[Text / high-tech LED Yue Mengdi] The weather is getting colder and colder, the high-tech LED will get closer and closer. Recently, Xiao Di dreams that he will dream about the annual meeting. Colleagues say that I am mad at it (but in fact, dreaming of the annual meeting is far more than Xiaodi alone).
1, Yunao "difficulties" highlights the industry's turning point cruel "war" has just begun (click to read the details)
This week's most eye-catching thing is that Ye Zongze, the chairman of Yunao Lighting, announced that Yunao's dismissed "no road, no loss of contact" circle of friends.
By the end of the year, all the people in the LED industry were extremely busy, and many people in the industry told Xiao Di that it was collecting money everywhere. There are also a few out of the LED industry. According to Xiaodi, the demand is seriously declining, the overcapacity, the industry competition is almost vicious, the technical strength and the financial strength can not keep up with the demand for project orders... These factors cause the pressure on the corporate capital chain to be too large, which will cause the enterprises to take the initiative or passive. Exit.
Although the big environment was not satisfactory this year, I didn’t hear much about the huge amount of money that ran into the sky. Although the dispute between Foshan Tovey and the supplier has been raging, it has also issued a notice to guide employees to receive wages and financial compensation. It can be seen that Tovey is still in a responsible attitude and did not want to run it. Things come to an end (click to read the details).
Yun Ao is a village of Liu Huaming, another village, announced three days after the dissolution, and then announced "resurrection" (click to read the details) , like Jesus. There are peers joking, Ye Dong (Ye Zongze) does not know how much advertising fees are saved.
Xiaodi is certainly not willing to think about Yunao Lighting in this way. (Although the news person’s nature is “I’m afraid that the world is not chaoticâ€, the event of Yunao has also played a considerable publicity effect. From a positive perspective, Yunao still conveyed to the industry. Positive information: Companies with responsibility, responsibility, good reputation and credibility will be supported by suppliers and the industry. After all, who doesn't want to see who is "dead."
2, the country's largest lighting store rentals in the middle of the ancient town of Zhongshan, a large number of pavement closures sublet ( click to read the details )
A few months ago, when Xiaodi went to Zhongshan, he found that the Humen Bridge was not jammed, and the major lighting stores were empty. I only saw two or three sitting on the sofa in the atrium of the store to play with the mobile phone, using the "door can be" Can't be more appropriate.
When Starlight Alliance opened last year, it was a sensation. Xiaodi also went to the circle with his colleagues for the first time. He lamented that the Starlight Alliance's decoration and structure are novel, just like the large shopping mall in Shenzhen, but it is selling lights. All major companies have settled in, and the scenery is infinite.
Zhongshan claims that China's "lights" are famous for its large quantity and low price. It is not a good economic environment, and it has a little demand for growth. Some enterprises are afraid of losing orders, regardless of their own technology and production capacity. Guaranteed delivery; on the other hand, the growing maturity of e-commerce and the increasingly perfect system have a certain impact on offline stores, and it is no accident that the phenomenon of sub-leasing of Guzhen lighting stores is closed.
Adhere to the quality or insist on the volume, the two are actually not in conflict, in the new round of LED lighting reshuffle, the quality and quantity of the company can survive. It is very likely that next year will be very difficult. It is necessary to innovate and adhere to the price-performance ratio. It has become a consensus and it is quite difficult to do it. At this time in 2016, I don’t know how many people have left the scene.
3. The rise of overseas emerging LED lighting market ( click to read the details )
Say so much negative energy news, look a little optimistic and positive. Hongli Optoelectronics recently exhibited in India and lamented the popularity of the Indian market. Sunlight has also predicted that India will soon usher in the LED replacement boom. Domestic LED manufacturers such as Mulinsen have shown great interest in the Indian market.
According to customs data, in the first three quarters of 2015, China’s exports of LED lighting products to India amounted to approximately US$156 million, an increase of 60.1% year-on-year, and the Indian government has decided to provide subsidies for LED-based solar lighting systems. This will also stimulate the further development of LED lighting in India.
Not only emerging markets such as India, but also LED companies in all continents can see Chinese LED companies. The pace of domestic LEDs going global is unstoppable.
There are some markets, and there are also prospects. It depends on how you do it. Some enterprises have broken their wrists, abandoned the old production lines that are not in line with the requirements of the times, and actively developed new production lines and production methods that meet the requirements. Some enterprises give up some product lines and concentrate resources to make superior products. Some enterprises are radical. Turn conservative, sink your heart to make products, and work hard to improve the cost performance of products...
Each family has a difficult experience, the reasons for failure are generally similar, and the modes of success vary. Everyone should be uplifted and think about the development method that suits them best.
The weather is too cold, not much to say, see you next week (think of seeing so many industry amnesties at the annual meeting, it is also very happy).
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