Eight years ago in the Beijing Olympics, gymnastic prince Li Ning "Flying" ignited the Olympic flame, stunning the world. Eight years later, the Olympic flame will be rekindled in Brazil. The wonderful performances of the Chinese gymnastics champion will also be staged. As an official partner of the Chinese gymnastics team, Sea Credit is equally impressive in the global color TV market with the Chinese gymnastics gold medalist.
Hisense's "Li Xiaopeng jumps"
Li Xiaopeng is the most famous leading figure in Chinese gymnastics after Li Ning. With his name "Li Xiaopeng jumps", he enjoys a reputation in the gymnastics world and even in the entire sports world. There are still many technical moves like "Li Xiaopeng jumps." The number of physical movements named by the International Gymnastics Federation after Chinese athletes has reached 35.
One minute on stage, ten years off the stage. The reason why "Li Xiaopeng jumps" can be born is that the hard training of athletes behind them is an unremitting pursuit of innovation. It is precisely because there is a large number of “little jumps in Li Xiaopeng†that the Chinese gymnastics team can become the team that won the single most gold medal for the Chinese Olympic delegation in history.
Practice gymnastics, so do the same color TV industry. Hisense's long-term investment and continuous innovation in the core technologies of color TVs has given birth to a large number of Hisense's own "Li Xiaopeng jumps." For example, Hisense has independently developed ultra-high-quality display technology, ULED, and has already obtained more than 200 patented technologies. In the next generation of television technology, laser television, Hisense's latest third-generation products have also applied 217 patented technologies.
Hisense's third-generation ULED dynamic backlight control technology TV, equipped with Hisense's independently developed quality enhancement processing chip, with partition dynamic backlight control, image area contrast enhancement, high color gamut and three-dimensional color reproduction, MEMC motion compensation, 4K super resolution processing , And supports full HDR decoding processing and display. Product technology competition, Hisense's ULED TV can be said to beat the same level of players.
In terms of laser television, Hisense has launched the world’s first 4K laser television, bringing laser television to the 4K era. Not only that, Hisense Laser TV's laser optical engine can be 100% independent R&D and design, from R&D, design, to complete production and manufacturing of its own operations, and more than 70% of manufacturing costs are in their hands.
ULED, laser television is Hisense's own "Li Xiaopeng jump." Under the traction of a large number of innovative technologies, Hisense has naturally become a gold medal player in the color TV industry. For the 13th consecutive year, the sales volume of color TVs in China was the highest. The outstanding performance among the top three global players was the best return for Hisense.
More than hardware innovation
The beauty of gymnastics lies in its combination of sports and art, combining athleticism with beauty, allowing the audience to experience unique artistic connotations while enjoying various visual feasts.
Gymnastics are more than visual enjoyment. Good TV should not stop at the audiovisual experience in hardware. In terms of hardware, Hisense's layout in software content is very powerful.
Hisense has opened strategic cooperation with iqiyi, Huadian, CNTV, Tencent Video, Youpeng Pollock and many other content parties. The internet on demand platform is pleasing to the eye, covering 99% of mainstream movie and TV drama resources, and more importantly, free of charge. Video resources accounted for 92%, 1080P HD video accounted for more than 90%.
Not only does the amount of content exceed the industry average, but Hisense also has large-scale actions in terms of content quality. For example, only in the first half of this year, Hisense introduced a large number of high-quality IPs, and the descendants of the explosion of the drama and the euphoria of the sun were all broadcast on the Hisense platform.
Good hardware and high-quality content can create the best user experience, and it can truly capture users. At present, the number of Internet TV users of Hisense has consistently ranked first in China, reaching 1.94 million; the daily activity of users has increased from 25.1% in December 2012 to 44.8% in June of this year. This year, it is expected to achieve 27 million cumulative users and 9.5 million daily active users.
A vast global future
Sports has no borders. Gymnasts athletes compete in the Olympic Stadium and show not only individuals but also the country. The Chinese color TV brands that have already gone out represent not only the Chinese color TV industry, but also the image of the entire China.
