On October 19, the leading domestic smart projection brand, Nuts, announced the completion of 600 million yuan in round D financing, led by Ali, Junsheng Investment, Sanze Investment, 36Kr, Panshi Capital, Guangfa Xinde, Beijing Dongzi etc. .
JMGO was established in 2011, focusing on the R&D and production of smart projection products. It has strong independent research and development capabilities and has obtained a number of patents. It is particularly worth mentioning that, after three years of unremitting exploration and technological research, while the industry is still relying on imported core components from abroad for assembly, JMGO has realized the completely independent design, independent research and development, and independent production of laser TV optics and lenses. , Completely mastered the two core components of laser TV, broke the foreign technology monopoly, and at the same time did not lose to foreign imported products in performance and other aspects, which provided a guarantee for the continuous launch of cost-effective products.
The product line comprehensively covers top players who have repeatedly created miracles in the industry
So far, JMGO has released more than 30 products, including laser TVs, home smart micro-projectors, mobile portable projections, office business projections, etc. Many of these products have won international awards such as the iF Design Award and the Taiwan Golden Point Award.
Looking back at JMGO’s achievements in the field of smart projection, it is not difficult to find that it has created many firsts.
Nuts entered the Tmall flagship store in August 2015. With only Nut G1 product, Nuts achieved sales of 27 million on Tmall Double Eleven, ranking first in the industry category. On Tmall Double Eleven in 2017, the sales of nuts reached 123 million, which also won the industry's sales champion. From 2015 to 2017, the scale of nuts increased by 6 times. The first half of 2018 was compared with the same period last year. The volume of goods has doubled growth.
In the field of laser TV, nuts are even more popular. The S1 series of laser TVs launched in 2016 created a phenomenal daily sales volume of 2,200 units during Double Eleven that year. In January 2018, Tmall Superpin Japan-China Nuts SC laser TV sales accounted for more than 90% of the laser projection industry that day. Then the S2 laser TV launched in May 2018 became the champion of laser TV single product during Tmall 618. Recently, the 100-inch large-screen Nut U1 4K laser TV was launched on the Tmall platform and the price is only 8999 yuan. It can be said that it has thrown a blockbuster in the industry. The first-minute reservation is 1,200 units, making the industry a lot. The brand is beyond the reach.
In addition to the explosive growth of online channels, Nuts has already taken the lead in the tight layout of offline channels. As of now, Nuts has more than 1,000 offline stores, more than three times more than its peers, covering 31 provinces and cities across the country. According to reports, Nuts will also vigorously expand its offline channel investment, and it will radiate more second- and third-tier cities and even towns in the future. , So that more consumers can more intuitively feel the charm of smart projection.
After years of cultivating the industry, with leading technology, superior prices, and wide distribution of channels, there is no doubt that nuts have reached the top of the industry.
The dawn of laser TV shows that the nut leads the way to the sun
In the past 10 years, when the first three screens of computers, mobile phones, and TVs have been continuously packaged by the market with terms such as "system, configuration, performance, and screen", they have been wiped out, especially LCD TVs with many years of history. The embarrassing situation of decay, even in the "time window" that is about to be replaced by next-generation technology, it still cannot break the problem of "multiple growth of the price of more than 65-inch panels", and in the face of laser TVs that are more than 100 inches , The constant bottoming of prices makes this no longer a problem at all. While seeing the ceiling of LCD TV, it is not difficult for us to see the new space and future of laser TV. On the other hand, modern people who are satisfied with the material are more concerned about the improvement of the spiritual level, the giant screen home theater is fully recognized, and the market demand has also made the prospects of laser TV quite promising, which is also the main reason for attracting many players to join the laser TV. .
And the laser TV gap that Nut is prying open will be a tens of billions of market in the future. According to analysis, under the condition of smooth breakthroughs in technology and supply chain, laser TVs can achieve a penetration rate of 20-30% in the market of ultra-large screen TVs of 80 inches or more in the future. By then, the industry will occupy 30% of the market share. The annual income is 4.5-6 billion yuan. If you consider the strategic value brought by commercial machines and overseas markets, as well as entertainment content operations, it is estimated that the industry's largest annual revenue scale will reach the level of 10 billion.
