[Source: "Engineering LED- lighting market," the November issue of reporter / He Xingling]
A few days ago, CCTV’s news that “Beijing’s home furnishing stores closed down in batches for six months†caused a panic in home hypermarkets. However, Chengdu has gone against the market. From September, there are four stores opened in a month. This is a phenomenon that Chengdu has never seen in recent years. It is understood that the next preparations for the opening include Qinglong Building Materials City, Huachuan Yindi Building Materials City, Love Light Fortress and Zhongrun Europe City.
When the national hypermarkets fell into a low tide period, why did Chengdu's lighting city stand out, and more and more?
Get together
“Every year, September and October are one of the most powerful seasons for the professional market in the year. The lighting market is no exception. The opening of this stage of the emerging professional market in Chengdu is a key point. The relevant person in charge of the home and home said that the commercial transformation in the north of the city brings opportunities to the opening of the store. At the same time, the opening of many professional markets will also produce a good commercial effect of “the narrow road meets the braveâ€, and competition can tell who is better.
Zhao Zhongbo, director of Zhejiang Hehui Lighting Marketing, believes that Chengdu's rapid development and large scale of consumption are the market foundation for the newly opened lighting city. At present, in the first and second phases of the old Jinfu Lighting City and the Long-term Lighting City, there is basically no storefront to rent, and the advertising space is also full. Even if the store is 30 to 40 square meters, it can earn one or two million a year. In this way, it is not difficult to understand the opening of the lighting city.
However, how to transform the super popularity during the opening period into real business opportunities has tested the wisdom of market managers and businesses. To this end, many professional market managers and businesses have increased their publicity and promotion activities during the opening period, which is not only for the opening of the business, but also for investors.
Excessive store?
Last year, it was called “the first year of expansion†in the home furnishing industry in Chengdu. Red Star Macalline Shuangnan Store, Actual House Liuli Store, and Fusenmei Home Furnishing MALL were successively settled. This year, the lighting city has mushroomed, will this lead to a surplus of stores?
Throughout these new stores, most of them are dominated by commercial real estate, forming a combination of industry and industry. First of all, the core team usually starts in the home industry and has a deep understanding of the industry. Secondly, the market has been refined and classified. Moreover, due to the large amount of capital injection, it is basically a large or very large scale of 650,000 square meters. scale.
According to the reporter's investigation, most dealers believe that there is no excess store in Chengdu. The Chengdu lighting market is still in a stage of rapid development. There is no mature coastal area in all aspects, which provides a development opportunity for manufacturers. At the same time, the development of lighting city will promote the progress of the entire Chengdu lighting market. After that, the lighting “street shop†will be less and less. The lighting city will concentrate these “street shopsâ€, which is not only convenient for management, but also clearly visible to consumers. To the scene of "the survival of the fittest, the winner is the king."
However, some dealers have realized the crisis from the enthusiasm. The professional lighting city is open all over the country. It is basically a commercial real estate development model. If you do not locate the regional marketing radiation problem, it will eventually be an empty city.
In this regard, the relevant person in charge of the love lamp said that the future of the Chengdu lighting market lies in the deep alliance of the layout and interest community, and the exploration and innovation of the profit model. Strategic layout is the premise to win the future. If a lighting city lacks strategic layout capabilities, it will not be able to do so for a long time. If the strategic layout is completed and the system operation capability is available, Chengdu Lighting City will become bigger and stronger. For lighting city, the location is important, but the channel layout is more important than the location.
Sales growth
The advantage of getting together and opening up is to form a scale effect. What is the performance of the dealers entering the new market? The reporter's investigation found that it has become a new means of sales in many professional markets by driving sales through a series of activities in the opening business and building consumer confidence with a lively opening atmosphere.
Guangyi Mingju boss told reporters that in the past few days, Guangyi Mingju had a 40% discount on the whole game, and the sales volume was very good. He believes that the opening of the lighting city attracts a large number of consumers, and the number of people who enter the store to buy is naturally more than usual. With the opening atmosphere, it is able to boost sales growth.
It can be seen that although the opening of the Chengdu Lighting City has made the competition more intense and mixed, the future prospects of the Chengdu lighting market are still very promising.
