On October 4, 2016, Google held a new product launch conference in San Francisco, USA, and launched a wearable head display for its Day Dream platform. At the same time, it also released supporting software and cooperation projects, including Pixel, which is compatible with Daydream platform.
In July 2014, Facebook spent 2 billion to acquire Oculus, making the capital world instantly boil. All the investors in the world are shifting their eyes to this completely unfamiliar area of ​​virtual reality when everyone is focusing on new hardware development and VR content. At the time of production, the DayDream platform was launched on May 19, 2016.
In 2008, the first Android system was released. Google evaded light and dropped out of the highly competitive smartphone brand market. With the mobile phone system as an entry point, a dedicated laboratory R&D pilot was established. In just 3 years, the Android system's market share exceeded. Saipan system has become the world's first.
At present, the global mobile phone system market has basically been segmented by Google and Apple. According to NetMarketShare, it shared the data of the global mobile phone system in September. Android’s market share ranked first, reaching 53.54%, and iOS followed closely with market share. 38.58%. Now, when Oculus, Samsung, and Sony all focus on better VR hardware devices, the introduction of the DayDream platform means that Google may have to reinvent itself.
However, unlike 8 years ago, at present, the domestic VR platform market has formed a tripartite situation. The three platform providers led by Zamer VR, Shunnet, and Beijing Music have basically completed The division of domestic VR platform market. Among them, Dreamer Technology (ZamerVR) has firmly grasped the initiative of the domestic platform market with a market share of 53.2%. If Google wants to complete the promotion of the DayDream platform in mainland China, then ZamerVR's The ZamerVR platform will be their first opponent to overcome.
From the release date of the platform. ZamerVR (ZamerVR)'s ZamerVR was officially released in China as early as May 2015. Compared with DayDream, it took a full year earlier, and compared with 53.2% of the current national platform usage, more than half of VR in the country Experiencers are all using ZamerVR's platform. The excellent platform will have a huge stickiness for end consumers. Before Google can develop VR products with market-leading capabilities like Apple, this part of the advantage will be Google. The biggest obstacle that cannot be overcome.
From the operating performance of the platform. Google's DayDream platform focuses on mobile phone end users, is equipped with its Android system, and pushes it to consumers in the form of APPs. It has a large number of users worldwide. ZamerVR (ZamerVR) is equipped with a PC port and is promoted as a software system. Compared to the two, DayDream clearly occupies the advantages of ease of use and simplicity, but ZamerVR can provide a higher quality VR experience, allowing the experiencer to feel a deeper sense of immersion.
From the market resources of the platform. At present, as the world's most valuable commercial brand, Google has huge market resources and a large number of partners, can quickly and efficiently complete DayDream's promotion in the Chinese mainland. Zamer VR, as an emerging company in the industry, appears to lack the strength to compete with Google's monsters, but once ZamerVR starts financing and is willing to sell some of its shares, FaceBook has a $2 billion acquisition. It is ZamerVR's strongest financial support for entering the global VR platform market.
In the next five years, with the gradual improvement of ZamerVR and DayDream, ZamerVR and Google's two VR platform providers will surely open up overseas market exploration. By then, all competition for the VR platform market will be transferred to the table secretly, and the emerging VR industry will also face the first power struggle after the rise.