China National Grid News: Gold Week sales data from Beiguo Electric Appliances show that most of the new homes in packaged home appliances are purchased in sets, and high-end low-carbon air conditioners, refrigerators, washing machines, and flat-panel TVs are the "new four-piece package purchases in the 21st century". The mainstream of weekly household appliance consumption.
Among them, the ultra-thin, energy-saving LED backlight TVs promoted by major manufacturers have been favored by consumers. During the May 1st period, the average price dropped by 30%, 42-inch - 65-inch large screen shipments, LED sales increased. Nearly 30%; at the same time, in the East World of the World Cup, Beiguo Electric also launched a number of "private pockets", which will become the mainstay of male consumption when the World Cup is about to start. In addition, driven by the stimulating effect of energy-efficient air-conditioning subsidies to benefit the people's engineering policies, first- and second-class high-efficiency air conditioners have become the mainstream of consumption; refrigerators and three-door refrigerators and door-to-door refrigerators account for more than 40% of the total refrigerators this year, and high-end water heaters. The one-time purchase of the 8,000 yuan or more of the hood and cooker, fully demonstrates that consumers are paying more and more attention to the quality of life. According to the sales data of 418 packages during the May 1st period of Beiguo Electric Appliances, the sales amount of packages of 20,000 to 40,000 yuan accounted for about 30% of the total sales, which was significantly higher than the average of 25% in the first quarter.
It is also known that the three-day night group purchase on April 29-1 made Beiguo Electric set a daily sales of 15.29 million yuan, and night consumption accounted for more than 50%, two new "night economy" marketing records. The big store marketing, 40% of the big store sales accounted for 70% of the market's overall sales of 40/70 records.
The person in charge of Beiguo Electric said: “The mature and convenient bus network makes consumers have a higher chance of choosing large-scale business districts and home appliance hypermarkets. Among them, the performance of super-large appliance stores is more in the core business district, environment and products. Prominent." He further said: "In the main store, May 1st, 2010 (April 29th - May 3rd), Beiguo Electric achieved comparable store sales last year (April 30-May 3) The scale has grown by more than 23%, and the overall scale has grown by more than 45%. Among them, the North China Head Office has achieved a high percentage growth of 30% year-on-year.
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