Recently, Spreadtrum Communications officially released two chips: SC9830 supporting five-mode LTE and SC7731 supporting WCDMA, and Spreadtrum official said that the release of the chip SC7731G will reduce the price of existing 3G mobile phones to less than 200 yuan, than MediaTek's solution. To be low. To this end, there is news that MediaTek's chip price is also a price cut, and the price cuts of China's low-end mobile phone chips seem to be more severe. To be sure, with the rapid advancement of 4G, the price war in the 3G market will become increasingly fierce. However, the price war of 3G chips may hit 4G, and manufacturers still need to be cautious when the price war starts. For domestic mobile phone chip makers, the card 4G chip market is both an opportunity and a challenge. Only by strengthening technological innovation and accelerating the development of multi-mode multi-frequency, domestic manufacturers can occupy a favorable position in the fierce competition of the future 4G market.
Mobile phone chip price wars have become hot
Spreadtrum Communications has introduced two quad-core SoC platforms using 28nm technology: 4G chip SC9830A and 3G chip SC7731G.
It is understood that the chip SC9830A built-in quad-core ARMCortex-A7 application processor, clocked at up to 1.5GHz, supports TD-LTE, LTEFDD, TD-SCDMA/HSPA, WCDMA/HSPA and GSM/GPRS/EDGE multimode, supports dual card Dual standby function, integrated dual-core ARMMali400MP with 2D/3D graphics acceleration, NEON multimedia processor, multiple standard multimedia accelerators, support for 1080p HD video and 13 megapixel camera. The chip is a global popular LTE solution, supporting quad-core and five-mode. Eight-core five-mode, suitable for terminal manufacturers to launch economical 4G mobile phones. The chip SC7731G has built-in quad-core ARMCortex-A7 application processor, clocked at 1.3GHz, supports WCDMA/HSPA and GSM/GPRS/EDGE dual mode, supports dual card dual standby function, supports 1080p HD video and 8 megapixel camera. The chip belongs to the quad-core popular chip and is suitable for terminal manufacturers' entry-level smartphones. Spreadtrum official said that the release of the chip SC7731G will reduce the price of existing 3G mobile phones to less than 200 yuan, which is lower than that of MediaTek. The SC9830A will also lower the price of existing 4G mobile phones to less than 400 yuan.
In fact, at the beginning of 2015, Spreadtrum's 3G quad-core chip SC7731G attracted industry attention. In the field of 4G chips, Spreadtrum has already supported TDD-LTE's three-mode chip SC9620, and supports TDD-LTE and FDD. - LTE's five-mode chip SC9630 two LTE chips. In the face of the pressure of Spreadtrum Communications, MediaTek also made a price cut. It is understood that MediaTek's recent decline in 3G chips is about 10~15%. In the future, MediaTek's 4G chips are also planned to cut prices by 5-10%. The price war of this mobile phone chip seems to be getting hotter.
3G chip market is getting cold
With the full opening of the 4G era, the 3G chip market has also cooled. As early as the beginning of this year, after the release of a new generation of 4G chips by Spreadtrum Communications, the existing 3G chips may directly send a 40% price reduction news. Looking at the series of actions of Spreadtrum Communications, its goal is undoubtedly another MediaTek. From the various actions of Spreadtrum Communications and MediaTek, Shuangfa has revolved around the 3G chip market and significantly reduced the price of 3G chips, mainly due to the following aspects.
On the one hand, operators are starting to force 4G. According to the "Communication Industry News" report, China Telecom has made 4G "black technology" due to the double attack between China Mobile 4G and China Unicom 3G. From April 1st, the country will no longer put 3G cards, correspondingly, no Subsidize the pure 3G terminal. As early as 2014, the three major operators began to gradually reduce 3G subsidies. Among them, China Mobile gradually phased out 3G mobile phone subsidies and strengthened 4G subsidies. In any case, it is certain that these actions of the operators will undoubtedly have a bad influence on the development of the 3G industry chain.
On the other hand, the indifference of operators to 3G terminals has also caused mobile phone manufacturers to quickly shift their positions. For example, in July 2014, Big Dipper Mobile launched the Beidou Scallion 960 mobile phone in Beijing. The aircraft supports mobile 4G/3G, China Unicom 4G/3G, and their common GSM network standard, and announced its entry into the 4G terminal market. ZTE also announced the launch of three 4G mobile phones, the NubiaZ7, Z7max and Z7mini, which all implement 4G network communication and add dual-card functions. It can be seen that the status of 3G chips in the hearts of mobile phone manufacturers has also begun to decline, and the status in the hearts of chip manufacturers has also declined. For the chip manufacturers to seize the tools of the market, the price war will naturally start.
4G chip price or suffer
In the 4G era, 3G has entered the final stage of development. Therefore, at this stage, the main task of 3G mobile phones for manufacturers is to fill the gaps that 4G cannot cover. Here, 3G mobile phones can't escape the price war. However, the fierce competition of mobile phone chips is actually a true portrayal of the development of the mobile phone market. The price war of 3G mobile phones directly reflects the 3G chip market.
It is worth noting that the price war of 3G chips may hit 4G. With the rapid advancement of 4G, the price war in the 3G market will become more and more fierce, and the war in the 4G market will be completely ignited. In this regard, industry insiders said that the price war will definitely affect the development of the chip industry, 4G product research and development requires a large amount of capital investment, as well as related patent licensing fees, and manufacturing costs are much higher than 3G. Therefore, manufacturers still need to be cautious when the price war starts.
Currently supporting LTE/3G multi-mode multi-frequency is a clear development direction of LTE terminals, and it is also the development idea of ​​domestic operators. In addition, TDD/FDD converged networking is the trend of the times, which puts high requirements on multi-mode multi-frequency. Therefore, for domestic mobile phone chip makers, the card 4G chip market is both an opportunity and a challenge. Only by strengthening technological innovation and accelerating the development of multi-mode multi-frequency, domestic manufacturers can occupy a favorable position in the fierce competition of the future 4G market. .
At the same time, another problem faced by domestic manufacturers is also exposed, that is, the lack of independent design capabilities. The previous termination of cooperation between Xiaomi and MediaTek is a typical example. This reflects the position of domestic mobile phone manufacturers is very passive, its life and death is largely controlled by upstream chip manufacturers, on the other hand, China's chip imports reached 80%, largely subject to foreign countries. Therefore, it is imperative to strengthen the capacity for independent innovation and reverse the passive situation.
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