With the rapid growth of the OTT market over the past two years, its value has become widely recognized as a promising blue ocean. Both internal and external players have made significant efforts to enter this space, leading to widespread adoption of OTT technology. However, despite this expansion, the industry still lacks a systematic and comprehensive data framework. This leads to information asymmetry, making it difficult for advertisers to fully understand the dynamics of the OTT market.
To address these challenges, GozenData has developed an upgraded OTT solution based on full-brand, large-scale data. Designed with the needs of today’s advertisers in mind, this system provides real-time insights into the OTT market, helping brands make informed decisions. With access to up-to-date market conditions, advertisers can better target their campaigns and optimize their strategies.
GozenData currently partners with more than 60 million smart TV terminals, including well-known brands such as TCL, Skyworth, Coolpad, Konka, Changhong, and Midea. The platform covers over 2,000 TV channels and 5,000 APKs, with regional coverage spanning all prefecture-level cities and some county-level areas.
**Today’s OTT Upgrade – Stay Informed About the Market**
**Full-Brand, Super-Mass, Real-Time Insights into OTT**
Leveraging a full-brand, large-scale data approach, GozenData offers real-time visibility into OTT and live streaming activities. Advertisers can track how many devices are online at any given moment, which regions contribute the most to boot times, and how much of the content is OTT versus live broadcast. This real-time overview gives a clear snapshot of the entire OTT market.
**From Media to Audience – Continuously Monitor OTT Trends**
With multi-dimensional metrics, GozenData enables in-depth analysis of audience behavior across platforms and time periods. Advertisers can identify which platforms attract the most engagement at specific times, allowing them to craft more effective ad strategies. The OTT upgrade not only highlights the value of the market but also helps track media reach in real time, showing how content is consumed daily and how media value is distributed across the country and throughout the day.
This feature assists advertisers in conducting thorough market research before launching OTT campaigns, helping them pinpoint their target audiences. As a result, ad waste is minimized, and advertisers gain a clearer understanding of the OTT landscape.
**Media Wiki Information Library – Compare Platform Values Effectively**
By integrating with a media wiki information database, GozenData provides a comprehensive view of each platform’s value. Advertisers can see which regions and time periods show the highest user engagement, compare platforms, and assess whether a particular platform aligns with their brand identity. This helps in identifying the best advertising opportunities and ensures that ads are delivered effectively.
**Empowering Advertisers with Accurate Data**
GozenData’s OTT upgrade equips advertisers with the tools they need to navigate the evolving digital landscape. By combining real-time data, audience insights, and platform comparisons, the solution empowers brands to make smarter, more targeted decisions. Whether it's optimizing ad placements or understanding audience behavior, GozenData delivers actionable intelligence that supports long-term success in the OTT market.
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Shenzhen Kaixuanye Technology Co., Ltd. , https://www.icoilne.com