The Asahi Shimbun reported that the Japan Automobile Manufacturers Association (JAMA) recently unveiled plans for this year's Tokyo Motor Show, which will take place in the fall. In recent years, public interest in cars has waned in Japan, with regional auto shows gaining more attention. To reinvigorate the Tokyo Motor Show, JAMA is set to incorporate advanced VR (virtual reality) technology and introduce a variety of new events aimed at attracting both car enthusiasts and tech-savvy visitors.
The event will run from October 27th to November 5th at the TOKYO BIG SIGHT in Koto Ward. One of the main attractions will be the opportunity for attendees to experience future mobility services through immersive VR experiences, allowing them to explore the concept of "Connected Cars" that rely on internet-based services.
Historically, the Tokyo Motor Show has drawn massive crowds, with over 2 million visitors in 1991. However, the last edition in 2015 saw attendance drop to around 800,000. International participation has also declined, with only 26 brands from 14 overseas companies attending in 2015. This year, the number of foreign exhibitors will further decrease, with just 19 brands from 13 international companies expected to participate. Notably, major players like Fiat Chrysler Automobiles (FCA) and three large U.S. automakers will not be present this time.
Despite the reduced scale, JAMA is focusing on quality over quantity. President Nishikawa emphasized that the goal is not to recreate the past grandeur but to enhance the show’s appeal through innovative content and high-quality exhibits. With the automotive industry shifting toward autonomous driving and digital integration, the role of IT companies in shaping the future of mobility is becoming increasingly important. Yet, even some key tech firms are skipping the event, highlighting the evolving landscape of the global auto sector.
This year’s Tokyo Motor Show aims to showcase the next generation of automotive technology while adapting to changing consumer interests and industry trends. Whether it will succeed in regaining its former glory remains to be seen, but the focus on innovation and interactive experiences offers a fresh approach to an aging tradition.
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