Sony's former CEO joins Lenovo's global PC boss

After the news that the global PC company Hewlett-Packard Co. intends to spin off the PC business, Lenovo Group, which ranks third in this market, has been active since September.

After the former Acer Group CEO Jiang Fanke Lanci formally joined Lenovo as an advisor and established the joint venture company with the world’s largest notebook OEM company Compal and held shares, Lenovo announced on the evening of the previous day (September 28) that Sony Corporation had The former chairman and CEO of the group, Ichii Ichiro, formally joined Lenovo and succeeded Jim Coulter as a non-executive director of Lenovo Group.

The industry believes that various actions from this year can be seen, Lenovo Sword refers to the intention of the global PC boss.

According to IDC data, Lenovo’s market share ranks third in the global PC market, and is the number one PC company in China and Japan. It also ranks first in global emerging markets including China, and is the second largest commercial notebook company in the world. In fiscal 2010, Lenovo’s sales were $21.6 billion.

Leveraging the big-time talent to join the plot to mature the market the evening before, Lenovo released the news of the participation of Jing Shen so that the industry is not a small shock, coupled with the former Acer CEO Jiang Fanke Lanci to join, Lenovo camp just two weeks more than two PC community "Big hand."

"This is Lenovo's necessary preparations for its next summit." Senior IT expert Qu Xiaodong said in an interview with the "Daily Economic News" yesterday (September 29) that "taking the team" is the top priority. Both have a distinctive feature, that is, they once led Asian companies through a global road, with experience and lessons learned.

Lenovo introduced yesterday’s “Daily Economic News”. Idei did a number of leadership positions at Sony, including chairman and group chief executive officer, president and chief executive officer, president and representative director. On an international scale, he has worked hard to build Sony's competitiveness in the European market, especially in the establishment of the Sony France subsidiary in the late 1960s and early 1970s. Lenovo said that Izumi Izumi will strengthen Lenovo's strategic understanding of the Japanese market.

“Taiichi Ichiro has a wealth of experience, mature expertise, and a high level of international business leadership,” said Liu Chuanzhi, chairman of the board of directors of Lenovo Group.

Lanci has a great influence on the European market. He has been the general manager of Acer Italy subsidiary since 1997 and eventually made Acer the local first PC brand. In 2000, he became the general manager of Acer Europe and used his successful experience in Italy in Germany, the United Kingdom, France, and even the entire European market, forming the “European model” afterwards. Acer's performance in the European market is far ahead of other regions.

According to IT commentator Zhang Shule, Lenovo’s intentions are very clear. They hope to add new weights to Lenovo’s international strategy with a strong geographical advantage through the two’s business contacts and strategic vision, especially in Japan and Europe.

"In the emerging markets, Lenovo successfully replicated the development model in China." Qu Xiaodong said that relying on the support of emerging markets, Lenovo only sat down to the third position in the PC industry, and to become the global leader in Europe, America and Japan. The development of such mature markets is the key. The experience of the above two people is precisely what Lenovo needs.

Joint venture with Compal to transfer cost control In the eyes of people in the industry, Lenovo has long been preparing for the summit. In March of this year, Lenovo became the largest PC supplier in Japan by acquiring NEC's personal computer business. In June, it held Germany's Medion AG and Lenovo obtained channels and services in the European market. Lenovo has shown an aggressive growth momentum in mature markets.

Global PC leader Hewlett-Packard encountered frequent product quality problems and management changes in the past year, and even proposed to peel off the PC business, further allowing Liu Chuanzhi to see Lenovo continue to expand opportunities. He has recently received high-profile interviews with the media for the internationalization of Lenovo.

Qu Xiaodong believes that HP has stumbled on the improper strategy and adopting a strict cost control model. Coupled with the continuous battery quality problems, HP's cost reduction has reached the "critical point" of quality control.

Lenovo's cooperation with Compal this month has led the industry to believe that it has created a different cost control model.

On September 26, Lenovo and Compal signed an agreement to establish a joint venture company in Hefei, which will officially begin mass production of Lenovo products at the end of 2012. It is mainly aimed at the production of notebook computers and integrated desktops, with an annual production capacity of over 10 million units. The joint venture company received a total of US$300 million in investment in two separate occasions, of which Lenovo Group and Compal Computer held 51% and 49% of the joint venture respectively.

This was considered by public opinion as "the first case of establishing a joint venture between a PC brand factory and a foundry factory." This changed the old thinking of the foundry's hardware-based and low-price single-picking schemes. Hong Meng, an analyst with BOC International in Hong Kong, believes that Lenovo’s goal is to gain more market share in developed markets and join hands with Compal to show that Lenovo is planning to strictly control the back-end production process.

Qu Xiaodong said that the current competition in the field of consumer electronics is nothing more than two aspects, one is differentiation, the second is cost leadership, "Apple has done the former to the extreme, so Lenovo in the latter part of the work."

Future pressure or people from the mobile Internet industry believe that according to the current development trend, it is only a matter of time before Lenovo takes the position of global PC leader. However, its development is not without hidden concerns. How to deal with Apple's competition in the future will be a problem that Lenovo must pay attention to.

“The PC manufacturing industry is now ramping up and the pillars of Lenovo are facing challenges. We must seek for diversified development.” Zhang Shule said that Lenovo's expansion in other areas has been unsuccessful for many years.

In April 2010, Liu Chuanzhi said that he wanted to fight back with the iPhone and launched a smart phone called Music Phone. In early 2011, Lenovo established the Mobile Internet and Digital Home Business Group (MIDH) to launch smartphones, tablets, smart TVs and other products, including applications developed on the Lenovo platform.

However, relevant data shows that from the spring of 2010 to the present, the music phone market has only 800,000 units, while the iPhone has sold more than one million units in one quarter in the Chinese market. In addition, the report released by IRei recently revealed that the Apple iPad series occupies the dominance of the Chinese tablet PC market, with a market share of 50.8%, which is much higher than the 13.8% of Lenovo's tablet PC.

Qu Xiaodong stated that there is a huge market for mobile devices in the future. Because Apple is a combination of software and hardware, other companies including Lenovo have not found a good way to confront them. This is the pressure that Lenovo must face in the future. .

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