TCL C2 wins award from European Audio and Video Association Awards

TCL C2 recently won the EISA 2017-2018 Best Buy TV Award in Europe. This award is recognized as Europe's most authoritative audio and video consumer electronics product selection. TCL is the first Chinese TV brand to receive this award, which means that TCL is one of the representatives of Chinese manufacturing and its product quality has been recognized most directly by the European mainstream evaluation system.


(TCL C2 Europe Model C7006)

"In the mid to high-end price range, the TCL C70 combines a 55-inch ultra-high-definition screen, wide color gamut and HDR technology, and will accompany users through every day of television. TCL's 4K conversion technology ensures ultra-high definition television. The screen can also show clearer details in the case of low-resolution video sources (such as traditional broadcast signals, DVDs, Blu-ray, etc.), while the real restoration of HDR video perception and support for the HLG HDR technical standard means that this product is more Focus on the future." - EISA jury


EISA, the European Imaging and Sound Association, was established in 1982 and is headquartered in Geneva, Switzerland. The members of the association include 50 experts, editor-in-chiefs and excellent technical personnel from 50 heavyweight magazines in the audio, mobile, video, and photography fields in 20 European countries. The association annually selects audio-visual consumer electronic products most favored by European consumers and awards the Best Product of the Year Award (EISA AWARDS: European Audio Video Award). It is the highest honor award in the European audio-visual industry. Because EISA's members have extensive influence in the industry, the annual EISA Awards are highly regarded by the industry and herald the latest trends in the industry. Prior to this, in many Chinese independent brands, Huawei, which is also one of the representatives of the manufacturing of big countries, won the annual award with its P-series smart mobile devices. It is precisely because of the high-end, quality leap of TCL and Huawei's innovative and innovative companies that low-end, low-quality is not synonymous with Chinese manufacturing.

TCL C2 was able to win this prestigious award. It is precisely because of the continuous development of China's consumer upgrading trend that TCL has continuously explored the core of the consumer through the continuous promotion of the “Double+” strategy and the integration of vertical integration into the entire industrial chain. The appeal has been welcomed and recognized by consumers worldwide for its many high-quality products and services. In 2016, TCL achieved over 20 million global color TV shipments, successfully ranking among the top three in the world and No. 1 in China. According to the latest data released by IHS, in the first quarter of 2017, TCL TV shipments reached 950,000 units in North America, which accounted for 13% of the total, and it has been the fastest growing brand in the US market for three consecutive years. This direct recognition of the European mainstream evaluation system fully demonstrates TCL’s global leadership in intelligence. As one of the image representatives of the big country brands, TCL has always been committed to the user experience as the center, pursuing the ultimate and excellence of "ingenious spirit", and strive to enhance the value of independent brands and influence in the global market to highlight China's strength.

Looking at China's color TV consumer market in the first half of the year, with the improvement of people’s quality of life, the demand for color TV products has not only shifted from the pursuit of “high cost-effectiveness” to the pursuit of “high quality” and “big screen” trends, but also to the differentiation of products. Great demand changes.


The TCL C2 Theatre TV, as a lifestyle and taste option, is equipped with a high-end audio system tuned by professionals, the Harman Kardon sound system, which realizes full-range precision performance and rich sound through the expansion of four independent super power amplifiers. Layered. At the same time using rare earth permanent magnet material and silk membrane dome as the speaker material, and with DTS high-end audio solution can truly restore the sound quality and sound effects of the movie, non-destructive restore cinema top-level sound effects, from width and depth to create more The spatial surround sound environment expands the sound field, intelligently enhances the clarity of dialogue and more. Making television a home theater is precisely why it is called "theatrical TV."

In addition, C2 has created theater-quality images with Dolby's all-organic HDR technology, sophisticated color gamut control technology, hybrid dimming technology, and all aspects of MEMC motion enhancement technology, combined with TV+ OS 3.0's rich features to users. Provide an ultimate living room big screen entertainment experience.

It is reported that with the excellent sound quality and picture quality performance of TCL C2 Theatre TV, this time successfully won the European Audio and Video Association Award, not only opened a new pattern of global TV brand in the high-tech stage game for TCL, but also preempted to become TCL to seize the global high-end market. The killer will help lock in the future of the TV market competition.

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