Evolution of "Species" in Family Speakers
In recent decades, the speaker's product form has been changing. From the control mode, early home use traditional speakers because of different power, only divided into active speakers and passive speakers, active speakers that plug into the power and audio lines, passive or power supply does not require strong, only weak audio Line can play. In the era of PC and mobile Internet era, Bluetooth began to gain popularity. Bluetooth, as a wireless audio transmission method, gave rise to the birth of the Bluetooth speaker category, and its convenience was very popular. In the IoT era, the Internet of Things is in full swing, and the cloud resource streaming music library continues to expand. Through the high-speed network, we can directly obtain lossless sound sources from the cloud to form a mature Solution. Wi-Fi speaker products are overwhelming, combined with the AI's popularity and integration in the past two years, Wi -Fi speakers evolved into smart speakers again.
It can be simply said that CD made many HiFi speakers, desktop speakers in the computer era, Bluetooth speakers in the Bluetooth era, Wi-Fi speakers in the era of mobile cloud era, AI mobile IoT era evolved into Wi-Fi intelligent voice speakers "new species ". A single speaker is called "speaker", but speakers that can be networked should be called "sound" systems. With the new species of Wi-Fi speakers, naturally derived Sonos mode smart sound system.
Wireless Speaker PK: Bluetooth Speaker VS Wi-Fi Speaker
In general, the application scenario of Wi-Fi technology is indoor, and the practical advantages of Wi-Fi speakers are also indoors. As a cloud-based smart-level product, the Wi-Fi speaker completely exceeds the original Bluetooth wireless limit in wireless decoding, transmission rate, and range, and is gradually occupying the market.
Currently Bluetooth technology is difficult to match with Wi-Fi speaker tone decoding and wireless transmission rates. Because Bluetooth needs to be compressed in the audio transmission process, it can not meet the CD-level lossless transmission requirements, too low a rate will undoubtedly become a bottleneck to limit the sound quality. For Wi-Fi, the difference between the actual transmission speed and the theoretical value is not large enough to fully meet the high bit rate and even the lossless transmission of DSD audio. Distance coverage is another serious flaw in Bluetooth. The Wi-Fi network breaks through the distance barrier and can easily cover the whole house. Bluetooth is too short to penetrate. At the same time, Wi-Fi speakers can set up multiple channels while Bluetooth is only one-on-one.
The lack of flexibility in Bluetooth interaction, slightly tasteless, it can be said that the Bluetooth speaker interaction has been isolated from the era of the IOT. Although the Bluetooth speaker can take over all the sounds from the mobile phone music, such as driving, the Bluetooth headset captures all mobile audio through the underlying protocol, and the experience is very good. However, when it is applied to a Bluetooth speaker, any sounds such as cell phone calls, text messages, notification bars, and games are transmitted through the speaker, and once the Bluetooth connection is disconnected, the music is lost. The mood of music appreciation in the United States and the United States is disrupted, and its bad audio experience is self-evident.
For the core elements of the Wi-Fi speaker, it is not enough to provide only a harmless and high-quality sound source. Music is a must, and the sound quality is the soul. The design of the speaker depends on the body to produce a better sound. HiFi-class Wi-Fi speakers can satisfy people with fever sound and vinyl CDs. There are more and more lossless audio sources in the network, and the quality of the speakers naturally needs to be matched with high-definition, high-quality audio sources. With the development of video in the 4K and 8K directions, high-definition audio is bound to become the next blue ocean.
Wi-Fi speaker past and present
StrategyAnalytics recently published research report "Global Wi-Fi Speaker Forecast 2014-2022", in 2016 the Wi-Fi speaker market accounted for 42% of the total speaker market, will grow to 90% in 2022, giants into the Bureau of the outbreak of Wi-Fi speakers The first year was locked in 2015.
Sonos is the originator of Wi-Fi audio and has long been synonymous with Wi-Fi speakers. In 2002, when Sonos was founded, it established a system-level wireless audio direction. In 2005, the first-generation products were released to surprise the world. It should be noted that the iPhone was only introduced in 2007. At that time, smartphones were not yet popular. In the past two years, Google and Amazon's speaker hardware are based on Wi-Fi, and the overall product positioning is relatively high. It can be seen that Sonos's thinking is ahead of Google and Amazon. At present, Sonos has been riding on system-level Wi-Fi audio applications and has achieved economies of scale.