A few days ago, CCTV’s news that “Beijing’s home furnishing stores closed down in batches for six months†caused a panic in home hypermarkets. However, Chengdu has gone against the market. From September, there are four stores opened in a month. This is a phenomenon that Chengdu has never seen in recent years. It is understood that the next preparations for the opening include Qinglong Building Materials City, Huachuan Yindi Building Materials City, Love Light Fortress and Zhongrun Europe City.
When the national hypermarkets fell into a low tide period, why did Chengdu's lighting city stand out, and more and more?
Get together
“Every year, September and October are one of the most powerful seasons for the professional market in the year. The lighting market is no exception. The opening of this stage of the emerging professional market in Chengdu is a key point. The relevant person in charge of the home and home said that the commercial transformation in the north of the city brings opportunities to the opening of the store. At the same time, the opening of many professional markets will also produce a good commercial effect of “the narrow road meets the braveâ€, and competition can tell who is better.
Zhao Zhongbo, director of Zhejiang Hehui Lighting Marketing, believes that Chengdu's rapid development and large scale of consumption are the market foundation for the newly opened lighting city. At present, in the first and second phases of the old Jinfu Lighting City and the Long-term Lighting City, there is basically no storefront to rent, and the advertising space is also full. Even if the store is 30 to 40 square meters, it can earn one or two million a year. In this way, it is not difficult to understand the opening of the lighting city.
However, how to transform the super popularity during the opening period into real business opportunities has tested the wisdom of market managers and businesses. To this end, many professional market managers and businesses have increased their publicity and promotion activities during the opening period, which is not only for the opening of the business, but also for investors.
Excessive store?
Last year, it was called “the first year of expansion†in the home furnishing industry in Chengdu. Red Star Macalline Shuangnan Store, Actual House Liuli Store, and Fusenmei Home Furnishing MALL were successively settled. This year, the lighting city has mushroomed, will this lead to a surplus of stores?
Throughout these new stores, most of them are dominated by commercial real estate, forming a combination of industry and industry. First of all, the core team usually starts in the home industry and has a deep understanding of the industry. Secondly, the market has been refined and classified. Moreover, due to the large amount of capital injection, it is basically a large or very large scale of 650,000 square meters. scale.
According to the reporter's investigation, most dealers believe that there is no excess store in Chengdu. The Chengdu lighting market is still in a stage of rapid development. There is no mature coastal area in all aspects, which provides a development opportunity for manufacturers. At the same time, the development of lighting city will promote the progress of the entire Chengdu lighting market. After that, the lighting “street shop†will be less and less. The lighting city will concentrate these “street shopsâ€, which is not only convenient for management, but also clearly visible to consumers. To the scene of "the survival of the fittest, the winner is the king."
However, some dealers have realized the crisis from the enthusiasm. The professional lighting city is open all over the country. It is basically a commercial real estate development model. If you do not locate the regional marketing radiation problem, it will eventually be an empty city.
In this regard, the relevant person in charge of the love lamp said that the future of the Chengdu lighting market lies in the deep alliance of the layout and interest community, and the exploration and innovation of the profit model. Strategic layout is the premise to win the future. If a lighting city lacks strategic layout capabilities, it will not be able to do so for a long time. If the strategic layout is completed and the system operation capability is available, Chengdu Lighting City will become bigger and stronger. For lighting city, the location is important, but the channel layout is more important than the location.
Sales growth
The advantage of getting together and opening up is to form a scale effect. What is the performance of the dealers entering the new market? The reporter's investigation found that it has become a new means of sales in many professional markets by driving sales through a series of activities in the opening business and building consumer confidence with a lively opening atmosphere.
Guangyi Mingju boss told reporters that in the past few days, Guangyi Mingju had a 40% discount on the whole game, and the sales volume was very good. He believes that the opening of the lighting city attracts a large number of consumers, and the number of people who enter the store to buy is naturally more than usual. With the opening atmosphere, it is able to boost sales growth.
It can be seen that although the opening of the Chengdu Lighting City has made the competition more intense and mixed, the future prospects of the Chengdu lighting market are still very promising.
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