With the rapid growth of the OTT market over the past two years, it has become a highly promising sector, often referred to as a "blue ocean" with immense potential. Both internal and external players have made significant efforts to enter this space, leading to widespread adoption of OTT services. However, despite its popularity, the industry still lacks a comprehensive and systematic data value system. There is also a lack of clarity and shared understanding among stakeholders, creating information asymmetry that hinders effective decision-making.
To address these challenges, GozenData has developed an upgraded OTT data solution based on full-brand, large-scale data, tailored to meet the evolving needs of advertisers in the market. This system provides real-time insights into OTT market conditions, helping advertisers make informed decisions and optimize their ad strategies.
GozenData currently collaborates with over 60 million smart TV terminals, including well-known brands such as TCL, Skyworth, Coolpad, Konka, Changhong, and Hisense. The platform covers more than 2,000 TV channels and 5,000 APKs, with coverage spanning all prefecture-level cities and some county-level areas.
Today’s OTT Upgrade – Stay updated on the latest OTT market trends, a must-have for any business.
Full-brand, large-scale, real-time insights into OTT and live streaming. Monitor which regions are driving the most engagement, track how many devices are online at any given moment, and understand the current status of OTT and live broadcasts—all in one place.
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From media to audience, stay ahead with OTT insights.
With multi-dimensional metrics, we offer differentiated and continuous analysis of OTT trends. Understand which platforms and audiences are most active during specific time periods, enabling more effective ad planning. Today’s OTT upgrade allows advertisers to gain real-time visibility into how media reaches audiences, what their daily habits look like, and how media value is distributed across regions and time. This helps advertisers conduct thorough market research before launching OTT campaigns, ensuring they target the right audience and reduce the risk of wasted ad spend.
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Media Wiki Information Library – Compare platform values strategically.
Access the media wiki database to fully understand the value of different platforms. Analyze user behavior by region and time, compare performance against competitors, and assess whether a platform aligns with your brand’s identity. This empowers advertisers to identify the best advertising opportunities and make data-driven decisions. It also supports better interpretation of media and ad effectiveness, reducing the risk of poor campaign performance.
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By leveraging GozenData's advanced OTT analytics, advertisers can now make smarter, more informed decisions in an increasingly competitive landscape.
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