March 30th news: At the end of last year, LeTV.com and TCL Multimedia announced that LeTV, a subsidiary of LeTV.com, had a new investment of 2.267 billion Hong Kong dollars (approximately 1.875 billion renminbi) to subscribe TCL at a price of HK$6.5 per share. With 439 million shares of multimedia new shares, through capital marriage, the two sides will form multi-dimensional deep strategic cooperation in strategic resources and business models. Today, LeTV and TCL not only announced detailed cooperation details, but LeTV also released new products such as the X65, X55 Curved Curved Surface TV and Walk-Ahead that support HDR technology.
At the conference, LeTV and TCL first announced in-depth cooperation in global broadcast, ecological chain capacity sharing, and joint advertising operations. In 2016, TCL will provide LeTV with 1.2 million super TVs and 500,000 panels. TCL companies including TCL Multimedia, Huaxing Optoelectronics, and global broadcasts will benefit from each other; TCL’s strategic investment will be broadcast globally on the “synchronous cinema†line. It will also enter the LeTV Super TV desktop for the first time, providing more high-quality video resources for TCL multimedia TV products and creating a more complete “product + serviceâ€. At the same time, the two sides also further strengthened their joint advertising operation capabilities, of which switch advertising is expected to bring in over 50 million yuan in revenue for TCL in 2016.
According to reports, LeTV has specifically created a synchronous cinema desktop. After being equipped with a global broadcast “synchronous cinemaâ€, users will be able to watch the cinema-level content synchronously at home at a favorable price. At present, the "synchronized theater line" has already launched 21 popular movies such as "Lovers under the Lighthouse," "City of the City," and "Finding You in the Heart." In 2016, LeTV will also provide more than 50 hot film landing synchronous cinemas, and fully complement the overseas copyright, so that overseas Chinese can also see the domestic cinema lineup.
In terms of anti-piracy, LeTV will use four measures to protect: 1. Legal warnings, before the UI interface or content viewing, explicitly remind users to prohibit piracy; 2. Watermark traceability, every fifteen minutes in the movie screen during movie playback Up and down, left and right corners, the user's hardware information, each emerged for 20 seconds; 3, the terminal authorization, in the hardware layer integrated home digital movie management platform KDM, from the bottom of the hardware content encryption protection, only authorized legal The terminal device can decrypt and play; 4, time authorization, all playback will verify the validity of the key in real time, if it is valid, it will play normally; if it is invalid, it will pop up prompt; besides, each key can only support the complete playing of the movie once, or the total playing time. Not more than 1.5 times the length of the film.
LeTV will provide two privilege to the super film and television members: First, to watch LeTV's exclusive copyrighted movies and LeTV's self-produced movies at the synchronous cinema is completely free of charge; Second, the exclusive hotline tickets for the physical cinema under the cinema line enjoy member-only fare concessions. During the probationary period of the Synchronous Cinema, the super film and television members have the privilege of returning the full amount of the purchased ticket to the super movie membership fee for the movie on the physical cinema.
LeTV X65, X55 Curved curved TV
In addition, at the conference, LeTV also released the fourth-generation super TV X65, X55 Curved curved TV. New products support HDR10 technology, equipped with a new EUI 5.8 version system, priced at 7,999 yuan and 4,999 yuan, respectively, officially opened on May 17th.
In addition to the new clouded base, the X65 and X55 Curved Surface TVs also feature the latest Mstar6A938 processor in hardware. The Mstar6A938 is a quad-core 1.7GHz 64-bit processor that uses the latest 2-core Cortex-A72 CPU and 2-core A53 CPU architecture. On the GPU side, the Mstar6A938 is equipped with the highest-end Mali T820, with a triangle fill rate of 400Mtri/s, a pixel fill rate of 2.6Gpix/s, and OpenGL ES3.1/Open GL VG1.1/DirectX 11.1.
In addition, both new products have adopted Samsung's curved surface true 4K panel. The panel is specially developed for curved surfaces. By adopting the COA (Color Filter On Array) technology, the physical and image quality changes caused by the screen bending can be effectively solved, and the problem of “cross-coloring†caused by the glass bending can be avoided. The two new models also feature side-entry ELED backlighting and boast 4000R's golden curvature, 178° wide viewing angle, and 4000:1 contrast ratio. And this screen also has WCG high color gamut technology, NTSC more than 86%, support 10bit color depth, so that there is a smooth transition between 1 billion colors, more natural colors, more colorful expression.
What's more worth mentioning is that the two new products also support 4K-class HDR 10 format, which effectively enhances the contrast of the screen, allowing users to see the details of the dark details and highlights at the same time. The color of the TV screen is more vivid and pure.
LeTV said that the launch of the Super TV X65 and X55 Curved curved TVs supporting the HDR10 technology will sell for 7,999 yuan and 4,999 yuan respectively, and will be officially launched at Leshi Mall on May 17th.
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