LeTV announced that the hardware was free and provoked thousands of waves.
“First of all, I admired LeTV very much and constantly innovated in the marketing model, congratulated LeTV, and admired Levision for having the courage to continuously explore and innovate.†On the morning of April 14, Liu Zhizhi, Vice President of Skyworth Group stated in an interview with reporters in Beijing. .
However, Liu Yuzhi made a turn for the next round, arguing LeTV hardware as a promotion method: “Last year, LeTV last year bought a hardware payment fee. This year it was a TV show fee. I think this is a new promotion method. Too much new stuff."
Immediately afterwards, Liu Zhizhi raised another question: “Is this the best way for users? We need to ask a question mark. If I want to buy a 65-inch TV, I’ll have to pay a few years' membership fee. At least 6,7, In 8 years, if the price is higher, it may take 10 years.You have to tie the consumer for 10 years, 10 years of your charisma does not exist, 8 years, 6 years, 10 years, your content can also Is it competitive? If I were a consumer, I would call a question mark.†Liu Yuzhi said that everyone has the barber shop to buy membership card barber discounting experience, but we will not recharge too much and worry about the barber shop closing day.
Skyworth released the new OLED TV in Beijing on the same day. Liu Lizhi originally planned to wear a white shirt to speak on stage, but he still put on a suit before he took office.
"We are classified as hardware companies and hardware companies should wear suits. Then I still put on suits." Liu Yizhi said on stage that Skyworth is a firm technical school. The basis for the survival and development of the TV industry is hardware, hardware and The development of technology and products has only progressed in this industry. In this regard, Skyworth, Huawei, and Hisense all stand in the same position. Huawei's CEO-level executives have said that business model innovation is low-level innovation, and technological innovation is high-level innovation.
Liu Yu-chi said that the model is so good that the end-users have the final say. The eyes of ordinary people are brilliant.
However, at present, people are still interested in LeSports' free hardware model and are willing to pay for it. As of noon on April 14, LeTV’s official data was 13 hours, and LeTV’s total ecological sales had broken 1.58 billion yuan.
Peng Jin, general manager of Skyworth China's marketing headquarters, said that the launch of the so-called free TV service provider is the carrier to buy phone bills to send mobile phone models, but in recent years this model of operators is less and less, mainly because consumers are more Quality, more personalized products. What Skyworth wants to do is a good product with the craftsman spirit.
On April 12, Liu Hongxin, president of Hisense Group, also stated at Hisense's next-generation ULED ultra-thin TV conference that, as the essence of a car is “power†and the nature of food is “nutritionâ€, the competition in the global TV market is still focused. "Quality".
The millet TV, which was classified as the Internet camp like LeTV, was not satisfied with the LeTV free mode.
Wang Chuan, the person in charge of Xiaomi TV, told the media that LeTV will use the hardware to guillotinize the membership fee for free. Among them, LeTV’s membership is 490 yuan a year, and sports membership is 590 yuan a year, which adds 1080 yuan. Secondly, although this event is called Free Day, it is actually clear inventory. A large number of new products have not participated, and most of them are inventory products. At the same time, users are bundled with long membership fees while ignoring the product life cycle.
Wang Chuan also pointed out that LeTV packaged the profit of listed companies through the loss of hardware subsidiaries. Wang Chuan said that LeTV will be included in the subsidiary's hardware losses, and member charges will be included in listed companies, making the status quo of listed company earnings.
Finally, Wang Chuan stated that at present, LeTV has become a "national common enemy". The company competes with Tencent, iQIYI, and Youku potatoes in terms of content; on hardware, it is an enemy of Xiaomi TV.
However, technical disputes and patterns of competition have always been accompanied by color TV industry.
Just as Skyworth is energetically promoting OLED TVs, and firmly believes that this is the future direction of the industry, there are also other factions that do not think so, and are still doing other technical solutions. But as the plasma and LCD TV competitions finally made, the market made a choice.
Liu Buchen, an expert in home appliances, said that whenever the model is used, the manufacturer must save money from the user's pocket, only to save money from the left pocket or to save money from the right pocket. "But LeTV has a terrible head for this hardware-free model. Hardware companies need enough profits to support continuous innovation. If everyone is free, then what about innovation?!"
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