Positioning high-end Mulinsen casts the "emerging growth pole" of the LED industry

With the global demand for light source products, Mulinsen Lighting continues to enhance its global presence. Recently, Mulinsen Lighting has launched a number of quarterly new products and annual fist products. Taking T8 tube as an example, as the main product of Mulinsen Lighting in 2013, it is the third generation version of the industry that is the first to obtain UL certification. It has once again broken through in performance parameters and cost performance, and has improved various safety indicators according to the latest UL regulations.

After more than ten years of development, Mulinsen has established a leading position in China's LED industry. The next step will be to start with high-end positioning, innovative development model and lead the Chinese LED industry.

According to the relevant person in charge of Mulinsen, Mulinsen officially unveiled its global strategy last year and entered the world market in an all-round way. Now it has set up many offices and operating agencies around the world, becoming the global production base of LED light source products and becoming a global famous. Strategic partner of the LED brand. Today, Mulinsen has grown into a leading high-tech enterprise in the production of LED packaging and LED application products.

High-end quality casts "emerging growth poles"

In recent years, Mulinsen has invested a total of several hundred million yuan to introduce the most advanced LED automatic production, R&D equipment and process control technology from abroad, and to improve the automation level and R&D level of the company, and promoted Mulinsen to “high-end” and “quality”. The "efficient" stage of rapid development.

It is understood that in order to ensure the high-end quality of LED products, Mulinsen shares in the traditional light source advantages, but also formally form a strategic partnership with Philips Lumileds, Lumileds specializes in supplying high-quality LED chip products according to the high-end positioning of MLS.

First-class production technology, sophisticated production equipment, advanced testing equipment and perfect testing means, Mulinsen has excellent product quality and strong production capacity.

More exciting is the response from the market. At the Mulinsen National Agents Ordering Conference on February 22, in less than an hour, the dealer signed an order of more than 1 billion yuan with Mulin Lighting, creating another one. Mulinsen miracle.

High-end brands create LED industry empire
Over the years, we have been committed to the development and utilization of LED lighting technology, and have accumulated strong technical research and development capabilities and brand development capabilities. Both domestic and global, Mulinsen lighting products have a place in the LED market. From the Mulinsen shares, its first LED lighting terminal application brand “Mulinsen Lighting” has been released, which means that it has a strong historical precipitation and also means the professionalism of Mulinsen.

It is understood that in order to make "Mullinsen Lighting" a first-class LED high-end brand, Mulinsen shares closely cooperates with Taiwan Industrial Technology Research Institute to solve many structural technical problems such as structural design, design and heat dissipation design of LED lamps. Through the cooperation and advantages integration with Lumileds, Taiwan Industrial Technology Research Institute and even multi-party organizations, Mulinsen has gained more powerful R&D and innovation capabilities than single lighting companies, thus ensuring MLS Lighting's “Mullinsen Lighting” in high-end positioning. Superiority.

High-end channels to expand the LED market map
High-end brands are inseparable from high-end channels. To this end, Mulinsen shares the high-end brand “Mulinsen Lighting” to differentiate its channel value, as an entry point to enter the high-end channel and open up the high-end market.

The expected goal of MLS Lighting is to break the long-term monopoly of foreign lighting brands in the high-end market and establish a national brand banner in this market. According to reports, "MLS Lighting" takes the light source as the core to go to the traditional logistics channel + high-end integrated lamps to go invisible channels, that is, design institutes, design companies, lighting design companies, engineering units and owners and other target groups to provide high-quality LED lighting for target customers. Product and overall solution.

It is reported that "MLS Lighting" has also opened up another new channel, namely large-scale commercial supermarkets, such as Wal-Mart, China Resources Vanguard, Metro, B&Q and other high-end shopping malls, directly targeting high-end consumers.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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