In recent years, the integration of technologies like the Internet and artificial intelligence has transformed television into a key component of smart homes. As the demand for larger screens continues to grow, TVs have evolved from mere entertainment devices into essential information hubs. The introduction of AI and other advanced technologies has opened up new possibilities, allowing the traditional TV industry to reinvent itself and explore fresh creative directions.
During the first half of 2017, the color TV market faced significant challenges, often referred to as an "industry winter." According to data from Aowei Cloud Network, China’s domestic color TV retail volume dropped by 7.3% year-on-year to 21.81 million units, while sales revenue rose slightly to 74 billion RMB. This “increasing revenue without growth in volume†trend highlighted the struggles of the industry. However, amid this downturn, companies began focusing on innovation, high-end design, and intelligent features to differentiate themselves and break free from price competition. With the convergence of IoT, big data, and AI, the future of the color TV industry is becoming increasingly promising.
AWE2018, held in Shanghai from March 8 to 11, 2018, marked a major milestone in the home appliance and consumer electronics sector. With the theme of “Global Platform for Smart Living,†the event attracted top global brands and showcased cutting-edge innovations. The exhibition expanded significantly, with over 10 halls and more than 130,000 square meters of space, drawing nearly 1,000 companies and expecting over 250,000 visitors.
TVs, once limited to white goods, now take center stage at AWE, with displays featuring 8K, OLED, QLED, laser, and wallpaper TVs. These advancements have captivated audiences, offering immersive experiences that leave visitors eager to explore more.
The competition between traditional and internet-based TV brands has intensified. At AWE2017, companies like Hisense, Skyworth, Samsung, and LG unveiled groundbreaking models, while internet brands such as Micro Whale and PPTV demonstrated their unique strategies and content-driven approaches. PPTV, for instance, showcased its sports-themed TVs and interactive gaming features, capturing the attention of both media and consumers.
Looking ahead, AWE2018 will focus on five core dimensions: new ideas, new technologies, new trends, new authority, and new life. It aims to redefine smart living and highlight the growing role of AI in the home. As AI becomes more integrated into daily life, it is expected to become a standard feature in the TV industry, much like sunlight or water—essential and ever-present.
With the rise of AI-powered TVs, manufacturers are pushing the boundaries of personalization and convenience. Companies like Changhong, Xiaomi, and LeTV have already launched AI-enabled models, signaling a shift toward smarter, more intuitive user experiences.
As AWE2018 approaches, the stage is set for a new era of innovation. With the potential for AI to revolutionize the industry, the event promises to be a landmark moment, setting the tone for the future of smart home technology.
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