The highly anticipated global consumer electronics show, the Berlin International Consumer Electronics Show (IFA), is about to open. Before the exhibition of the world’s largest and most influential consumer electronics and home appliance products, as the world’s top three Chinese companies in color TV industry, TCL held an unprecedented grand launch conference in Berlin, Germany on August 31st. The X6, C5 and P6 series of new televisions equipped with artificial intelligence systems have been officially introduced to the world.
Li Dongsheng, chairman of TCL Group, said in his opening remarks that TCL is participating in the IFA exhibition for the seventh time this year, and the TCL IFA booth area has also expanded from more than 700 square meters in 2011 to more than 1,800 square meters today; TCL Multimedia 2017 global new product launch It will also be held simultaneously here, which are all exciting changes. These are not only the changes of TCL, but also the epitome of the rise of the entire Chinese manufacturing industry in the international market.
"At present, the three major series of X/C/P products have been thoroughly blended in the market and have already achieved accurate product positioning and a complete product concept. They can accurately cover consumer groups with different needs in the market. This new product launch will be launched. The new TV series of the X6, C5 and P6 series is from the height of the global consumer market, tapping deeper into the needs of consumers, aiming at meeting the needs of consumers more precisely, and positioning it from a new perspective.â€
At the press conference, Tiago Abreu, a senior designer of TCL Multimedia, introduced the 85-inch X6 XESS private theater as the newest product of TCL's high-end sub-brand XESS. It is a super flagship product based on artistic aesthetics, luxury technology and cinema-quality sound and picture technology.
In order to achieve the cinematic quality effect, the X6 XESS private cinema adopts stable and reliable inorganic quantum dot materials, featuring high color gamut, high color capacity, pure color, and long color, making the X6 reach the top of the globe in image display. Level. The X6 uses the local Dimming 600 partitioned Galaxy multi-zone backlight control technology. 1200 pure light sources precisely control the brightness, ensuring excellent image quality while achieving a breakthrough in the distance of the OD12 from the backlight. The thickness of the X6 machine is only 24.8mm, while the industry's multi-backlit partitioned large-screen TVs usually have a thickness of 30-50mm. Whether it is a picture or a dark detail, it can be clearly presented. The X6 XESS private cinema also features Dolby VisionTM HDR technology. HDR innovations provide support for Dolby's most advanced cinemas globally. With this technology, Dolby Vision can achieve higher brightness and contrast, as well as more comprehensive and richer colors, thereby rewriting the home TV experience.
Sound quality is an important condition for whether a television can be called a private cinema. The X6 uses Dolby Atmos®, DTS:X sound technology and Harman Kardon 7.1.4 sound, the world's first top-notch TV with 12-channel sound. Dolby Panorama sounds an immersive listening experience that allows sound to appear and move anywhere around you, including over the top of the head, making the audience feel as if they are in a fun story.
In the aspect of designing technology, the most intuitive impression of the X6 XESS private cinema is elegant and noble, like precious works of art in the family. TCL skillfully blends Eastern design thinking with Western modern design styles to create a new international design style unique to the X6 XESS private cinema. Inspired by nature and craftsmanship, the X6 uses a glossy walnut finish and reddish-brown metal for local embellishment. The perfect combination of technology and art has made the X6 as elegant and elegant as luxury art.
The “2017 Forbes China High-end Wealth Group Wealth White Paper†shows that the size of China’s mid- to high-end affluent population has continued to grow steadily, and the number has increased by more than one million each year. It is expected that in 2017, China’s mid- to high-end affluent population will reach 14 million. Such high-end people are elites of the times and leaders of the industry. They have achieved success and recognition in their careers and in society. They no longer deliberately pursue exaggerated price points in consumer choices, but also enjoy private customization, favoring high quality and technical content. And has a strong spiritual and cultural content of the product. Such high-end products can better demonstrate the identity status of the owner and the artistic taste of life, and are more suitable for being placed in the family to accompany the family and represent his love for his family. X6 is created from the integration of technology and art. With the world-leading quality and extraordinary visual experience, it will bring top quality of life and private exclusive enjoyment to the global elite's home entertainment.