At present, the brand of Wi-Fi wireless speakers can be described as exquisite, and Sonos has always dominated the mid-to-high-end market in the world. Sonos hit half the country by Wi-Fi sound. The number of terminals is very large. Sonos has formed the absolute right to speak in the field through mass terminals and music services.
Sonos's Past and Present and Smart Roles
Sonos pioneered the concept of a multi-room sound system. The so-called multiple rooms are in different rooms. The background music on the desk is played, the children's room is filled with nursery rhymes, the toilet is placed in jazz, and the restaurant is placed in classical music. Sonos has always made the family environment and multi-room music a soul, from multi-room systems to multi-room interactive entrances, from Wi-Fi to AI, has always adhered to the concept of "system first, content first", making home full of music, powerful Electro-acoustic technology, high-fidelity wireless transmission capabilities, and high-quality music services have always been the foundation for Sonos to win a global reputation.
In smart home applications, listening to music is one of the most important application scenarios of smart life. In the division of domestic smart home system, the "background music" is one of the standard subsystems all the year round, and it is difficult to be a family interaction portal because of the need for heavy wiring and lack of Internet genes and other factors. After wiring-free and interconnected gene-shaping Wi-Fi smart sounders landed, they first implemented a single smart home voice interaction portal. With the Sonos networking layout in each room, the system-level smart home voice portal solution is in vain. Health, through the space-free voice interface, so that content, control and interaction more three-dimensional.
Sonos Smart Gene
In Sonos's DNA, there was actually an element of intelligence at the earliest, and Sonos's intelligence was based on the experience of family music and continued the Sonos intelligent gene. For example, the Trueplay function, the performance of the speaker is subject to factors such as the size of the space, noise, orientation and surrounding obstacles. The high-end speaker will be equipped with a special microphone to test colleges, and Sonos will do this in the APP algorithm, open the Trueplay function. Feel the room environment like a bat and automatically tune to the best sound performance. In addition, the current SonosOne intelligent voice speaker can be compatible with artificial intelligence voice commands of multiple voice platforms. Through one SonosOne, all other Sonos products of the user can be compatible and upgraded, and the zero-cost can be upgraded to an intelligent voice system.
Sonos's philosophy will be combined with smart homes in the future, from Wi-Fi speakers to multi-room sound systems to multi-room AI music systems, or from multi-room music to multi-room system control to multi-room smart controls. Sonos has a unique advantage over all other Wi-Fi smart speakers in the market.
The ultimate experience of Wi-Fi speakers
Good sound and practical Wi-Fi sound is rare, sound quality is good and practical, but also smart Wi-Fi sound is rare. The so-called ultimate experience is a true sense of release. First of all, it does not bother to search for the sound source. It lingers in the sea of ​​millions of songs, followed by control, and finally drips in the sound quality. This is for Sonos. Experience the greatest feeling.
Based on the Wi-Fi experience, because the bandwidth is large and the operation is not delayed, lossless files can be played smoothly. In addition, Wi-Fi audio has a commonality that cannot be separated from the support of APPs, including third-party APPs or their own APPs. Because of the convenience of APPs, the time for music acquisition is the fastest and the cost for user education is zero. Mobile phone calls, text messages, and notifications will not affect the music experience. Even if the Wi-Fi is disconnected, the APP is logged out, and the mobile phone is away from home, Sonos can also continue playing the cache and local tracks to avoid dropping calls. Even if the call is received, it will not happen. Delayed music playback.
China has become the world's largest streaming media market. There are more than 300 million monthly live streaming media users. The objects that we manage music have gradually changed from previous records and files to songs and hearts. Sonos connects more than 80 audio streaming service providers worldwide, customizing music content, and broadcasting stations with 100,000 channels to listen to radio broadcasts and live broadcasts from all corners of the world. . In China alone, 15 media music platforms have been integrated, covering almost all domestic audio books.
In addition, Sonos will access more and more music services to attract more users to form a virtuous circle. At present, the domestic young family environment is relatively boring. Children and couples play mobile phones, lack common language, and lack family interaction. The multi-room sound system built by Sonos can easily solve this pain point, and multiple Sonos speakers can be connected into groups. , while playing the same or different music. Compared to a single-to-single Bluetooth speaker, the phone does not have any effect on the music that Sonos is playing when it shuts down, goes offline, makes phone calls, and plays games.
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