Faced with the continuation of the LED TV competition in 2010, the industry has made breakthroughs in high-value-added products such as Internet TV and 3D TV. Guo Qingcun, vice president of Hisense Group, said that in 2010, Hisense will push the popularity of LED TV.
Times Weekly: 3D, LED, Internet TV, what products will Hisense be the main product?
Guo Qingcun: In 2010, Hisense will continue to focus on the research and development and promotion of LED TVs. In terms of functions, it will pay more attention to the expansion and application of network multimedia technology. The latest 3D audio-visual technology trends will be displayed on the display, making LED TVs a strong product in 2010. Potential energy, push the popularity of LED TV. In 2010, Hisense LED TV sales will account for more than 30% of the overall TV.
In 2010, Hisense will consider glasses-based 3D technology and products, which is the mainstream trend of 3D technology development and industry development, and will bring consumers a new audio-visual experience.
Times Weekly: Last year's upstream investment movements in the industry were surging, and what new plans does Hisense have in this regard?
Guo Qingcun: From chip to module, Hisense has been considering the breakthrough from the point to the extension of the line. In particular, the module, as one of the core components of color TV, is known as the heart of digital TV. At present, the core technology and resources of LCD modules are mainly in the hands of foreign-funded enterprises.
Based on its own R&D strength and manufacturing technology advantages, Hisense has taken the lead in the LCD industry in the same industry in China. According to Hisense's development plan, Hisense will continue to increase capital investment in the integrated design and manufacture of TV LCD modules and complete machines. By 2010, based on the original three module production lines, five new LCD modules and TVs will be built. With an integrated production line and five LED backlight production lines, the annual production capacity of Hisense LCD modules will reach 6.5 million units, greatly increasing the self-sufficiency rate of the company's LCD modules.
Times Weekly: After the restructuring of your company's white goods assets, what are the expectations for the development of white goods business?
Guo Qingcun: After the reorganization of Hisense's white-good assets, it will give full play to the complementary advantages of Hisense and Kelon's respective white-light business areas and achieve the goal of resource integration.
The high-end ice-washing production base of Hisense and US Whirlpool's strategic cooperation was officially put into operation in 2009. On the basis of mastering the core technology, Hisense washing machine will use the opportunity of white power resources integration to more effectively increase market share and brand awareness. . In terms of scale, after Hisense’s assets were restructured, the market share of Hisense’s refrigerators and air conditioners is expected to break out into the top three.
Times Weekly: How will Hisense position its various white goods brands?
Guo Qingcun: Hisense is a comprehensive brand covering consumer electronics and ice-washing white goods. Kelon is mainly positioned in energy-saving and environmentally-friendly air-conditioning products. Rongsheng is positioned in the natural fresh refrigerator brand. The personality characteristics of each brand are different, and the diversification of products and brands will also meet the needs of different groups and achieve the penetration of the niche market.
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