3D TV prices drop by 30% in half a year

The domestic market, which started at almost the same time as the global 3D market, is entering an outbreak. According to some merchants, 3D TV sales in the first half of the year have increased by 5 times year-on-year in the second half of 2010 and have become a TV hotspot type. A number of color TV brand manufacturers also said that compared with the end of last year, there were more than 7 times increase in local cities such as Guangzhou-Shenzhen. In terms of prices, this year's decline is between 20% and 40%, with an average of 30%.

In fact, the "good times" of this market made many Shenzhen manufacturers caught off guard. Sun Dongwen, vice president of Skyworth, once said that the maturity of the 3D market will take two years. According to Southern Reporter's visit, both domestic brands and joint venture brands have attacked the 3D TV market. Toshiba and even a handful of other brands even exhibited naked-eye 3D TVs. However, since the overall market share of 3D market in Shenzhen was very low last year, once sales volume is heavy, it will easily lead to a “doubling” of appearance.

According to the Survey Report on Consumer Demand of Flat-panel TVs in the first half of the year, the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce showed that thanks to the rapid decline in the price of 3D TVs, 3D TV consumption has exceeded expectations and this year is expected to exceed 6 million units. In addition, in March this year, the smart TV brands that have been vigorously promoted by major TV brands will reach 4 million units this year. In the first half of the year, of all demand for flat-panel TVs, 43% were smart and Internet TV. At the same time, the future "China's 3D TV industry prospects forecast" issued by China Investment Advisors also pointed out that the scale of global 3D TVs in 2011 will be more than five times that of 2010.

Konka's technology analysts believe that the two core trends of flat-panel TVs are smart and 3D, and that high-end products such as 3D TVs and smart TVs have entered the ordinary family and become an important force driving the upgrading of the product structure of the entire industry.

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