Deng Zichang, general manager of Bailitong Lighting, Gusi Village, Guzhen Town, Zhongshan City. In his early 30s, he has been fighting in the sea for more than 10 years. Not only has he has rich experience in commercial seas, but he also has a pair of eye-catching and hard-working, good at capturing market opportunities and dare to invest in the future.
In the lighting industry, everyone is familiar with the three words of Bai Litong; and for the Deng Zichang brothers who carefully manage the Bailitong brand, there are not many people who know it. However, it is such a pair of young lamp brothers who are silently creating wealth, doing their own business, and writing their own glory. "The mountain of Wanli, starting from the ground", the reporter touched the young and handsome Deng, and learned from the detailed interviews that the results of Bailitong stemmed from the tempering of their two brothers for more than ten years.
Civilians are born with lofty aspirations
Deng Zichang's point of view summary 1: What kind of future a company will have depends on what kind of heart it has.
In 1998, Deng Zichang was still a young man in his early twenties, and his style was flourishing. At this time, the ancient town has been swung up and down in the sea of ​​lights. As a native of the ancient town, Deng Zichang officially contacted the lighting industry, and in the constant pursuit, will create a dream of creating a healthy light environment. In the long road of development for 10 years, Bailitong has always adhered to the corporate philosophy of “Harmonious Entrepreneurship, Interaction and Win-Winâ€, which fully demonstrates the rapid development strength and potential of a challenging enterprise.
At present, Bailitong has two major operation centers, more than 300 specialty stores, more than 1,100 sales outlets, and the products are exported to nine countries and regions in the world. In the next few years, the overall marketing goal of Bailitong is to focus on enhancing the advantages of home lighting, steadily exploring domestic and foreign markets, and becoming a powerful lighting market through refined channel management, differentiated service models and unique brand communication. Competitors, vigorously catch up with domestic benchmarking companies, open up gaps with other second-tier brands, and form strategic breakthroughs in local regional markets, becoming a leader in the local market; improving marketing organization structure, comprehensively improving marketing management capabilities, and vigorously developing marketing manpower Resources, focusing on cultivating independent development capabilities, gradually optimizing and improving product mix, building the capabilities of Bailitong's marketing system, and promoting the transformation of Bailitong from “traditional lighting production enterprises†to “market-oriented lighting enterprisesâ€.
Targeting business opportunities and starting a business
Deng Zichang's point of view summary 2: Since 1998, I have worked hard in the sea of ​​lights. This blink of an eye, ten years have passed. In the ten years of the sun and the sea, I summed up my experience: If I started to do the lights, I will always stay in the ancient town. Maybe it is not me who can still stay in the ancient town today.
Since 1998, Deng Zichang’s life has undergone two major changes. Deng Zichang divided the two transitions into two periods. The first period was from 1998 to 2003. Deng Zichang said that this period is basically still in the stage of making products. As long as there is sales, it can be processed and produced, even if the production lights are sold. Some local enterprises belonging to the Changgu Town of the seller's city at this stage also developed under such an opportunity.
However, with the changes of the times, in 2003, the era of product making was severely impacted and began to turn to the buyer's market. It was necessary to make channels and brands. Otherwise, there is no way out for enterprise development. Fortunately, from the contact with this industry, Deng Zichang was deeply aware that the future development trend of the lighting and lighting industry must rely on market channels to win; and he has been doing marketing work, it can be said that there is no entry. Expand the market. Although the sales method that was originally carried out was very simple, it was basically a direct sale of goods by car, which was more traditional, but it was actually a real contact with the market, which paved the way for the future development of Bailitong. Therefore, he was grateful for his decision and choice to fight the market.
Integrity, service, first
Deng Zichang's point of view summary 3: In the channel construction, we have offices, but our offices are different from others. Our office is the first service, not the simple benefits and the short-term interests.
It is understood that in business development and market development, Bailitong does have a different place from other companies. Bailitong is not setting up a large area or a district to carry out market segmentation. So far, they have set up two operation centers, one is the Hangzhou operation center, and the other is the Guangdong operation center. Through the tension of the operation center, it is often used to radiate the city at the same time. Their characteristic is to set up offices in various places and press on the work. The first priority on the shoulders of the staff is to do a good job in all aspects. Bailitong puts the service at the top of everything. Deng Zichang said that service culture is our main culture, which is related to the development of the company and cooperation with customers. A company has a culture, especially a service culture. Just as people have ideas and possess the most advanced and effective offensive weapons in the world, the company can move forward in the footsteps.
1 2 Next Page
12V Switching Power Supply and 24V Switching Power Supply are our hot-selling products. Our professional R & D group always focus on the development of green Power Supply , high efficient energy-saving power adapters for our customers. We also have professional team who can make nice quality in short to ensure the delivery time of power supply adapters. Now we have earned a good reputation based on good quality, competitive price and punctual delivery of our products. We think Pengchu will be your good choice for Pc Power Supply supplier.
24V Switching Power Supply,24V Power Supply,24V 5A Power Supply,Dc 24V Power Supply
Shenzhen Pengchu Industry Co., Ltd , http://www.pc-adapters.com