With the shift in China's economic structure toward a consumer-driven model, the trend of consumption upgrading has become increasingly prominent in recent years. In response to this transformation, color TV manufacturers are constantly innovating to develop high-quality products that cater to evolving consumer demands. Recently, Hisense launched the NU7700 TV, which has captured attention for its exceptional picture quality and innovative "air sound field technology." This product has not only intrigued industry experts but also attracted many consumers who are eager to experience the next generation of home entertainment. Xiao Bian recently had the opportunity to test the NU7700 and is excited to share a detailed review, exploring how this TV is set to redefine the audiovisual experience.
**Design**
The design of a television often plays a crucial role in shaping user perception, especially in a market saturated with similar products. The Hisense NU7700 stands out with its elegant and modern appearance, reflecting the brand’s commitment to both aesthetics and functionality. From the first glance, it’s clear that this TV was designed with precision and care.
The NU7700 features an "edge-to-edge" design, with a border less than 2mm wide on three sides, creating an ultra-high screen-to-body ratio. It gives the illusion of a floating screen, offering viewers a more immersive visual experience without the distraction of a bulky frame. The back panel is equally impressive, featuring a seamless panoramic design with no visible screws or joints, giving it a sense of openness and sophistication.
All the ports are neatly hidden behind the back cover, ensuring a clean and organized look while maintaining ease of use. The TV’s exterior is finished in a subtle Cartier Classic Silver color, exuding elegance and blending effortlessly into any living space. The remote control is also thoughtfully designed, with a comfortable grip, intuitive button layout, and a non-slip pattern on the back for added convenience.
**Picture Quality**
At the heart of the NU7700 is Hisense’s ULED technology, which delivers stunning image clarity, depth, and color accuracy. This technology allows the TV to reproduce details and colors that ordinary TVs simply can’t match. To put this to the test, Xiao Bian examined several 4K images, each filled with intricate details.
One image showed a complex urban scene with numerous buildings and tiles, and the NU7700 handled it with remarkable clarity. Another image featured calm water under sunlight, with delicate ripples and mottled walls, showcasing the TV’s ability to capture even the most subtle textures. A third image displayed a woman and her pet, where every detail—from the shine on her lips to the softness of her skin—was perfectly rendered.
When it came to motion content, the NU7700 performed exceptionally well. Whether it was dense forests, moss-covered rocks, or quiet valleys, the TV maintained smooth transitions and vibrant visuals. In another demo, scenes of blue skies, white clouds, underwater life, and lush forests were presented with vivid realism, leaving a lasting impression.
**Sound Quality**
Beyond its impressive visuals, the NU7700 also shines in terms of audio performance. Its standout feature is the “Air Acoustic Field Technology,†which uses two passive radiators to expand the bass diaphragm area by three times compared to traditional TVs. This results in deeper, more powerful bass. The sealed acoustic box further enhances sound transmission by eliminating distortion and loss, delivering a more natural listening experience.
In addition to the hardware, the NU7700 integrates advanced software solutions, including Waves sound effects used by top studios worldwide. It also supports Dolby and DTS decoding, allowing users to enjoy cinema-like sound quality at home.
During testing, Xiao Bian was impressed by the TV’s rich low-end, smooth mid-range, and crisp highs. The vocal performance was particularly notable, rivaling that of a movie theater. To get a professional opinion, two experienced audio enthusiasts were invited to evaluate the NU7700.
Yue Peng, a senior audiophile and former editor-in-chief of Hi-Fi Audio magazine, praised the TV’s performance, noting that it exceeded expectations. DynaxG, a former evaluation engineer, highlighted the integration of Waves technology as a major selling point, emphasizing that it reflects Hisense’s serious investment in audio quality.
**Functionality**
In today’s connected world, smart TV functionality is essential. The NU7700 runs on the latest version of the Hisense VIDAA system, offering a user-friendly interface that’s easy to navigate. It also features multi-point WiFi, which creates a dedicated channel for the TV to avoid interference from other devices.
Another standout feature is the exclusive video speed broadcast technology, which loads online videos in just 2 seconds—60% faster than standard TVs. This ensures a smoother and more responsive streaming experience.
The VIDAA system also offers a range of services, including access to popular platforms like iQiyi and China TV. It includes a vast library of movies, dramas, variety shows, and children’s programs. Beyond entertainment, the system also offers a shopping platform, a gaming hub, and an educational platform with courses for all ages.
Overall, the Hisense NU7700 is more than just a TV—it’s a comprehensive home entertainment system that combines cutting-edge technology, superior design, and smart functionality to deliver an unmatched user experience.
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