Alfred Felder, CEO of the Austrian lighting group Zumtobel in Zumtobel, said on Thursday that as part of the transformation strategy, the group plans to move its production base from China to a new plant in Serbia. He said that Nis in southern Serbia has lower production costs than China, and partly because of the shorter distance from customers.
The “Made in Europe†label is also a selling point for some customers, and the new CEO is referring to this in the new strategy that he will introduce in September. “Some of our customers may not want to 'Made in China'. ."
Alfred Felder said that about 60% of the lighting components produced in China are currently exported, and this part of the production will be transferred to the Serbian factory before the end of this year. Subsequently, other Chinese production departments will be moved to smaller factories.
It is reported that the new Zumtobel Serbian factory in Zumtobel was opened in July 2017. The Zumtobel Group factory was sold in Les Andres, France last October, and decided to gradually transfer some of its components to Serbia in the next few years.
According to public information, the Zumtobel Group is a leader in innovative lighting solutions and lighting components. It has been synonymous with innovation, unique product and service quality and outstanding design for decades. It has five brands: Zumtobel, Thorne Thorn, Tridonic, acdc and Reiss, with support from 23 national sales organizations and more than 50 national commercial organizations, have a place in the global lighting market.
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