It's easy to pull up the average price by 4K, and Internet brands have started to smash prices. It's just a sunny day. Haven't introduced the popularity and storm of the product? If you do not lower your prices and sell them, you will lose money if you lower your prices. Cool opener chairman Wang Zhiguo said that according to the current pricing level, most manufacturers would have to lose one or two hundred pieces for each TV sold. Fortunately, the current sales volume is not high, and at most a loss of hundreds of thousands. Like losing money, LeTV pays a premium to investors and others rely on capital to burn money.
Unless it is inventoried, a large area of ​​price reduction is to kill one enemy and damage oneself to eight hundred. LeTV's 919 music fan festival is also responsible for clearing old money before the release of the third generation of Super TV. The price war is the trick for the five major players to play. In the past few years, people have become more sensible and have had a sense of price. I did not expect Internet TV to turn back. Originally, the quality of the hardware was poor, and after sales, it was not reliable. The more you lose, the more you lose. The quality is not guaranteed. Barley TVs that have been sold for less than half a year have already disappeared. However, people who only saw people entering the stadium have never seen exits. Wang Zhiguo said that by 2016, there will be no more than five of the dozen Internet TVs now, and most of them will accompany them.
Regardless of LeTV or other manufacturers, the so-called "hardware + content" package price is actually TV prices, but the content is hard to pull out a single selling price, on the one hand it seems that the TV is very cheap, on the other hand also uses the consumer psychology, " When you spend money on content, you can't help but look at it, so that the platform can be pulled to activate the user, and then open the computer a few times to live users. As for how much money each user actually contributes, the ARPU value is a few bucks, and no one manufacturer has the nerve to say it.
Le Vision brandished a knife from the palace and cancelled content bundle fees. It has proved difficult to make money from content. The current users are too smart. No matter how you hide them, you can find free resources. The users are too personal. After playing in 95 stations, you don’t understand A station B. Youku and Iqiyi can’t satisfy them. In 2015, the first batch of users’ two-year renewal fees had already arrived. Let’s smartly take the initiative to cancel the bundle, saving the number of renewal fees if the number of renewal fees is too difficult to watch. However, they never publicly renew their renewal fees.
The existence of LeTV is both a goal and a target. LeTV's hardware quality and license suspense are two major pitfalls. In particular, licenses, from millet to cool open, are the same thing. They need to pull out licenses and tell them that LeTV hasn’t gotten broadcasts yet. Control platform licenses. For this matter, I personally feel that LeTV has been able to sell barely 1.5 million units for two years. Does it have any material effect on its sales? As we all know, Jia Yueting, who is even greater than this, has passed and the license plate is not an issue. Four months ago, LeTV announced that it is in the process of negotiating cooperation with China Radio International, one of the seven largest licensees. The plan has already been submitted to the SARFT for approval. You see, if you don't get a license, you don’t delay the launch of new products. Super three hasn’t been sold in Hong Kong as some people said before.
This year, everyone said that to do ecology, the product does not seem to be important. With the LOGO, can you recognize the difference between the new products of each color TV company? Anyway, I can't. The new product release in the autumn has always been the prescribed action of the color TV set. Now each release must compare the hardware parameters with each other, and then play a “shocking price†to ironically “friendsâ€. If you look at the technical parameters, you will find that many of the panels, chips, and speakers are from the same vendor. The operating systems are all based on Android, and the video clients are just a few of them. Even the hit shows on the homepage are all the same. In terms of applications, games, shopping, education, and health are all available, but they are not really done, so they have to take the price as the biggest selling point.
Rely on cost-effective to users? The premise is that you have enough hardware capabilities to ensure product quality, but also have sufficient capital to burn down until you have enough users. Prior to LeTV, the top five color TV manufacturers did just that, and each of them circulated millions to ten million users. Their homes are thick enough and they are not afraid of any price war, and newcomers cannot afford it at all. In 2015, Coocaa will achieve 1 million sales, ranking second only to LeTV in the Internet brand. Relying on Skyworth's manufacturing, channels and after-sales, it is an important reason that Coocaa can do it.
Now that we are doing color TV, it is very difficult to stand out simply by bargaining. Internet TV needs products that can truly meet the needs of users, instead of stereotyped OEM products. LeTV took hold of the content, and Kukai seized the price/performance ratio. What did the others grab? I haven't seen it so far.
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