When the summer came to fall, the weather became cooler, but there was no lack of warm sun for a long period of time. This season of the year is the peak season for solar water heater industry sales.
However, the reporter of “Daily Economic News†recently discovered in an interview in Jiaxing, Zhejiang Province that 70% of local manufacturers of solar vacuum heat collection tubes were in semi-discontinued state. The chairman of the Jiaxing Solar Water Heater Industry Association, Xu Zhuling, revealed to reporters that the city’s stock of water heaters has been sold out for half a year. More than 300 of 1,100 water heater manufacturers in the city are facing bankruptcy, accounting for nearly 1/3.
China's solar water heater industry, the original "sunburst" has not yet risen, why suddenly became a suspected "sunset" industry? What makes this emerging industry in Jiaxing face the scourge? The reporter recently conducted an in-depth visit in Zhejiang, trying to analyze the chaos in the solar water heater industry in Jiaxing.
Nearly 1/3 of the production enterprises are facing closure on September 7, Haining. Sunny heat.
“Daily Economic News†reporter visited the Yuanhua Township in Haining City in an on-site visit, which is a concentrated area of ​​solar energy water heaters in Haining. The reporter found that the town's water heater production "manufacturers" are mostly family small workshops: a temporary space of about 20 square meters on the street, on the ground scattered pieces of accessories, such as electronic controllers, vacuum collector tubes, plastic spray paint Tools and various processing tools, in addition to only two or three workers. Some people in the local area called it "a room, two or three guns, and a rolling shutter door is a complete assembly plant."
In an interview with an interviewer, an industry person who asked for no name was cited as an example of Haining Titan Solar Energy Co., Ltd. (hereinafter referred to as Haining Tide). According to reports, this company has been established for 10 years and is now in a difficult position. Jiaxing appliance sales staff also confirmed to reporters that Haining tidal sales this year is not good. When reporters contacted Ma Ningyan, General Manager of Haining Tween, about the company's sales situation, Ma impatiently said, "We don't do this. I don't know what you said."
According to Xu Zhuling, Haining Tide is a microcosm of solar water heater manufacturers. “This company's current production line is still operating, there is almost no profit margin. In the second half of the year they will be more difficult.†Xu Zhu Ling also revealed that by the end of this year, Jiaxing City, one-third of water heater manufacturers will face life and death choices; and production The situation of enterprises with vacuum heat collection tubes is even more serious. Since this year, more than 70% of companies have been caught in semi-startup and half production cuts.
At present, the solar water heater industry in Jiaxing City is mainly based on assembly of the whole machine. The total number of assembled enterprises is about 780, of which 90% are family-run enterprises with only two or three people. There are also about 400 companies that produce solar water heater accessories. In Jiaxing City, the largest number of solar water heater companies is Haining, with a total of 946 companies, accounting for 86% of the total proportion of Jiaxing City.
Xu Zhuling said that in a word, the description of the solar water heater industry in Jiaxing is that “grassroots enterprises are chaoticâ€. In fact, there has been more than one case in the first half of the year. "Some companies can't go on and sell the production line, or fish it for three days in three days, and maintain the most basic production. The purpose is to retain workers. Although it has not been written off by the Administration for Industry and Commerce, it has similarly closed down. Going down, they may all die."
Homogenization of vicious competition caused by industrial decline <br> <br> However, Jiaxing solar water heater industry have had a view of the "good life", and that was in the 1990s, when the nascent solar water heaters, low barriers to entry There are also few investments. Zhejiang Meida Group, which originally used household electrical appliances such as VCDs, began converting solar water heaters at that time. Under the stimulation of huge profits, a large number of similar companies quickly joined the team, doing complete assembly, assembling brackets, and mounting brackets. Jiaxing Solar Water Heater Industry was very popular. What makes the Jiaxing solar water heater industry decline from prosperity?
According to industry sources, before the year 2000, only about 300 companies in Jiaxing produced solar water heaters. After 2001, in just one or two years, the water heater manufacturers in Jiaxing quickly expanded to more than 700. The crisis followed.