When LCD TVs fell into the bottleneck of innovation and competed against the Red Sea, Hisense introduced its own display technology, ULED, which quickly gained market advantage through technological differentiation and successfully entered the international market.
In the first half of this year, Hisense focused on the MU9800, MU9600, MU8600, and MU7000 series of ULED super-quality TVs. By applying 8K display technology, fully-upgraded dynamic backlight technology, and independently developed Hi-view Pro quality chips, they will The picture quality of LCD TVs has been elevated to a new level, and it has surpassed the OLEDs dominated by Korean brands in the overall display effect. These innovative products appear simultaneously in the global market.
In the aspect of global marketing, Hisense’s sponsorship of the “European Cup†football match, which has just passed, is a pioneering initiative in the international marketing of Chinese home appliance brands. As the first Chinese sponsor of the European Cup for 56 years, Hisense has greatly enhanced its international reputation and influence through the European Cup.
According to a sample survey of 11 countries in the world by Ipsos, one of the three major market research and research groups in the world before the match (June 9th) and after the match (July 10th), the popularity of Hisense is raised by 1 percentage point in China ( From 80% to 81%), the visibility of the 11 surveyed countries except China is increased by 6 percentage points (from 31% to 37%), and the five European countries (UK, Germany, France, Italy, and Spain) recognize Hisense. Knowledge doubles directly. The recognition of Hisense TV’s leading position in the Chinese market has increased by 14% (20% to 34%).
Huge exposure and brand awareness boost directly stimulated product sales. In the domestic market, Zhongyikang's monthly report in June showed that the market share of Hisense's sales was 18.74%, a year-on-year increase of 1.87 percentage points. In the European market, Hisense TV sales increased 56% year-on-year in the second quarter and 65% sequentially; Hisense 43M3000 shipped the first monthly sales in the French market; Germany's Amazon website, Hisense 65-inch products were 60-69 inch single product sales volume One.
Independent innovation in core hardware, open integration in software content, and globalization in marketing, Hisense, like the champion Chinese gymnastics team, used a solid action to cast the gold medal in the color TV industry.
Hisense's "Li Xiaopeng jumps"
Li Xiaopeng is the most famous leading figure in Chinese gymnastics after Li Ning. With his name "Li Xiaopeng jumps", he enjoys a reputation in the gymnastics world and even in the entire sports world. There are still many technical moves like "Li Xiaopeng jumps." The number of physical movements named by the International Gymnastics Federation after Chinese athletes has reached 35.
One minute on stage, ten years off the stage. The reason why "Li Xiaopeng jumps" can be born is that the hard training of athletes behind them is an unremitting pursuit of innovation. It is precisely because there is a large number of “little jumps in Li Xiaopeng†that the Chinese gymnastics team can become the team that won the single most gold medal for the Chinese Olympic delegation in history.
Practice gymnastics, so do the same color TV industry. Hisense's long-term investment and continuous innovation in the core technologies of color TVs has given birth to a large number of Hisense's own "Li Xiaopeng jumps." For example, Hisense has independently developed ultra-high-quality display technology, ULED, and has already obtained more than 200 patented technologies. In the next generation of television technology, laser television, Hisense's latest third-generation products have also applied 217 patented technologies.
Hisense's third-generation ULED dynamic backlight control technology TV, equipped with Hisense's independently developed quality enhancement processing chip, with partition dynamic backlight control, image area contrast enhancement, high color gamut and three-dimensional color reproduction, MEMC motion compensation, 4K super resolution processing , And supports full HDR decoding processing and display. Product technology competition, Hisense's ULED TV can be said to beat the same level of players.
In terms of laser television, Hisense has launched the world’s first 4K laser television, bringing laser television to the 4K era. Not only that, Hisense Laser TV's laser optical engine can be 100% independent R&D and design, from R&D, design, to complete production and manufacturing of its own operations, and more than 70% of manufacturing costs are in their hands.
