate on doing TV things, 4K TV, of course, need to test 4K playback capabilities and playback. I downloaded a large number of 4K test videos from the PT station and was ready to practice Millet TV 3. I used a USB 3.0 mobile hard disk and received the USB 3.0 port on the Xiaomi TV host. This is to avoid the high transmission rate. The bottleneck of the stream.

====Software articles ====

Millet's mobile phone system has always been a leader in the domestic Android system, so the natural expectation of the millet TV system is very high, in the use process, the fluency is indeed very high, and the layout is also very close to the people, especially the simple remote control, home The old man basically teaches it again, unlike the previous TV remotes that required so many buttons.

After actually entering the system, the first time to install the sofa butler, you know. Recently Aliyun OS shamelessly deleted the sofa butler at the time of the software update. I don't know whether the SARFT has taken the sword to the neck.

Millet's system as a whole is still good, whether it is the design of the UI, or the fluency of the system, it feels stronger than the Tmall box. However, resources are limited by copyright and are weaker than other aggregates. However, Lei Jun said at the conference that Millet TV will launch many exclusive games in the future, support Bluetooth handles, and be able to play online in time. This kind of light game is actually suitable for the current life rhythm, although Android’s game screen is worse than computer games. It's not a point or two, but games designed specifically for the handle and TV screens that are much larger than the display will certainly attract many players. Even if many mobile games support the handle, I believe there will be many players willing to play happily on a larger screen.

====Other articles ====

Audio equipment Although I have written several essays and reviews, I always think that there is a great deal of personal preference and cannot be generalized. How much money should be in this grade to look forward to how much money, this millet TV host removes the value of the smart TV motherboard and millet box, the sound part I think should be in the 500-600 yuan, that is, mid-range bookshelf grade, However, because the sounding unit is limited in size, there is no way to do a 4-inch speaker like a bookshelf, so the lack of quality, it is to find the amount above, millet sound this time equipped with four 2.5-inch bass The horn and two tweeters can be said to be quite luxurious as a television audio. The actual sense of hearing is indeed a lot better than the average TV. The original live broadcast signal, the audio is not very good, just broadcast the "China Star" last weekend, then watched backcasting with VST, the overall sound field than the original Philips 47-inch speaker has improved a great level Sense of fullness on the scene, the entire audio sounds full, and many vocal details that were missed during the first hearing were performed vividly on this occasion, and some overtones emitted by the instrument are also clearly visible. Of course, this is compared with the original TV audio, compared with the home theater floor, the momentum and sound pressure is still inadequate, after all, the speaker's size and price gap is still on this side.

On millet TV 3, you can turn on the music directly by pressing the PLAY button on the audio. The control buttons on the audio include volume increase/decrease, up/down tracks, and switching channels to control Xiaomi’s own Douban radio station. In fact, there is no such thing as not playing music on the phone. Millet TV 3's approach is that, press the PLAY button in the off state, the system will boot, but the screen does not light, just directly into the millet radio to play music, if you press the power button, the screen will light, you will find the host is In the millet station. But here is a very, very anti-human setting. This is the audio that the Xiaomi host comes with. There is no 3.5mm or lotus head audio input. After Bluetooth is connected to a mobile phone, it cannot be used as a Bluetooth speaker, in other words, as a TV. Sound can not be used as an active speaker alone. Lei Jun praised the audio system at the press conference, but in fact there is no function of an ordinary Bluetooth speaker. It has to be said that it is a practice that disregards public opinion.

The screen display of the mobile phone is also a very useful function. Many times, photos taken by our mobile phone must be connected to a computer with a data cable. But after the wireless screen is used for this function, everything becomes quite simple. Xiaomi The description given by the official is "built-in meter-linking protocol, which supports wireless screen display of mobile phones, tablets, and notebooks and is compatible with Airplay, Miracast, WiDi, DLNA, etc.". I actually tested it with my one plus two. When I turned on the "Wireless Display" feature on my TV and I turned on the "Projection Screen" switch on my phone, I found the TV very quickly under the same local area network. After confirming, the mobile phone screen was shot up. And when playing mobile video, audio and video are transmitted together in the past, so if you took a picture of “UNIQLO” video, when you wirelessly display it, don’t be wrong.

