Recently, LeTV has experienced a storm. "New music" on the 18th ushered in the new director after the new chairman Sun Hongbin after the first level of management behind closed doors, this closed-door conference in addition to clear the future of LeTV's business focus, but also LeTV, LeTV video and other core business Made strategic and positioning adjustments.
At the closed-door meeting, the new core team of LeTV.com has appeared. Le Jun, who took over as CEO of LeTV.com for only two months, pointed out that LeTV in the future will be a company that focuses on home-based internet entertainment, rather than buying copyright that everyone is familiar with in the past. Selling advertising LeTV. "New LeTV" will also establish solidarity as a new company culture.
At the company's meeting, the "OpenEco" open strategy focused on the big screen ecology was clearly defined. At present, LeTV's large-screen ecological open system has already introduced service providers such as CIBN and Hua Digital TV. According to data from the LeTron Intelligent Terminal Research Institute, 89% of CIBN content in Super TV is imported from non-APP small C desktops and other desktop portals.
It is reported that LeTV's new strategy is to shift from extensive hunting to in-depth focus. The once-loving seven-eco-environment blossomed, like octopus, with tentacles reaching in all directions. Liang Jun explained that today's new music is like a dumbbell, one is a television business, the other is a film industry, self-made content, and LeTV video is a stick in the middle of a dumbbell. The adhesive is used to bind the film industry and television business. Then do business, so that "dumbbell" is a truly valuable business.
As for the adjustment of LeTV, the company stated that LeTV will, on the one hand, strengthen the self-control ability with Huaer Television and continue to shoot its own movies and TV series; on the other hand, it will also customize movies suitable for family screen users for the Super TV business. TV dramas help listed companies solve the need for unique content and drive membership payments. The company stated that LeTV has no longer defined itself as a mere film and television company, but instead upgraded it to an IP operating company with video content as the main medium.
In addition, the LeTV video will also break away from the bloody battle of the mobile terminal, and it will shift to a large screen. The company explained that currently LeTV has a stable user base on the TV, which can create hundreds of millions of dollars of revenue each year for the company.
Therefore, at a time when the copyright price is high, LeTV video no longer has to be trapped on the mobile side, but can instead focus on the big screen market.
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