LED backlight technology has become a new economic growth point for major display manufacturers by virtue of its ambiguity and clearing, and can greatly enhance the color performance of its display. It has injected fresh vitality into the depressed market in 2009. From the development of new products of this year's monitors, LG launched the first LED product W86 series in July this year, which opened a good start for the LED display market. Then Samsung introduced the first new LED products. BenQ and Philips also launched new LED technology products. . LED is no longer a patent for notebooks and TVs. As the current status of LED layout for LG displays led by LED backlights, can LED backlight displays be the responsibility of market revival?
LG layout LED market product promotion is getting better
Following the battle for panels and digital chips, LED technology means the advent of the new era of LCD display competition. LG first gained insight into the market. In July 2008, it took the lead in launching the flagship new LED W86 series. However, as a high-end image product, the focus of LED-backlit white backlight products is no longer on sale, and it is important to establish a high-end image for the terminal. Get up and consumers' awareness of LEDs. Due to cost pressure, the LED market is highly positioned. Among them, the large-scale listing of RGB LED backlight products in the short term is not realistic. The WLED (white LED) backlight technology, which has relatively low price and obvious advantages in screen thickness control and power consumption saving, has become the mainstream application for driving the LCD market consumption innovation and the rapid development of the industry in recent years. LG consumer-grade display W86 series adopts white LED backlight design, LG professional drawing display W2420R adopts RGB three-color LED backlight, covering high-end consumers and professional crowds, from the design to the performance equipment reflects the differentiated appeal.
LG display leads the future of LED backlight technology
From the perspective of marketing, market segmentation, target market selection, and positioning are the three elements of product promotion. LG's new LED products have completed the previous precise positioning in the above three points. Take the consumer-grade display W86 as an example. The use of white LED backlights brings a new life to the LG W86 series of displays. The thickness of LG W2286L and W2486 is controlled to a very small range of 18.5mm, which is 1/3 of the general product. Lightweight body, in line with the current home design direction. Secondly, the slimmer body also gives the W86 more space for free design. The design of the bracket is unique. It is like a tall wine glass with a red wine, which is like a drop of crumbling dark red wine, bringing consumers a luxurious and romantic feeling. The luxurious and novel design is the LG W86 series that stands out in the LED homogenization competition. The display has become more than just the terminal display work, it has become the decoration of fashion home, which determines that the main consumer groups of W86 focus on the taste of life, the display as a modern business environment, or the important home products of the home, and has a higher Business groups with spending power, high-end home users. Accurate positioning is the key to W86 promotion.
LG display leads the future of LED backlight technology
Accurate market positioning has pointed out the direction for W86 terminal promotion. Further in the communication strategy, W86 successfully pushed to the terminal and opened the way. Pre-emptive, step-by-step communication rhythm, gradually build consumer awareness of the W86 core appeal point, light and elegant design, legend of light and shadow, green luxury home experience, complete the establishment of awareness, to core interests Point enhancement. Borrowing emotional symbols, weddings, and romantic elements add value to the product. When other LED brands focus on energy saving and consumption reduction, the application of Huizhi eye protection technology makes W2286L and W2486L become the double green benchmark in the industry. From the excellent performance equipment to the aesthetic design of the exterior, the new LED W86 series has become the representative of high-end luxuryism in the hearts of consumers.
Light up the future LED burst growth soon
LG's promotion of W86 has set a high-end brand image for LED. Samsung's first LED new product X2370L also responded to the LED high-end market positioning. And BenQ, Philips and other brands launched white backlight LED products below 1,000 yuan, breaking the LED brand image of high-end brand. For a time, the LED market was booming. With the popularity of LED backlight technology, BenQ and Dell have announced that they will release new LED products in 2010. The future development of LED is bound to become popular, and is no longer limited to high-end consumer groups. What changes will LG have for the market layout of LEDs next year? Products equipped with LED technology will remain high in price, can only let ordinary consumers wait and see?
LG display leads the future of LED backlight technology
The high cost of LEDs is due to the price of upstream LED backlight modules. According to different display quality requirements, a liquid crystal display requires dozens of LEDs as backlights, and the cost is relatively high by nearly a dozen dollars compared with the cost of adopting CCFL. Since most of the cost of the display comes from the liquid crystal panel, the display manufacturers are also actively developing lower cost. The side LED backlight module is currently used in the LG W2286L, W2486L and Samsung X2370L. In addition to lower costs, LED new product development involves the redesign of the mold. LG has always been known for its beautiful and stylish appearance. In 2009, the Wisdom Eye Series monitors are designed with the classic Hawkeye power switch design, and the streamlined body design has a profound impact on consumers. It is understood that LG's mainstream products in 2009 will use LED white backlight technology, the new product design uses infinite design, to meet the trend of fashion home, improve visual impact. In the era of LED popularization, it is also unique in the homogenization competition.
LG display leads the future of LED backlight technology
LG will improve the ease of use of mainstream LED products. Compared with the high-end image of the previous W86, the company will take the route of the people, expand the LED market, pay attention to the display cost performance and healthy entertainment applications, and the DIY crowd will become the target consumer group. According to the recently released LED shipment report from Displaysearch, a professional market research organization, LEDs that will be used in backlight modules for display products will explode in the next few years, and 34 billion LEDs will be used for liquid crystal display. Product backlighting. The LED of the backlight module of the display product is formed in a scale, which is conducive to the extension of the industrial chain and complement each other, which is conducive to the cost reduction, further stimulating the popularization of the terminal LED display terminal market and forming a virtuous circle. The scale of LED upstream industry chain, LED cost control, the promotion of display manufacturers represented by LG, and the establishment of consumer awareness of LED products have all become the indications brought by the LED era.
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