On November 4th, NVC Lighting's 2nd Overseas Partner Conference came to a close in Huizhou, and invited nearly 100 partners from more than 30 countries and regions including the United States, Britain, Australia, Africa and Asia to attend the conference and accelerate its internationalization. Layout strategy.
It is understood that NVC Lighting has set up an overseas marketing department since 2006 and started to develop its own brand global marketing. NVC successfully copied the domestic operation mode to overseas markets, and encouraged the country's exclusive distributor + store model to conduct NVC. Independent brand marketing. Subsequently, it promoted NVC's own brand products in Southeast Asia, South Asia, Middle East, Australia, Eastern Europe, Africa and South America.
Zhang Qingyu, vice president of NVC Lighting's overseas marketing system, said that despite the continued impact of the financial crisis in 2009, the global economy is still in a downturn, but NVC's export business has maintained steady growth, growing only in the North American market compared to the same period last year. More than %, monthly exports to North America average more than 6 million energy-saving lamps. In terms of overseas market expansion, it has successfully developed markets in Hong Kong, Taiwan, Bangladesh, Bahrain, Iraq, Senegal, Uzbekistan, Cyprus, Uruguay, Nigeria and other regions and countries. The number of market outlets has increased from more than 20 in early 2008 to the present. Nearly 100. It is worth mentioning that in Vietnam and the Middle East, NVC Lighting added nearly 10 brand stores in 2009.
Zhang Qingyu said that with the gradual recovery of the global economy, 2010 will be an important year for NVC lighting to develop overseas markets. NVC Lighting's overseas market development will be based on different regional markets. For example, in Europe, North America, Australia, New Zealand and other mature markets, we will select mature products to increase market share based on existing channels. In countries with primary market models such as India and Southeast Asia, NVC will continue to build a distribution network with local distribution and find partners to jointly develop the market.
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