Recently, Lianjian Optoelectronics announced that the company plans to acquire four media companies with a transaction consideration of 1.96 billion (cash 640 million, stock 1.32 billion, additional issue price 23.5/share), and 16 years commitment to prepare for a net profit of approximately 150 million; The matching funds for the issuance of shares by way of inquiry shall not exceed 1.12 billion yuan.
A transformation from LED advertising screen manufacturers into outdoor advertising operators. Since 2013, the company has entered the field of outdoor advertising through the acquisition of time-sharing media, Yi-Da, Youtuo public relations, and accurate focus (shareholding). The company's transformation path is smooth, regardless of net profit growth or company market value. It is one of the most successful companies in the A-share transformation in the past two years.
The second transformation, into the field of online digital marketing. After the first successful transformation, the company proposed a new strategy for online and offline collaborative development. The four targets of this acquisition are in line with the company's transformation needs: Shenzhen Lima provides the Internet advertising flow entry for the group company; Huaying Culture has strengthened The company's regional outdoor advertising ability; Litang marketing significantly enhances the company's strength in the activity marketing segmentation business; Jinyang Media further enhances the company's ability to integrate third-party advertising resources nationwide.
The digital outdoor advertising sector has a huge growth space to create a digital outdoor media ecosystem. It is estimated that the outdoor advertising market will increase from 84.6 billion yuan to 160 billion yuan (CAGR ≈ 23.7%) in 14-17 years, and the online advertising market will increase from 154 billion yuan to 332.7 billion yuan (CAGR ≈ 29.2%). High degree.
After the completion of the acquisition, the company's digital outdoor media ecosystem was completed, forming a six-business segment of public relations planning, agency execution, advertising platform, interactive activities, advertising resources, and advertising equipment. The station-based advertising solution, the synergy effect of each business segment is emerging.
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