IT168 information vivo and NBA domineering this evening contracted the two buildings of the Bund Aurora and Citibank on the Bund. The huge LOGO lit the entire Bund. It is understood that this time vivo and NBA big contractors Aurora and Citibank two buildings are mainly for tomorrow in Shanghai to hold vivo & NBA strategic cooperation conference, and the next NBA China to do a warm-up. At that time, there will be mysterious NBA superstars attending the stage for the cooperation of vivo and NBA. During this NBA China game vivo will also provide fans with a series of interactive activities on the field, vivo's first NBA-themed TV commercials will also be unveiled during the game.
For vivo, cooperation with the NBA will enable the vivo brand to penetrate into a broad group of basketball fans in China, further enhancing the influence of vivo. Vivo also plans to organize basketball competitions for college students across the country, bringing more passion and happiness to basketball fans and helping the further development of basketball in China.
It is reported that vivo new products will be released in the autumn. This time the high-profile interaction between the Shanghai Bund and the NBA makes it easy to see its determination to enter the first-tier cities. In recent years, local brands represented by vivo have been deeply cultivating in the mainland market. Both the channels and the share have already reached a certain scale. First-tier cities have higher spending power and undeveloped space. Of course, there are also many resistances from international brands. I believe that improving the brand's influence is also a must-have for local brands.