Nuts is the first Internet brand to eat crabs in the laser TV consumer market, and it is also a brand with rich experience in this market. In addition, relying on the advantages of technology accumulation and appearance design, the sales of Nuts and traditional TVs have been declining in the past two years. The contrarian growth is very different. It also shows that consumers’ acceptance of laser TVs is much higher than expected, as long as the price falls To a reasonable range, laser TV will inevitably usher in a big explosion. In the laser TV market, Nuts can be said to have seized a big opportunity.
In the past three years, Nuts has achieved explosive growth on the Tmall platform. It is reported that in the follow-up, Ali will conduct in-depth cooperation with Nuts on AI technology. Through the interconnection with Tmall Genie smart speakers, they will jointly create a more intelligent laser TV, realize a larger range of home intelligence through voice control, and carry the latest Youku. The best video content brings a better experience for users.
Capital plus technology research and development + content expansion + channel expansion go hand in hand
After obtaining 600 million yuan in financing, Hu Zhenyu, Chairman of Nuts, said: "The only thing that can subvert LCD TVs in the living room is laser TVs. Nuts’ new round of funds will continue to be used for laser TV research and development and expand content and channel advantages to accelerate progress. The civilianization of laser TVs, the introduction of laser TVs that ordinary people can afford."
Even if the 4K laser TV has been pulled down from the ten thousand yuan altar, Nuts believes that to enter the homes of ordinary people, the price of laser TV will need to continue to sink. It may be 5,000 yuan, or 3,000 yuan or even 2,000 yuan. The only way to lower the price is to master more technological autonomy. Nowadays, Nuts already have self-developed optical machines and lenses. The next goal is to bite the hard bones of the screen. At present, in addition to the price of the laser TV itself, the screen technology of the laser TV is mastered abroad, mainly in Japan, and the price is extremely expensive, a screen may even be more expensive than a machine. So in the near future, Nuts believes that the screen technology will definitely be broken, and the screen must be given away for free in the future and should not be sold as a separate accessory.
As a home appliance that competes with LCD TVs, apart from the large screen, it is no different from the experience of LCD TVs. There is no additional operating threshold, and the elderly and children can easily use it. Hu Zhenyu, chairman of Nuts, stated that Nuts will cooperate with Youku's video resource platform in depth in the future to continuously enrich online resources and provide users with a better viewing experience. Today, when content consumption is becoming more and more popular, genuine content is encouraged by the state. As an intelligent hardware product, JMGO projection may become a distribution platform in the future, occupying an important position in film and television distribution. For Nuts, its platform role will be more valuable than hardware sales itself.
With the improvement of people's living environment, the large living room is the popular design of the future living room. Laser TV is a product that integrates the functions of TV and cinema. It will not only bring more imagination to the design of the living room, but will also greatly enhance the quality of people's future living room entertainment life.
With the blessing of capital, the next road for the Nut is full of confidence. Hu Zhenyu, Chairman of Nuts, said: "At present, the sales of Nuts laser TVs are steadily increasing, which gives us confidence and reason to believe that laser TVs will be more competitive than traditional TVs in the future. In the future, with the advancement of laser TV technology and the decline of upstream costs, I I believe that as long as the price of laser TV falls within a range acceptable to consumers, it will inevitably replace LCD TVs as the core of the living room."
Nut financing overview
In November 2014, received 60 million yuan A round of investment from Dachen, IDG, Star VC (Huang Xiaoming, Li Bingbing, Ren Quan)
In May 2015, Songhe Capital, Times Bole and Tianqi Amoeba jointly invested 200 million yuan in round B
In March 2016, it received 600 million yuan investment from BRIC Capital, Qianhai Zhongjin and other C rounds
In October 2018, it received a D round of 600 million investment, led by Ali, followed by Junsheng Investment, Sanze Investment, 36Kr, Rock Capital, GF Xinde, Beijing Dongzi, etc.
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