Looking at the latest developments in the lighting industry in 2013

Recalling the LED lighting industry in 2012, we experienced “NVC storms,” “billion-dollar enterprises collapsed,” “Foshan Incident,” “Guangdong Province has popularized LED public lighting within three years,” and “banned incandescent lamps”. Big event. During the year, the price wars in the industry were plagued by sluggish global economic exports, excess upstream production capacity, hot money in applications, lack of industry standards, and the market’s “favorable” attitude. It can be said that due to the influence of technology, quality, and price instability in 2012, enterprises in the LED lighting operation is tangling stones, real money is not much. In 2013, with the mature LED lighting technology, price, and quality, the market battle for LED lighting companies will really begin.

According to LED industry network data show that the domestic LED lighting companies have exceeded 10,000, LED lighting applications nearly 7,000 companies. In the face of numerous competitors, both traditional lighting and emerging LED lighting companies have started to deploy in the segmentation market positioning and product R&D positioning, and have opened channels for engineering channels, distribution channels, e-commerce channels, and OEM OEMs.

It is understood that OSRAM and Yaming, which are mainly lighting appliances, are coordinating with the development of the solution. OSRAM acquires SITECO, a professional lighting brand, and TREXON, an LED solution provider. Yaming acquires the dawn of the production of automotive LED and hopes to boost the market through acquisition. Competition. In the field of chip and packaging, BDO Runda has established a strong alliance with NVC, which has a dealer advantage. Foreign companies have entered China's deployment bases and accelerated localization. Domestic companies have joined forces to accelerate the integration of resources. It can be foreseen that the 2013 market battle will be filled with smoke.

In the face of fierce market competition, LED lighting companies need to implement strategic deployment as well as tactical execution. As Chairman of the Foshan Lighting Association Wu Yulin Wen, "LED lighting companies: strategy and tactics are important? According to the statement, only companies with strategies and tactics that complement each other can stand at the highest point in the market. In other words, it is not only strategically well-positioned for market positioning and product R&D positioning, but also needs to focus on product promotion, audience education, and so on. At present, large lighting media through the joint enterprise and association to open "LED lighting auditorium" to disseminate LED lighting technology knowledge to dealers, consumers, etc., this is a good way to open the market. In addition, companies also pass LED lighting positive energy through various events.

In the face of “being applause” LED lighting market, after the company has made strategic positioning and prepared for grass and ammunition, it can strengthen cooperation with the media in addition to strengthening channels such as engineering channels, distribution channels, e-commerce channels, OEM OEMs, etc. Popularize all aspects of LED lighting knowledge, pass LED lighting industry positive energy.