The first factor that triggers the crisis is low-end homogenization and vicious competition. Haining, a solar water heater industry practitioners, said, "Everyone wants to sell a lot of goods. There is no other way. We can only sell them at a price. But because there is no technology, the function of the products basically overlaps, so we have to reduce the quality standards. For example, it should have used 1.5. The thickness of mm steel plate is now reduced to half with the thickness of 0.8mm, which reduces the cost of nearly half. There are many other means, such as the material of the wall of the insulation barrel is continuously thinning, and the insulation layer is filled with plastic foam. The use of cheaper thin strips in the brackets is a variety of means. The ultimate goal is to reduce costs and adapt to low-cost strategies."
The result of vicious competition is that, although sales have temporarily stabilized in a short period of time, it has led to deterioration of product quality and loss of the bottom line of market tolerance, which will inevitably lead to serious damage to the solar water heater industry in Jiaxing. “At present, the threshold for entry into the industry is low. If you pull a few people and enter several accessories, you can do the whole assembly business. What after-sales service, what technology, what marketing, what brand, regardless, just to meet the profit before this point This is the root cause of the large number of enterprises in Jiaxing and the overall competitiveness is not strong.†Xu Zhuling said in an interview with the reporter of the “Daily Economic Newsâ€: “In doing so, it is not just a few companies that have died, but the whole of Jiaxing. The city's solar water heater industry."
The house leaked in the rain, and after experiencing the popular market stimulus under the “Home Appliances to the Countryside†policy last year, sales of solar water heaters across the country began to decline this year. This “cold spring†has also caused the fragile water heater industry in Jiaxing to suddenly enter the market. "Ice and snow".
Shen Fuxin, secretary general of the Zhejiang Solar Energy Industry Association, said in an interview with reporters that sales of solar water heaters in Jiaxing fell in the first half of this year. Weather factors have played a role in fueling this year. This year, the domestic catastrophic climate has become more frequent. Turn season into a low season. However, in Xu Zhuling's view, the weather is not the main reason. The more important reason lies in the company itself. The fundamental problem lies in the quality.
North and south Texas and the other <br> <br> and Jiaxing solar water heater industry Jiaxing, Zhejiang Province south of concentration corresponds to the concentration in northern Shandong Dezhou. The total output of solar water heaters in Texas and Jiaxing accounts for nearly 40% of the national output. However, the industrial development trend of Texas and Jiaxing is like the difference between “Icefireâ€.
In Shandong, Shandong, Emperor Ming Solar has developed into the world's largest solar energy manufacturing base and clean energy supplier. The annual promotion of solar water heaters amounts to more than 2 million square meters, equivalent to the total of the European Union, which is more than twice that of North America. But in Jiaxing, Xu Zhuling said, "We don't have such a business here."
In 2008, the annual production capacity of solar water heaters in Shandong Province has exceeded 10 million square meters, ranking first in the country. By the end of 2008, there were 271 solar water heater manufacturers in Shandong, with sales revenues of 16.5 billion yuan and profits of 1.53 billion yuan. In contrast, the Jiaxing solar water heater industry started in 1996, 14 years ago, has not yet formed a high-quality industrial cluster like Shandong.
Xu Zhuling's analysis of the reporter believes that the industry characteristics of the solar water heaters in Shandong are "a large number with dozens of small", that is, several large leading enterprises (such as Huang Ming Solar, Linuo, Sang Le, Tian Feng and other enterprises), stimulating 30 companies. The industrial structure of small and medium-sized supporting enterprises, while the Haining area in Jiaxing, Zhejiang Province, is “lack of leading and numerous small enterprises, and the specific number is as large as 1,100. In terms of quantity, this scale is equivalent to 39% of the total number of solar water heater companies in the country, among which 90% are family-run companies with about 3 people." As a result, the local industry as a whole has no competitive advantage.
“Actually, the scale is not the deadliest point in the solar water heater industry in Jiaxing, and the price is not. The real problems are two, one is quality and the other is market. These two issues have a logical relationship: There is no market without quality. Without the market, there would be no foothold for the development of the industry.†Xu Zhuling said, “The vast majority of our solar water heater companies in Jiaxing have not really realized it, or that they are not willing to work hard to improve product quality. There will be no way out of the industry."
