"Liang Jian" 2013 - Zhejiang Keen Electric New Year Outlook

New starting point, new journey! In the beginning of the Yuan Dynasty, Vientiane is renewed, and the new year opens up new hopes, and the new course carries new dreams.

Yu Feng, general manager of Zhejiang Keen Electric Co., summarized the development direction and work implementation of the company in 2013, and first proposed that product management and marketing innovation is the cornerstone of enterprise survival; high-end brand operation and promotion is the ultimate goal of enterprise development.

In 2013, the direction of enterprise development will focus on four aspects. First, establish and improve the nationwide marketing network, strengthen the development of blank areas, realize the exclusive agency market mechanism in marketing, adopt flexible marketing strategies, and secondly strengthen brand packaging. The style, through marketing and other measures to create the brand positioning of Cohen China concept kitchen leader; the third is continuous investment in production, research and development, and constantly consolidate the advantages of products; the fourth is to improve the after-sales service system, improve consumption Satisfaction.

In addition, Zhao Hanbin, marketing director, also explained in detail the marketing strategy and brand building in 2013. In 2013, Cohen and the agents will achieve the same sales goals through consistent actions and consistent goals, and strive to achieve new achievements. For agents, only professional operations can make the market operate better, and agents must also strengthen the management of the store to maximize profits. For the construction of the brand, Mr. Zhao believes that it is necessary to improve the brand's popularity and consumer loyalty to the brand, which requires the joint efforts of manufacturers and agents. The ownership of the brand is the manufacturer, the right to use is the agent, and the beneficiary is the two parties. The larger the brand is in the region, the more the agent benefits, and the enthusiasm for brand maintenance will be higher. Doing a good job requires a professional operation. First, it is to maintain the price system of the product, then to refine the value of the product. At the same time, do a good job in marketing, establish a scientific service management system and mechanism, and improve the service level and management level of the brand. .

2012 has passed. For Zhejiang Keen Electric, creating greater value in the new year is the top priority. The important deployment of the Cohen brand strategy in 2013 is a new historical mission. The goal of working together for it. In the future, we will be keen on Bofa, and Cohen Electric will face the challenge with a fuller posture and stronger competitiveness, and create a new glory in 2013!

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