As a large-scale product in modern kitchen appliances, the range hood has developed into a mature and huge home appliance category, which plays an important role in people's daily home life. At the same time, because the hood has a relatively high premium rate compared with other home appliances, it has become In recent years, the competition of many kitchen appliances has promoted the rapid growth of near-suction products, and pushed the hood market into a new era. The near-suction products have become the “new giants†in the hood industry.
The overall market size continues to grow, and the products are stable and upgraded.
In recent years, the development of the range hood market has been relatively stable. Although the sales volume of the range hood has declined to some extent due to the financial crisis in 2008, sales have continued to grow. In 2009, the market recovered rapidly and the market turned to 2010. Steady development.
Kitchen appliances companies fight "new giants"
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According to the total data released by Zhongyikang Times (CMM), from 2007 to 10 years, the retail sales of the range hood market has been on an upward trend, with the growth rate in 2009 exceeding 20.3% and the growth rate in 2010 being 14.4%; In terms of retail volume, only negative growth occurred in 2008. Later, with the support of various national preferential policies, the range hood market recovered rapidly. The growth rate of retail sales in 2009 and 2010 reached 9.3% and 3.7% respectively. In terms of scale, the market capacity in 2010 reached 13.56 million units, and the retail sales reached 20.1 billion yuan. (See Figure 1.) With the overall market growth stable, the product structure is quietly upgrading. Since the emergence of the European-style hood, its high-quality, fashionable and high-end image has become the “luxury aristocrat†in the hood industry; now the near-suction range hood has the advantages of good smoking effect, soot separation head and space saving. , rapid development in the past two years. At the beginning of 2008, the retail volume of near-suction products was less than 3 percentage points. After rapid development in 2009, the share of retail sales has increased to 16.7% in 2010, and the retail share has exceeded the retail share of deep-cover machines. , reaching 21.7%. In 2009, the growth rate of near-suction products was 181.6%, and the growth rate in 2010 was 100.7%. After two or three years of development, near-suction products have occupied a very important position in the market and are developing in a more stable direction. (See Figure 2)
Kitchen appliances companies fight "new giants"
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