The different roads in solar water heaters in Shandong, Texas, and Jiaxing, Zhejiang provinces lead to different status quo and result in different final results. To solve the current status of the solar water heater industry in Jiaxing City, it is necessary for both the enterprise and the government to work together. According to reports, currently the Jiaxing City Solar Industry Association is trying to establish a solar water heater parts quality alliance. According to Shen Fuxin, Zhejiang Solar Energy Standardization Technical Committee is also preparing.
The solar industry Ebb Tide <br> <br> Jiaxing solar water heater industry appears predicament, do you mean the rise of this emerging industry has not yet started to decline?
In this regard, the investment adviser of the new energy industry researcher Jiang Qian in an interview with the "Daily Economic News" said that in the next three years, China's solar water heater will maintain a growth rate of more than 30%, the market has great potential.
For the future development of China's solar water heater in China, the industry is still holding an optimistic attitude. China Investment Advisor's "2010-2015 China Solar Water Heater Market Investment Analysis and Forecast Report" believes that in 2007, China's solar water heater production growth rate is about 30%, the annual output reached 23.4 million square meters, the total holdings is about 108 million square meters. In 2007, solar water heater market sales were about 32 billion yuan, and there were more than 20 enterprises with a production value of more than 100 million yuan. In 2008, China's solar water heater industry continued to develop steadily and rapidly, with an output value of 43 billion yuan and an export value of 100 million US dollars. The year of 2009 was a year in which the solar energy industry developed rapidly and expanded. At that time, the annual output of solar water heaters in China exceeded 40 million square meters, and the total number of solar water heaters reached 145 million square meters. This has become a “superpower†for solar water heaters.
However, rapid expansion will inevitably lead to the phase-out of some SMEs. According to industry experts, the reshuffling of solar water heaters is inevitable, and some large companies in the industry will usher in a new round of strong growth.
Nearly one-third of the manufacturers like Jiaxing are facing bankruptcy, obviously not representing the overall growth direction of the Chinese solar water heater industry. Through the current stage of “overgrown with grass and swarmingâ€, after another wave of Ebb Tide, the industry is very likely to move towards the era of several big brands.
However, the reporter of “Daily Economic News†recently discovered in an interview in Jiaxing, Zhejiang Province that 70% of local manufacturers of solar vacuum heat collection tubes were in semi-discontinued state. The chairman of the Jiaxing Solar Water Heater Industry Association, Xu Zhuling, revealed to reporters that the city’s stock of water heaters has been sold out for half a year. More than 300 of 1,100 water heater manufacturers in the city are facing bankruptcy, accounting for nearly 1/3.
China's solar water heater industry, the original "sunburst" has not yet risen, why suddenly became a suspected "sunset" industry? What makes this emerging industry in Jiaxing face the scourge? The reporter recently conducted an in-depth visit in Zhejiang, trying to analyze the chaos in the solar water heater industry in Jiaxing.
Nearly 1/3 of the production enterprises are facing closure on September 7, Haining. Sunny heat.
“Daily Economic News†reporter visited the Yuanhua Township in Haining City in an on-site visit, which is a concentrated area of ​​solar energy water heaters in Haining. The reporter found that the town's water heater production "manufacturers" are mostly family small workshops: a temporary space of about 20 square meters on the street, on the ground scattered pieces of accessories, such as electronic controllers, vacuum collector tubes, plastic spray paint Tools and various processing tools, in addition to only two or three workers. Some people in the local area called it "a room, two or three guns, and a rolling shutter door is a complete assembly plant."
In an interview with an interviewer, an industry person who asked for no name was cited as an example of Haining Titan Solar Energy Co., Ltd. (hereinafter referred to as Haining Tide). According to reports, this company has been established for 10 years and is now in a difficult position. Jiaxing appliance sales staff also confirmed to reporters that Haining tidal sales this year is not good. When reporters contacted Ma Ningyan, General Manager of Haining Tween, about the company's sales situation, Ma impatiently said, "We don't do this. I don't know what you said."