So big 60-inch TV, plus audio, I initially thought that the power is certainly not low, but the actual use of a power meter to test, found that in fact quite power saving, LED advantage is ah.

====Summary Article ====

Millet TV 3 can achieve a price of 4999 on a 60-inch basis. It also comes standard with an independent sound box and a millet box. This is not easy, and it is indeed the lowest in the industry. When Lei Jun laid down the price of the entire mobile phone industry, he also reached out to the traditional home appliance field and launched a heavy attack. This is undoubtedly very good for consumers. The official website's propaganda is very inflammatory, people can not help but want to pick up their hands, in the parameters, the curve is a beautiful mess, Lei Jun is really a marketing expert. However, Aunt Zhang's public test, I still hope that the evaluation will be more practical and realistic, after all, so many friends are watching, I also hope to restore a more realistic millet TV 3 out.

advantage:

Thin, thin. In industrial design, Xiaomi's performance this time was really good. When I took out the TV, my parents were shocked by the thickness. My wife took a mobile phone and compared it over there. It was almost the same as the thickness of the mobile phone. I have always felt that something that is familiar to everyone, while retaining its original functions, is a very difficult task to do, and it is also a matter of truly embodying design skills.

4K resolution is indeed clear, the only fly in the ointment is that the current source can not keep up, 4K resources are too small, but 4K is certainly the next few years, the trend, like the year 1080P Full HD out of traditional TV.

The viewing angle of this TV screen is almost 180 degrees. I can see the screen clearly at almost 180 degrees from the side of the screen, although there is only a narrow one and the brightness is not reduced at all.

The effect of sound is real, compared to the sound of ordinary television, sound quality and sound field are much better, even if live on TV, can also show a good voice, playing music is also very suitable.

The configuration of the built-in millet box is very high, it is almost seconds to boot, the entire system is used up, it is very smooth, there is no Caton phenomenon at all.

The format supported by 4K is very full, and the playback is also very traffic. If you have a lot of 4K resources, you can definitely enjoy a very big video feast.

The design of the "rice noodles" is very unique. The TV has a single power cord, and the host uses a "rice noodles" between the TV to supply power to the host through the TV, as well as audio and video signals and control signals.

This one counts merits or weaknesses vary from person to person: Xiaomi integrates a lot of video and video resources, but some sources are charged, from the perspective of supporting copyright, Xiaomi can provide a lot of Resources, this is quite good. However, it may not be so friendly to users who are used to PT stations and who are accustomed to VST.

Supporting numerous wireless display protocols, it is very convenient for mobile phones to be put on TVs. Even mobile phones without these protocols can be installed with the "Applied Screen Artifact" APP provided by Xiaomi's official website to make sharing easy.

There are several other features that are advertised on the official website, but I do not have the corresponding peripherals to test, so I would like to mention it here for reference only. One is the optional Bluetooth voice sensor remote control, which can be used to select videos, fast forward and other functions for the Xiaomi TV 3, and the corresponding somatosensory functions can also support some games. The second is that if you have a small ant camera, you can use the picture of the small ant camera as a picture-in-picture when you watch the video. Then you can watch the baby's status at any time while watching TV. The third is if you wear a millet bracelet, when the millet bracelet detects that you are asleep, then you can automatically turn off the millet TV 3, giving you a good sleep environment.

The biggest advantage, of course, is price, in addition to price, or price. One of the cheapest 60-inch TVs on the market.

Disadvantages:

Each time you return to the main page, all display effects will use the default factory settings, and then change to the manually set display effect (brightness, contrast, color, backlight, etc.), so each time you return to the main page will see the brightness of the screen The color will flash and change, this is very tangled.

Audio does not have an independent 3.5mm audio input interface. After it is connected to a Bluetooth mobile phone, it cannot be used as a Bluetooth speaker. That is, there is no way to use it as an independent active speaker. It can only be used as a TV audio. This design is too anti-human.

