[Global Technology Reporter Li Wenyao] On July 5, Alibaba announced the official launch of the smart speaker Tmall Elfx1. The launch of the Tmall Genie X1 is the first intelligent voice terminal device launched by Alibaba Artificial Intelligence Labs. It has built-in the first generation Chinese human-computer communication system AliGenie.
The launch of Alibaba's smart speakers also means that it will join in the melee of the living room scenes that Amazon, Google, Apple, Samsung, JD.com and other giants compete for.
Push smart speaker open platform
It is understood that the AliGenie Chinese man-machine communication system onboard the smart speaker launched this time can understand Chinese Mandarin voice commands and help smart speakers achieve smart home control, voice shopping, mobile phone recharge, take-out, audio and music playback, etc. . With the development of more features and the addition of third-party developers, the functionality on the platform will continue to expand.
For the variability of the sound environment, X1 also has a certain self-learning function, can be optimized according to environmental noise, to adapt to different home environment noise. After a week or so of use, the X1 will be more adaptable to the environment, and the accuracy of voice recognition will reach the highest level in the industry.
"This is our exploration in the new world of human-computer interaction, and we hope to experience the fun of exploring the unknown world with everyone." Chen Lijuan, head of the Ali Artificial Intelligence Laboratory, said that language is the most important communication method between people and should also be It is the main way for people to communicate with another kind of intelligence. The trend brought by cloud integration is highly intelligent. Smart terminals need a more powerful human-computer interaction than mobile phone touch screens.
At the same time, Ali will provide developers and hardware vendors with a developer platform that includes voice technology, service portals, and hardware solutions, and integrates the rich Internet services and business linking capabilities of Alibaba's ecosystem to provide consumers with new services. Smart experience.
Unlike other smart speaker products, Tmall Genie X1 has access to a wealth of life services through AliGenie in addition to voice-controlled music and audio content playback. Partners that have already been reached include Mattel, KEEP, Xixi Heaven Complex, Youku, Gaode Map, Taobao Tickets, Alipay, Shrimp Music, Tmall Supermarket, Rookie Wrap, Himalayan FM, Taobao, Ali Smart Alliance, Ali number entertainment, Lynx box, painted children, Wu Xiaobo channel, flying pig, box horse fresh and so on. At the same time, the AliGenie system platform can support more than 100 brands, including products such as access to smart home solutions such as Alibaba Smart Alliance, Graffiti Technology, and BroadLink, and more smart home appliances are being accessed.
Technology competition for living room living scene entrance
Tmall Elf X1 and AliGenie were both developed by Alibaba's team of scientists and engineers and applied Alibaba's accumulating technologies such as speech recognition, natural language processing, and human-computer interaction. Among them, Ali artificial intelligence laboratory is applying for patents on core technologies such as voiceprint identification, voiceprint purchase, and NLP Chinese dialogue engine.
Tmall Elf X1 can identify everyone in the house through voiceprint recognition technology. Chen Lijuan introduced that voiceprint identification technology is one of the important identification methods for biometric identification. Combining multiple security mechanisms in the service chain, it has reached the commercial level. This is one of Alibaba's core technologies in the field of deep voice learning. It is reported that Tmall Elves can currently identify up to 6 individuals. Through personalized recommendations, voiceprint recognition can also achieve “thousands of people†after identifying the user’s identity, and set and push different content according to each person’s preferences.
Voiceprint recognition technology can be applied to some shopping scenes. The user first registers his own voice and generates a voice password. After binding with the machine, he/she confirms the function of opening the voiceprint.
According to industry sources, the voice technology of smart speakers can be divided into three phases: noise cancellation, speech recognition, and semantic recognition. Voice semantic recognition can be said to be a difficult problem for homework. In addition to the technical strength of the company itself, (compared to English) the more complicated grammar and semantics of Chinese and diverse accent issues are indeed more realistic technical challenges.
Although smart speakers have been favored by giants such as Google, and have received relatively good feedback in the European and American markets, due to the special nature of Chinese language in China, it is not easy for foreign Internet giants to succeed in the Chinese market.
This difference in language and culture also brings opportunities for Chinese companies to develop smart speakers.
The Ali AliGenie Developer Platform will open up many natural language processing technologies, such as NLP semantic understanding and TTS speech synthesis, to application developers free of charge. Developers can create skills to serve more voice users. They can also connect their own devices to cloud services and gain voice interaction capabilities.
In addition, taking into account the complexity of the Chinese semantic environment, Alibaba artificial intelligence laboratories collected through the crowdsourcing platform and other methods that are required for the various life scenarios in life. Only the weather forecast can understand 786 The Chinese language method, through in-depth machine learning, Tmall Genie X1 has covered natural semantic understanding of Chinese in 20 fields and is able to understand 80% of human intentions.
From the price point of view, Amazon's cheapest smart speaker Dot is priced at 49 US dollars (about 334 yuan), Google Home speakers is priced at 129 US dollars (about 878 yuan), Apple has made it clear that the family will be The speaker is positioned as a high-end music equipment, the price is 349 US dollars (about 2376 yuan), much higher than similar products. Jingdong's newly-announced second-generation model sells for 599 yuan, and the Himalayan FM's full-content smart speaker Xiaoya sells for 999 yuan. The Alicat launches the Tmall Elfx1 at a price of 499 yuan, which is much higher than other brands.
In early March of this year, Ma Yun, Chairman of Alibaba's Board of Directors, announced plans to launch an internal codenamed “NASAâ€. He will set up a strong independent R&D department for the next 20 years, establish a new mechanism and system, and provide a reserve for the new economy that serves 2 billion people. Technology.
Earlier, there was news that Alibaba was busy recruiting AI scientists in Silicon Valley and other places in the United States to reserve the world's top scientific research talent for the "NASA" program, and "no budget is set."
At the same time, Ma Yun also mobilized Alibaba's more than 20,000 engineers worldwide to join the "NASA" program. At the technical conference, machine learning, chip, IoT, operating system, and biometrics have been explicitly mentioned, and the intelligent industrial foundation and applications have been placed in a prominent position. At the same time, according to Ma Yun’s philosophical thinking on technological development, “NASA†plans will cover a variety of production and living scenarios in the future.
This time, Ali officially launched a smart speaker, to seize the living room scene can also be said to pave the way for the "NASA" plan to advance. It is understood that the launch of the AI ​​Labs of the Tmall Genie X1 was established in 2016 and is responsible for the development of consumer-level AI products under the Alibaba Group. The mission of AI Labs is to explore the new world of human-computer interaction and lead people to experience the pleasure of exploring the unknown world.
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