ULED, laser television is Hisense's own "Li Xiaopeng jump." Under the traction of a large number of innovative technologies, Hisense has naturally become a gold medal player in the color TV industry. For the 13th consecutive year, the sales volume of color TVs in China was the highest. The outstanding performance among the top three global players was the best return for Hisense.
More than hardware innovation
The beauty of gymnastics lies in its combination of sports and art, combining athleticism with beauty, allowing the audience to experience unique artistic connotations while enjoying various visual feasts.
Gymnastics are more than visual enjoyment. Good TV should not stop at the audiovisual experience in hardware. In terms of hardware, Hisense's layout in software content is very powerful.
Hisense has opened strategic cooperation with iqiyi, Huadian, CNTV, Tencent Video, Youpeng Pollock and many other content parties. The internet on demand platform is pleasing to the eye, covering 99% of mainstream movie and TV drama resources, and more importantly, free of charge. Video resources accounted for 92%, 1080P HD video accounted for more than 90%.
Not only does the amount of content exceed the industry average, but Hisense also has large-scale actions in terms of content quality. For example, only in the first half of this year, Hisense introduced a large number of high-quality IPs, and the descendants of the explosion of the drama and the euphoria of the sun were all broadcast on the Hisense platform.
Good hardware and high-quality content can create the best user experience, and it can truly capture users. At present, the number of Internet TV users of Hisense has consistently ranked first in China, reaching 1.94 million; the daily activity of users has increased from 25.1% in December 2012 to 44.8% in June of this year. This year, it is expected to achieve 27 million cumulative users and 9.5 million daily active users.
A vast global future
Sports has no borders. Gymnasts athletes compete in the Olympic Stadium and show not only individuals but also the country. The Chinese color TV brands that have already gone out represent not only the Chinese color TV industry, but also the image of the entire China.
When LCD TVs fell into the bottleneck of innovation and competed against the Red Sea, Hisense introduced its own display technology, ULED, which quickly gained market advantage through technological differentiation and successfully entered the international market.
In the first half of this year, Hisense focused on the MU9800, MU9600, MU8600, and MU7000 series of ULED super-quality TVs. By applying 8K display technology, fully-upgraded dynamic backlight technology, and independently developed Hi-view Pro quality chips, they will The picture quality of LCD TVs has been elevated to a new level, and it has surpassed the OLEDs dominated by Korean brands in the overall display effect. These innovative products appear simultaneously in the global market.
In the aspect of global marketing, Hisense’s sponsorship of the “European Cup†football match, which has just passed, is a pioneering initiative in the international marketing of Chinese home appliance brands. As the first Chinese sponsor of the European Cup for 56 years, Hisense has greatly enhanced its international reputation and influence through the European Cup.
According to a sample survey of 11 countries in the world by Ipsos, one of the three major market research and research groups in the world before the match (June 9th) and after the match (July 10th), the popularity of Hisense is raised by 1 percentage point in China ( From 80% to 81%), the visibility of the 11 surveyed countries except China is increased by 6 percentage points (from 31% to 37%), and the five European countries (UK, Germany, France, Italy, and Spain) recognize Hisense. Knowledge doubles directly. The recognition of Hisense TV’s leading position in the Chinese market has increased by 14% (20% to 34%).
Huge exposure and brand awareness boost directly stimulated product sales. In the domestic market, Zhongyikang's monthly report in June showed that the market share of Hisense's sales was 18.74%, a year-on-year increase of 1.87 percentage points. In the European market, Hisense TV sales increased 56% year-on-year in the second quarter and 65% sequentially; Hisense 43M3000 shipped the first monthly sales in the French market; Germany's Amazon website, Hisense 65-inch products were 60-69 inch single product sales volume One.
Independent innovation in core hardware, open integration in software content, and globalization in marketing, Hisense, like the champion Chinese gymnastics team, used a solid action to cast the gold medal in the color TV industry.
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