The font display is poor when used as a monitor. When 1080P is input, there will be a circle of shadow on the edge of the font. It looks very uncomfortable. When the input is increased to 4K, the font is too small because of the small dot matrix relationship. In short, the link is When you're at a computer, you can watch movies, but it's not suitable for word processing. I hope that in the later software updates, a monitor mode can be added. Even if 1080P is used, only 4 pixels can be used as a single pixel.

The default factory setting is not good. Compared with high-end TVs, there is still a gap. After all, the vast majority of buyers do not have professional color adjustment, dimming tools, it is difficult to rely on the naked eye to tune TV in the late stage. This hopes that later software can improve.

The separation of the TV host and the motherboard is actually more than practical. In fact, the TV host and independent audio are generally not changed for many years. The TV's input interface, I think HDMI will not be eliminated in a few years, the only reason to upgrade the interface in the future It may be that the resolution is raised again. At this time, the 4K host is not enough. The only one that may rise to a certain level in a few years is only the millet box, but who would replace the whole smart TV board in order to upgrade a millet box? Therefore, users of Xiaomi TV 3 may buy a TV box with better performance and receive a smart TV motherboard after 3-5 years. That's it.

Since there is only one rice noodle between the TV host and the TV screen, and the TV screen does not have any other input port, the entire 60-inch screen becomes a display item once the TV host or the rice line fails, and nothing can be displayed at all.

Finally, what I want to say is that once Xiaomi’s mobile phone enters the market, the mobile phone market is fully active. The ultimate benefit is for the majority of consumers. It also allows many traditional manufacturers to re-examine themselves and put unnecessary costs into the original product. The bubble is squeezed clean, causing the current mobile phone market to flourish, laying a good foundation for the Chinese mobile phone to go to the world stage. Now Xiaomi TV 3 has entered the TV market with a 60-inch 4999 yuan. It has stirred a thousand layers of waves and hopes to inject more powerful brands into the home appliance brands. We must use the Internet's perspective to treat the current market. Instead of simply adding some intelligent features to complete the upgrade of TV, we must spend more time on R&D, innovation, and spend more effort on controlling costs, so as to truly benefit consumers from the perspective of consumers. By. I think this is Lei Jun. It is Xiaomi's biggest contribution to the entire market.

Update 1:

Because during the evaluation process, some problems were discovered. Therefore, I contacted the engineering team of Xiaomi TV through various channels, mainly reflecting the shadows and color adjustments that the computer 1080P input into Xiaomi TV3. The millet TV engineer also gave me the permission to upgrade the latest version of the closed beta software. After the upgrade, when the HDMI input, you can select the computer mode in the screen mode. In this case, the font display effect is much better, only normal Because of the non-point-to-point resolution, it is quite weak and completely within the acceptable range. However, this also creates a new problem, because the computer mode is in the screen mode, the first level menu, and other color modes and user-defined color mode is the same level, so if you choose the computer mode, there is no way At the same time using the custom mode for brightness, contrast, color and other adjustments, this has to be said that engineers are lacking in consideration. Regarding this new issue, I also gave feedback to Xiaomi TV engineers, hoping to improve in future software upgrades. Because the upgrade was submitted after I submitted the evaluation, so in a rigorous attitude, I will send this text to the public beta and help put it at the end of the article.

Through the communication with the Xiaomi television team, we learned that Xiaomi is actively collecting various bugs and optimizing millet TV through software upgrades. I deeply feel that this pure Internet practice is unmatched by any traditional TV manufacturer. In the use process of users, the overall performance of TV is adjusted in time and gradually improved. And besides being able to solve small flaws, it is more important to be able to add new features through software updates and improve user experience. Therefore, during the evaluation process, although many shortcomings of Xiaomi TV 3 were discovered, after this kind of communication, I believe that most of the problems can be improved, and this kind of Internet-based interactive home appliances has gradually begun to show its potential. The flourishing vitality of sustainable development.


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