[Text|High-tech LED reporter Yue Mengdi] Living in a fast-paced city, how many people get up the first thing is to open WeChat sight? How many people have the last thing before going to bed is to brush a WeChat circle of friends? How many people in the WeChat circle of friends are doing more and more marketing?
With the rapid spread of smart mobile terminals and the increasing power of functions, marketing is no longer limited to face-to-face communication between people. In particular, the emergence of mobile instant messaging tools represented by WeChat not only brought people closer, but also brought the model of targeted and accurate marketing to the people.
In recent years, the rapid decline in LED prices, corporate costs have been forced to a "critical point" by the market, the overall price reduction of products has become smaller and smaller. The LED industry competition has shifted from pure price to competition for comprehensive strengths such as products, marketing models and cost control. In this industry's development turning point, innovative marketing models such as cross-industry cooperation, mobile Internet marketing, and microblog marketing have increasingly gained the attention of LED lighting companies.
On October 25th, 2014, the CMO meeting of the 4th G20-LED Lighting Summit hosted by Gaogong LED and Mingwei Electronics was held in Shenzhen. The marketing leaders of 20 member companies attended the meeting. The heads of various marketing companies attending the conference discussed the new marketing model of the LED industry inflection point and the industry chain collaboration, channel integration and resource sharing among the G20-LED Summit members.
Around the arrival of the “micro-eraâ€, how to grasp the market focus trend and keep pace with the times through micro-marketing models such as WeChat marketing, micro-video marketing, and new media and mobile Internet development.
Micro-marketing is based on the transformation of marketing strategy, through enterprise marketing planning, brand planning, operation planning, sales methods and strategies, focusing on the realization of every detail. Achieve new breakthroughs in marketing through traditional methods and Internet thinking. In the final analysis, micro-marketing is also a marketing method that serves products and businesses.
“The starting point and the end point of a company are marketing.†Wang Lekang, chairman of Mingwei Electronics, said that brand marketing belongs to the “text†level, product quality belongs to the “quality†level, “literature and gentlemanâ€, there are many marketing methods. But in the end, it is still responsible for the product. Wang Lekang believes that “marketing makes sense when companies pay more attention to quality and make cost-effective products for the benefit of mankind.â€
As Li Zhifeng, director of Jiamei Lighting Marketing, said, marketing in the enterprise is very tiring. Today, as consumers increasingly focus on quality of life and user experience, micro-marketing within the LED industry has not yet achieved the desired results. The current official WeChat platform of the enterprise is more effective for promotion and brand promotion.
Zhang Weiyi, vice president of Xinli Light Source, holds the same view. In his view, many companies currently have their own WeChat platform, but there is no systematic construction, more of a stay in the maintenance of corporate image and brand promotion, the so-called micro-marketing did not play its due effect.
With the rapid spread of smart mobile terminals and the increasing power of functions, marketing is no longer limited to face-to-face communication between people. In particular, the emergence of mobile instant messaging tools represented by WeChat not only brought people closer, but also brought the model of targeted and accurate marketing to the people.
In recent years, the rapid decline in LED prices, corporate costs have been forced to a "critical point" by the market, the overall price reduction of products has become smaller and smaller. The LED industry competition has shifted from pure price to competition for comprehensive strengths such as products, marketing models and cost control. In this industry's development turning point, innovative marketing models such as cross-industry cooperation, mobile Internet marketing, and microblog marketing have increasingly gained the attention of LED lighting companies.
On October 25th, 2014, the CMO meeting of the 4th G20-LED Lighting Summit hosted by Gaogong LED and Mingwei Electronics was held in Shenzhen. The marketing leaders of 20 member companies attended the meeting. The heads of various marketing companies attending the conference discussed the new marketing model of the LED industry inflection point and the industry chain collaboration, channel integration and resource sharing among the G20-LED Summit members.
Around the arrival of the “micro-eraâ€, how to grasp the market focus trend and keep pace with the times through micro-marketing models such as WeChat marketing, micro-video marketing, and new media and mobile Internet development.
Micro-marketing is based on the transformation of marketing strategy, through enterprise marketing planning, brand planning, operation planning, sales methods and strategies, focusing on the realization of every detail. Achieve new breakthroughs in marketing through traditional methods and Internet thinking. In the final analysis, micro-marketing is also a marketing method that serves products and businesses.
“The starting point and the end point of a company are marketing.†Wang Lekang, chairman of Mingwei Electronics, said that brand marketing belongs to the “text†level, product quality belongs to the “quality†level, “literature and gentlemanâ€, there are many marketing methods. But in the end, it is still responsible for the product. Wang Lekang believes that “marketing makes sense when companies pay more attention to quality and make cost-effective products for the benefit of mankind.â€
The second picture on the left is Wang Lekang, Chairman of Ming Microelectronics.
As Li Zhifeng, director of Jiamei Lighting Marketing, said, marketing in the enterprise is very tiring. Today, as consumers increasingly focus on quality of life and user experience, micro-marketing within the LED industry has not yet achieved the desired results. The current official WeChat platform of the enterprise is more effective for promotion and brand promotion.
Zhang Weiyi, vice president of Xinli Light Source, holds the same view. In his view, many companies currently have their own WeChat platform, but there is no systematic construction, more of a stay in the maintenance of corporate image and brand promotion, the so-called micro-marketing did not play its due effect.
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