2015 is the first year of the booming development of the Internet TV. In the year, many emerging Internet TV brands were born. The popularity of ultra-dimensional television after the strike, with 55 å‹ 4k popular TV 2799 yuan initial price, 10 days to make an appointment with 120,000 sets of amazing market performance, in one fell swoop to win the 2015 smart TV industry most cost-effective, smoothly won the industry end of the year news headlines. Recently, at the 7th China Network Audiovisual Industry Forum, Tianji.com had the privilege of interviewing Mr. Zhou Can, Vice Chairman of Fengxing.com.
For this “Ultradimensional Ecologyâ€, Zhou Zong said that he would also like to talk about the popularity of All-Star shareholders, Siu Chi, Oriental Pearl, Haier and Gome. The difference between LeTV and Xiaomi is that the popular TV has joined forces with the five giants to completely open up all aspects of the Internet TV industry chain from content, licenses, hardware, Internet video, and channels. It is believed that only by integrating with each other can we accelerate the development of Internet TV. So half a year ago, it popularized the ultra-dimensional ecology together with Siu Chi, Oriental Pearl, Haier and Gome. From product R&D, design and manufacture, to Gome and Haier's brands, channels, services, and popular operations, A great deal of integration. In order to fully achieve the sharing of resources, each has the advantage of being good at the field.
Regarding what role the other 4 companies are concerned about in this ecological chain, Zhou Chou went on to say that Siu Chi is mainly responsible for hardware design and manufacturing, content and licenses are provided by Oriental Pearl, and channels and services are provided by Haier and Gome. Provided, Haier has opened more than 2,600 outlets throughout China, and GOME will also open more than 1,700 offline stores.
Regarding the goal of selling 12 million units for three years that was popular in the past, Zhou Quan said that he is not only an ultra-dimensional TV, but also includes Haier TV, Gome TV, and Panda TV, which are popular platforms in the “Super-dimensional Ecologyâ€.
In addition, he also optimistically stated that selling 12 million units in three years is a very conservative goal. According to the current plan, Haier promises to provide 1 million units of sales every year. Gome and Chinese Panda also promised to sell 500,000 units each. Being popular is trying to reach the sales target of 100-200 million units. This will achieve the sales target of 12 million terminals in 3 years.
Regarding the core content of Internet TV, Zhou Zong emphasized that the popular TV integrates the huge amount of money invested by Oriental Pearl in the annual investment of 1.5 billion yuan. It is the largest copyright database of OTT content in the industry, highlighting the "single broadcast, premiere. "Live" features, especially the movie sector, Oriental Pearl and Hollywood's top 7 companies represented the top domestic and foreign production companies have reached a strategic cooperation, the coverage of the domestic cinema movie coverage as high as 90%. Among them, there are 90 films in the history of the movie before the box office. The top 100 movies in the box office in 2015 also exceeded 90, making it the largest movie-on-demand platform on TV. In addition, it also has the rights to all major events in the Premier League, NBA and other sports.
For the future, the popular vice chairman Zhou Can said: "Popular TV is tailored for a family of old and young people. It is the first Internet TV that a real family can use. It chose a best 4k screen and developed a The best UI to use, access to one of the industry's largest copyright libraries for OTT content. Our goal is to strive to become the first entrance to China's Internet TV. In the near term, the first one million TVs will be popular in 2016. The deployment will be completed by the end of the season. In addition, in March of this year, the next generation of popular television will be released."
For this “Ultradimensional Ecologyâ€, Zhou Zong said that he would also like to talk about the popularity of All-Star shareholders, Siu Chi, Oriental Pearl, Haier and Gome. The difference between LeTV and Xiaomi is that the popular TV has joined forces with the five giants to completely open up all aspects of the Internet TV industry chain from content, licenses, hardware, Internet video, and channels. It is believed that only by integrating with each other can we accelerate the development of Internet TV. So half a year ago, it popularized the ultra-dimensional ecology together with Siu Chi, Oriental Pearl, Haier and Gome. From product R&D, design and manufacture, to Gome and Haier's brands, channels, services, and popular operations, A great deal of integration. In order to fully achieve the sharing of resources, each has the advantage of being good at the field.
Regarding what role the other 4 companies are concerned about in this ecological chain, Zhou Chou went on to say that Siu Chi is mainly responsible for hardware design and manufacturing, content and licenses are provided by Oriental Pearl, and channels and services are provided by Haier and Gome. Provided, Haier has opened more than 2,600 outlets throughout China, and GOME will also open more than 1,700 offline stores.
Regarding the goal of selling 12 million units for three years that was popular in the past, Zhou Quan said that he is not only an ultra-dimensional TV, but also includes Haier TV, Gome TV, and Panda TV, which are popular platforms in the “Super-dimensional Ecologyâ€.
In addition, he also optimistically stated that selling 12 million units in three years is a very conservative goal. According to the current plan, Haier promises to provide 1 million units of sales every year. Gome and Chinese Panda also promised to sell 500,000 units each. Being popular is trying to reach the sales target of 100-200 million units. This will achieve the sales target of 12 million terminals in 3 years.
Regarding the core content of Internet TV, Zhou Zong emphasized that the popular TV integrates the huge amount of money invested by Oriental Pearl in the annual investment of 1.5 billion yuan. It is the largest copyright database of OTT content in the industry, highlighting the "single broadcast, premiere. "Live" features, especially the movie sector, Oriental Pearl and Hollywood's top 7 companies represented the top domestic and foreign production companies have reached a strategic cooperation, the coverage of the domestic cinema movie coverage as high as 90%. Among them, there are 90 films in the history of the movie before the box office. The top 100 movies in the box office in 2015 also exceeded 90, making it the largest movie-on-demand platform on TV. In addition, it also has the rights to all major events in the Premier League, NBA and other sports.
For the future, the popular vice chairman Zhou Can said: "Popular TV is tailored for a family of old and young people. It is the first Internet TV that a real family can use. It chose a best 4k screen and developed a The best UI to use, access to one of the industry's largest copyright libraries for OTT content. Our goal is to strive to become the first entrance to China's Internet TV. In the near term, the first one million TVs will be popular in 2016. The deployment will be completed by the end of the season. In addition, in March of this year, the next generation of popular television will be released."