4K hardware has become widely available in China, but the software resources have not kept up. This mismatch has led to a situation where many people own 4K TVs but find them underutilized. At one point, there were even doubts about whether people would actually use their 4K TVs effectively.
To address this issue and accelerate the adoption of 4K content, last week the State Administration of Press, Publication, Radio, Film and Television released its official guidelines and designated Guangdong Province as a pilot area for promoting 4K ultra-high definition television. The region will serve as a model for the broader development of 4K technology across the country.
The decision to choose Guangdong as a test zone is well-founded. The province already has a strong foundation in the ultra-high-definition TV industry. Major companies such as Skyworth, Konka, TCL, China Star Optoelectronics, and Huawei have established a complete industrial chain covering chips, panels, and finished products. This makes it easier to implement and scale 4K initiatives.
According to a report by Nanfang Daily, the Guangdong Broadcasting System has laid a solid foundation for large-scale 4K Ultra HDTV development and has already achieved some early success. As of June 30 this year, the number of 4K TV users in Guangdong reached nearly 5.642 million. The province can now provide 1,362 hours of 4K programming, which is accessible through cable TV, IPTV's 4K trial channel, and a dedicated 4K on-demand section.
Moving forward, this 4K resource collaboration model is expected to be expanded nationwide. In the near future, owning a 4K TV won't be a wasted investment anymore. The era of 4K is truly upon us.
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