Haier U+ Releases 2.0 Strategy and Leads the Internet of Things

On March 8, Haier U+ Smart Life 2.0 Strategy Release and Achievement Experience Conference was held at the Gold Hall of the Shanghai World Expo Center. In this conference, Haier U+ smart life platform released U+ smart life 2.0 strategy, with U+ smart living brain, Haier home APP2.0 and netizen ecological scene business model to take the lead in the layout of the Internet of Things.

Haier U+ smart life platform will create U+ brain with artificial intelligence, and create a “win-win and win-win ecosystem” with scene business model. Haier Youjia APP2.0 provides customized personalized smart life for users and builds the most trusted ecological platform for users. , to be the leader in the Internet of Things era.

While traditional enterprises are still exploring the process of transformation, Haier U+ smart living platform and interconnected factories have used our own practice to show us a model that can be used for reference. Under the "Made in China 2025" strategy, it has become a leader in national supply-side reforms.

The Internet of Things is about to be broken, users want real intelligence

Today, the Internet of Things has become the direction in which all companies are struggling to develop. The asymmetry in the rapid development of the Internet of Things is market improvement and consumer experience. The Internet of Things industry faces an extremely difficult predicament. That is, under the circumstance that the layout of smart terminals is basically sound, devices between different products cannot be interconnected.

Taking products on the market as an example, each product has its own standard and content service system, and Internet terminal equipment of different brands cannot be compatible. When a user purchases multiple products, multiple APPs need to be controlled at the same time. The fragmentation of the scene and the complexity of operations have become a big problem for poor user experience. How to break through this predicament has become the key to the current industry development.

Breakthrough hinder Haier U+'s three major layouts to lead

The core concept of user needs has always been the driving force for U+ smart life platform innovation. The U+ Smart Life 2.0 strategy announced this time and three forward-looking layouts lead the innovation of the Internet of Things.

Haier U+ smart life platform is an open and transparent platform. With its open interface protocol, it can not only allow any category of home appliances and different services to access the system, but also realize interoperability in the system. Based on the Haier U+ smart living platform, relying on the Internet factory, U+APP2.0 system provides users and stakeholders with a new experience of interconnection.

The interconnection factory has developed, followed by users, directly supporting users to participate in manufacturing interactions. The newly upgraded Haier Home Appliance App2.0 provides users with a full-process visualization experience of home appliance customization, production, distribution, and installation, and gathers global manufacturing resources to seamlessly aggregate user requirements and manufacturing resources to achieve intelligent manufacturing. Mass customization. The world’s first “open and transparent” ecological system has effectively solved the “self-governance” issue in the development of the Internet of Things and took the lead in getting the key to breaking the game.

In the aspect of improving the user experience, it is strategically collaborating with Microsoft and devoting U+ smart living brains on the basis of cooperation. The U+ brain is the core of Haier's U+ intelligent living platform. It adopts natural interaction technologies such as speech recognition and image recognition. It can be “like to listen, see, speak, think, and have emotions” as one can understand your requirements. , Helping you to control your home appliances; more importantly, it can sense the user's lifestyle and behavioral preferences, make decisions autonomously, and proactively provide services.

When the industry still stays at the initial stage of networking with mobile phones to control home appliances, thanks to the support of artificial intelligence and big data platforms, Haier U+ smart living platform utilizes the “brain” to lead smart home into a new type of Internet of Things. era.

At the press conference, Haier U+ Smart Life Platform upgraded the seven major ecosystems and launched an innovative business model for ecological scenes. Take Haier Xin kitchen eco-sphere as an example, as a network device with innovative functions, a breakthrough set of five kitchen scenes of purchase, storage, cooking, entertainment and interaction. At present, we have integrated a number of ecological chain systems including Gujing Distillery, Snowflake, Jiaduobao, Handan FM, Xingyi, Luolai Hometextile, Xinhe, Xianshang Fresh, COFCO, Life, Jinlongyu, and Uniform. Thirty cross-border resource brands have jointly provided consumers with a new experience of healthy life.

It is precisely from the actual needs of users, to open up information for consumers to close the loop, Haier U + smart life platform successfully explored a new model of ecological scene to the scene of business landing, leading the Internet of Things after the construction of a sustainable ecological circle has a substantive Leap. While the industry is still thinking about the profit model, Haier has given a successful model.

Mr. Ding Jian, Managing Director of Jinshajiang Venture Capital, stated that Haier U+ Smart Life 2.0 strategy not only broke the bottleneck of the Internet of Things industry, but also achieved breakthrough development in the field of smart home through the application of artificial intelligence. While the industry is still exploring, the Haier U+ smart life platform has demonstrated its strength in the Internet of Things with achievements. This undoubtedly established Haier's industry leading position.

Piloting IoT development sincerely forever

Analyst McKinsey, an internationally renowned company, predicts that by 2025, the Internet of Things is expected to achieve an average annual economic efficiency of 3.9 to 11.1 trillion US dollars. Faced with such a large market, for the entire industry, only the user needs as the center, integration and unification of industry resources, can truly become the main force to lead the development of the times.

Haier U+ smart life platform has already taken the lead in the industry from the earliest connection control to interconnected perception and now to the interactive thinking. Under the guidance of the Haier Group's strategic layout, the U+ smart living platform is bound to become more and more open, and it has become an ecological platform for various stakeholders to achieve mutual benefits and create a win-win situation.

For Haier U+ smart living platform, all innovations are aimed at foreseeing and meeting the diverse needs of different individuals, providing innovative and responsible solutions for smart homes. This is the persistence of “Sincerity” by Haier’s U+ smart life platform, and it will also be a permanent and persistent commitment to future development.