Netflix builds global copyright video empire to cover 50 countries

Netflix announced on Saturday that it will launch copyright video services in Europe, Portugal, Italy and Spain from October this year. Internet users in these countries can pay monthly subscriptions and enjoy unlimited movies and TV shows.

The leading language in these three new countries is not English. Netflix said that at the time of the launch of the service, the original video content after localization will be launched, including the large TV series Marco Polo, commissioned Hollywood shooting Crouching Tiger, Hidden Dragon 2, Sense8, Booldline and so on.

Among them, some original TV series will add subtitles in Italian, Portuguese and Spanish. The provided videos include HD and Ultra HD videos.

However, Netflix has not yet announced service charges for these three countries. Previously, Netflix has launched video on demand services in several countries in Europe, including Germany, Austria, Switzerland, bypass, Belgium and Luxembourg. Netflix offers a free one-month trial period for European countries. After that, Netflix charges 7.99 yuan per month. Euro (equivalent to 9 US dollars).

With the addition of these three countries, Netflix’s globalization strategy has made critical progress. Its services will cover 50 countries and regions in the world, of which 13 are European countries.

According to Netflix's expansion plan, by the end of 2015, video services will cover more than 200 countries and regions around the world, equivalent to covering the entire globe.

It was previously reported that Netflix is ​​also planning to enter the Chinese market, but the biggest obstacle is the video service license, the company may choose a domestic licensed video company to cooperate.

Earlier this year, Netflix’s CEO Justin said that with video services reaching the world, by 2017, Netflix will benefit from different markets around the world.

In the copyright video market, Netflix is ​​replicating YouTube's dominant position in the field of original video for Internet users. In the U.S. home market, Netflix’s market share is far higher than that of Amazon, Hulu and other video streaming competitors. Its globalization pace and progress are also significantly better than its competitors.

Due to the good development of the company, Netflix's share price has risen sharply by 85% this year. The current stock price is at the level of 633 US dollars.

While Netflix, the star company, has "raised", the internationalization strategy of other US copyright video companies has encountered setbacks. Last year, Hulu, the website of several major TV station shareholders in the United States, transferred Japanese assets to a local company and withdrew from the Japanese market. Hulu hopes to be able to maintain its market position in the U.S. market.

According to an Associated Press report, as of the end of the first quarter, Netflix had more than 62 million video subscribers worldwide, and the US market contributed 41 million people.

Abandoning traditionally expensive cable and satellite television and watching the latest TV series and movies on the Netflix website has become an increasingly popular choice for young people. According to statistics of third-party agencies, the proportion of Netflix households in the U.S. Internet traffic accounted for one-third, which is far higher than that of the second-ranked YouTube (more YouTube users but belonging to short videos).