According to Xu Zhuling, Haining Tide is a microcosm of solar water heater manufacturers. “This company's current production line is still operating, there is almost no profit margin. In the second half of the year they will be more difficult.†Xu Zhu Ling also revealed that by the end of this year, Jiaxing City, one-third of water heater manufacturers will face life and death choices; and production The situation of enterprises with vacuum heat collection tubes is even more serious. Since this year, more than 70% of companies have been caught in semi-startup and half production cuts.
At present, the solar water heater industry in Jiaxing City is mainly based on assembly of the whole machine. The total number of assembled enterprises is about 780, of which 90% are family-run enterprises with only two or three people. There are also about 400 companies that produce solar water heater accessories. In Jiaxing City, the largest number of solar water heater companies is Haining, with a total of 946 companies, accounting for 86% of the total proportion of Jiaxing City.
Xu Zhuling said that in a word, the description of the solar water heater industry in Jiaxing is that “grassroots enterprises are chaoticâ€. In fact, there has been more than one case in the first half of the year. "Some companies can't go on and sell the production line, or fish it for three days in three days, and maintain the most basic production. The purpose is to retain workers. Although it has not been written off by the Administration for Industry and Commerce, it has similarly closed down. Going down, they may all die."
Homogenization of vicious competition caused by industrial decline <br> <br> However, Jiaxing solar water heater industry have had a view of the "good life", and that was in the 1990s, when the nascent solar water heaters, low barriers to entry There are also few investments. Zhejiang Meida Group, which originally used household electrical appliances such as VCDs, began converting solar water heaters at that time. Under the stimulation of huge profits, a large number of similar companies quickly joined the team, doing complete assembly, assembling brackets, and mounting brackets. Jiaxing Solar Water Heater Industry was very popular. What makes the Jiaxing solar water heater industry decline from prosperity?
According to industry sources, before the year 2000, only about 300 companies in Jiaxing produced solar water heaters. After 2001, in just one or two years, the water heater manufacturers in Jiaxing quickly expanded to more than 700. The crisis followed.
The first factor that triggers the crisis is low-end homogenization and vicious competition. Haining, a solar water heater industry practitioners, said, "Everyone wants to sell a lot of goods. There is no other way. We can only sell them at a price. But because there is no technology, the function of the products basically overlaps, so we have to reduce the quality standards. For example, it should have used 1.5. The thickness of mm steel plate is now reduced to half with the thickness of 0.8mm, which reduces the cost of nearly half. There are many other means, such as the material of the wall of the insulation barrel is continuously thinning, and the insulation layer is filled with plastic foam. The use of cheaper thin strips in the brackets is a variety of means. The ultimate goal is to reduce costs and adapt to low-cost strategies."
The result of vicious competition is that, although sales have temporarily stabilized in a short period of time, it has led to deterioration of product quality and loss of the bottom line of market tolerance, which will inevitably lead to serious damage to the solar water heater industry in Jiaxing. “At present, the threshold for entry into the industry is low. If you pull a few people and enter several accessories, you can do the whole assembly business. What after-sales service, what technology, what marketing, what brand, regardless, just to meet the profit before this point This is the root cause of the large number of enterprises in Jiaxing and the overall competitiveness is not strong.†Xu Zhuling said in an interview with the reporter of the “Daily Economic Newsâ€: “In doing so, it is not just a few companies that have died, but the whole of Jiaxing. The city's solar water heater industry."
The house leaked in the rain, and after experiencing the popular market stimulus under the “Home Appliances to the Countryside†policy last year, sales of solar water heaters across the country began to decline this year. This “cold spring†has also caused the fragile water heater industry in Jiaxing to suddenly enter the market. "Ice and snow".
Shen Fuxin, secretary general of the Zhejiang Solar Energy Industry Association, said in an interview with reporters that sales of solar water heaters in Jiaxing fell in the first half of this year. Weather factors have played a role in fueling this year. This year, the domestic catastrophic climate has become more frequent. Turn season into a low season. However, in Xu Zhuling's view, the weather is not the main reason. The more important reason lies in the company itself. The fundamental problem lies in the quality.
