Catering to radio and television? Ichiyi Litchi TV changed its name to Galaxy Kiwi

Although radio and television in 2014 prohibited the application of the video site's TV APP, the video site's TV APP reappeared with the help of the licensee’s name as the video site partnered with the licensee. However, due to the control of the broadcasting platform, content is naturally more easily accepted by broadcasting and television. Among them, Litchi TV, which was launched by the cooperation of iQiyi and Yangguang Galaxy, is a representative application.


After that, Tencent, Sohu, and Youku Tudou all found their licensees partners to launch such products as: Cloud Audio/Visual Penguin, CIBN Flying Fox Movie, CIBN Video, and other products. Video sites have successfully circumvented broadcasting and television policies and made their content return to smart TVs.


In the near future, Litchi TV changed the name again unconsciously, replacing Litchi TV with Galaxy Kiwi. This change was not known because the internal development decision was still prompted by the pressure of radio and television. However, judging from the naming conventions of several other video sites, broadcast control platforms are at the top. I guess from this that how many times Litchi TV is renamed will have radio and television energy.


It is worth mentioning that iQiyi seems to be particularly fruit-oriented, from litchi to kiwi, remembering that iQiyi also gave away a free hardware product called “TV Fruit”. For friends who are concerned about iQiyi, you can guess what kind of fruit will be named for the next iQIYI product!

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