In addition to the super flagship TV X6, TCL has also released C5 Urban Blues TV and P6 Ultra Thin TV. C5 Urban Blues TV is a product tailored for urban crowds who have a unique and distinctive personality badge, a broader vision and a great desire for the pursuit of quality of life. The unique and attractive blue sky speaker network cloth conforms to the character of the C5 urban blues TV. Among them, it reveals the colorful warmth. The exclusive design of the C standard exudes a strong personality, and with the design of the aesthetics of the corners of the design shows a real TV appearance with tone. C5 in the sound quality experience reflects a kind of love and warm interactive enjoyment. Q picture quality engine to enhance the quality of the picture, with Harman Kardon audio C5 brings a more mellow sound experience.
The P6 ultra-thin TV is a product created for the now 80s and 90s with confidence, independence, and fashion trends. After learning, working, living, and socializing, the P6 ultra-thin TV has gradually emerged from its work and is now realizing its goal. The struggle for personal achievement is on the other hand, and on the other, it begins to take courage and responsibility in life and family. Therefore, P6 is committed to a minimalist and freshly crafted aesthetic, focusing on the sculpting of product details. The 4.8mm ultra-narrow frame and 7.9mm ultra-thin fuselage give the P6 a slim, slim body. The seamless one-piece molding process makes the body look smoother and simpler; the purely deep meteorites and the smart "eyes of wisdom" design allow the P6 to have the legendary connotation of the "apache tears" story.
For the artificial intelligence that swept the field of science and technology and changed human life, Tiago stated that TCL had already conducted a technical layout. The three major series of X/C/P products are equipped with the TCL Artificial Intelligence T. For the current users with painless interaction, inaccurate content acquisition, and unconnected smart devices, the TCL Artificial Intelligence TV relies on multiple interaction technologies such as far-field voice, robot vision, and smart sensors, enabling the TV to be controlled without a remote controller. In addition, the artificial intelligence T can help the user to reach the desired content in one step, and can also implement personalized content recommendation for different users. TCL cooperates with providers of globally renowned Internet resources such as Google and Baidu to provide users with comprehensive, timely and accurate big data resources. The TCL Artificial Intelligence T accompanies you more and knows you better.
Gong Jing, general manager of Baidu’s Secret Business Unit at the press conference, stated that as an Android system in the artificial intelligence era, DuerOS hopes to export Baidu’s high-quality resources and AI capabilities to industry partners and jointly create the ultimate voice interactive experience. DuerOS is very pleased to cooperate with TCL. This represents the strong strategic alliance between artificial intelligence giants and home appliance giants. It will revolutionize television voice interaction and bring users the most exquisite experience.
The global color TV market has accelerated the transformation and upgrading of high-end, quality, and intelligence. At the same time, the market has also abandoned the traditional competition methods such as homogenization and price war. Whoever masters the core technology direction can occupy the development opportunity. As the leading brand of domestic quantum dot TV, TCL has continuously increased technological investment, promoted technological advancement and application, and constantly improved the layout of quantum dot products, gaining a double harvest of market and reputation. At the same time, TCL took hold of this year's hot artificial intelligence technology. TCL developed artificial intelligence T to get rid of the phenomenon of homogenization of similar products in the market. Through a series of advanced interactive technologies, it can bring more perfect personalization to users. Experience.
As Chinese-made products have gained higher and higher ratings in terms of quality, the influence of China's own brands has also gradually increased. Today, TCL is leading the craftsmanship of the big country brands into the living room of global consumers and gaining more recognition. The experience from scratch to the top three in the global market lies in TCL’s continuous innovation and development, especially in high-end markets controlled by home appliance companies in countries such as Japan and South Korea. For example, in the North American market, TCL has been evaluated for three consecutive years. The fastest growing TV brand in the US market. As one of the first Chinese technology brands to enter overseas markets, nearly half of TCL’s revenue comes from markets outside China. In the future, TCL will also speed up its operations in Europe, the United States and Southeast Asia as well as India, Brazil and Russia.
The TCL chose to hold a new product launch in Germany, which is known for its high quality and high-quality manufacturing processes. It also demonstrated its confidence and strength as a “great country brandâ€. With the improvement of the ability to create and innovate, China’s own brands will be able to release more in the international market with higher quality products and more influential brand power under the guidance of companies represented by TCL. vitality.
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