North and south Texas and the other <br> <br> and Jiaxing solar water heater industry Jiaxing, Zhejiang Province south of concentration corresponds to the concentration in northern Shandong Dezhou. The total output of solar water heaters in Texas and Jiaxing accounts for nearly 40% of the national output. However, the industrial development trend of Texas and Jiaxing is like the difference between “Icefireâ€.
In Shandong, Shandong, Emperor Ming Solar has developed into the world's largest solar energy manufacturing base and clean energy supplier. The annual promotion of solar water heaters amounts to more than 2 million square meters, equivalent to the total of the European Union, which is more than twice that of North America. But in Jiaxing, Xu Zhuling said, "We don't have such a business here."
In 2008, the annual production capacity of solar water heaters in Shandong Province has exceeded 10 million square meters, ranking first in the country. By the end of 2008, there were 271 solar water heater manufacturers in Shandong, with sales revenues of 16.5 billion yuan and profits of 1.53 billion yuan. In contrast, the Jiaxing solar water heater industry started in 1996, 14 years ago, has not yet formed a high-quality industrial cluster like Shandong.
Xu Zhuling's analysis of the reporter believes that the industry characteristics of the solar water heaters in Shandong are "a large number with dozens of small", that is, several large leading enterprises (such as Huang Ming Solar, Linuo, Sang Le, Tian Feng and other enterprises), stimulating 30 companies. The industrial structure of small and medium-sized supporting enterprises, while the Haining area in Jiaxing, Zhejiang Province, is “lack of leading and numerous small enterprises, and the specific number is as large as 1,100. In terms of quantity, this scale is equivalent to 39% of the total number of solar water heater companies in the country, among which 90% are family-run companies with about 3 people." As a result, the local industry as a whole has no competitive advantage.
“Actually, the scale is not the deadliest point in the solar water heater industry in Jiaxing, and the price is not. The real problems are two, one is quality and the other is market. These two issues have a logical relationship: There is no market without quality. Without the market, there would be no foothold for the development of the industry.†Xu Zhuling said, “The vast majority of our solar water heater companies in Jiaxing have not really realized it, or that they are not willing to work hard to improve product quality. There will be no way out of the industry."
The different roads in solar water heaters in Shandong, Texas, and Jiaxing, Zhejiang provinces lead to different status quo and result in different final results. To solve the current status of the solar water heater industry in Jiaxing City, it is necessary for both the enterprise and the government to work together. According to reports, currently the Jiaxing City Solar Industry Association is trying to establish a solar water heater parts quality alliance. According to Shen Fuxin, Zhejiang Solar Energy Standardization Technical Committee is also preparing.
The solar industry Ebb Tide <br> <br> Jiaxing solar water heater industry appears predicament, do you mean the rise of this emerging industry has not yet started to decline?
In this regard, the investment adviser of the new energy industry researcher Jiang Qian in an interview with the "Daily Economic News" said that in the next three years, China's solar water heater will maintain a growth rate of more than 30%, the market has great potential.
For the future development of China's solar water heater in China, the industry is still holding an optimistic attitude. China Investment Advisor's "2010-2015 China Solar Water Heater Market Investment Analysis and Forecast Report" believes that in 2007, China's solar water heater production growth rate is about 30%, the annual output reached 23.4 million square meters, the total holdings is about 108 million square meters. In 2007, solar water heater market sales were about 32 billion yuan, and there were more than 20 enterprises with a production value of more than 100 million yuan. In 2008, China's solar water heater industry continued to develop steadily and rapidly, with an output value of 43 billion yuan and an export value of 100 million US dollars. The year of 2009 was a year in which the solar energy industry developed rapidly and expanded. At that time, the annual output of solar water heaters in China exceeded 40 million square meters, and the total number of solar water heaters reached 145 million square meters. This has become a “superpower†for solar water heaters.
However, rapid expansion will inevitably lead to the phase-out of some SMEs. According to industry experts, the reshuffling of solar water heaters is inevitable, and some large companies in the industry will usher in a new round of strong growth.
Nearly one-third of the manufacturers like Jiaxing are facing bankruptcy, obviously not representing the overall growth direction of the Chinese solar water heater industry. Through the current stage of “overgrown with grass and swarmingâ€, after another wave of Ebb Tide, the industry is very likely to move towards the era of several big brands.
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