In 2009, driven by the two policies of home appliances to the countryside and old-for-new, flat-panel TVs ushered in an unprecedented stage of development. Moreover, while the economic and trade cooperation with Taiwan continues to expand, the panel of flat-panel TVs has also been adequately supplied, allowing domestic flat-panel TV manufacturers to easily survive difficult times and have also achieved unexpected profit growth.
Huang Xinzhong, General Manager of Konka Marketing Department
From this year, LCD TVs with backlights for LEDs began to emerge. As a new generation of high-definition TV products, what will be the future development of LED LCD TVs, and what are the threats of domestic manufacturers in terms of technological advantages for foreign joint ventures? Coping with policies? When will LED LCD TVs replace traditional LCD TVs as mainstream products?
In response to the future development of LED LCD TVs and the current development status, the author interviewed Mr. Huang Xinzhong, General Manager of Konka Marketing Department. Let him explain to us, what measures and specific implementation plans will Konka have in the future development of LED LCD TVs.
Further expand LED LCD production line
In the current situation of Konka LED LCD production line, Mr. Huang said that in September this year, Konka has launched the first batch of LED LCD TVs. This series is the e-LED series. So far, it has achieved 55 inches and 46 inches. Next, we will improve the 40-inch, 32-inch and 32-inch products.
Konka new series products
Next, Konka will continue to introduce the second batch of LED liquid crystal products, which will be strengthened in terms of color and lightness. At present, the thinnest part of Konka's products is 1.99cm, but consumers are currently on LED LCD TVs. In terms of product attention, it is still thin, so it will be further processed in the future products. Although the current LED LCD TV has a lot of improvement in color, but the color is still a place to consider more in the future, how to better display the color, is Konka has been pursuing. At present, many TVs are solving resolution. In color development, we haven't really explored it. Konka wants to introduce a new color wheel technology, which is more delicate from the natural color and in the contrast.
Konka new product ultra-thin embodiment
For the upstream reserve, Konka invested in a factory in Kunshan, specializing in LED modules. At the end of the year, it can realize mass production. At present, the products produced by the module factory are mainly used for Konka. In the future, when the production capacity is improved. It will also supply some manufacturers that need modules.
TV has also made a lot of preparations for product technology. In Konka's research institute, there is a post-doctoral research point for LED. This technology preparation has been updated, so Konka is still fully prepared for the future development.
LED and the Internet combine to keep up with the times
For the current development trend of flat-panel TVs, Konka has made progress in addition to LED LCDs. What other killers are there for other manufacturers? Mr. Huang said: In the future, color TV development will have two trends, one is LED, Konka will also go in this direction, the other is the current Internet TV. Because of the standard problems of enterprises now, manufacturers have no way to determine them. Although it is inevitable to know the combination of computers and TVs, only those things can be combined, and those that are not needed. Konka has also been following up.
Konka LED LCD new product network function
TV may be associated with entertainment in the home. For example, there are DVDs, stereos, and telephone lights in the home. Now that there is a network, many products can be integrated. DVD becomes a network video player, and the speakers will gradually improve. . And some of the functions of the set-top box can also be realized by TV, and now the things on the cutting edge are replaced by TV one by one. Through the revolution of this living room to complete the development of flat-panel TV.
e-LED, this LED has both the Internet and DTM terrestrial digital broadcasting. Because now we include our HD station and wireless transmission, the pilot has been opened in many cities in the country, and this demand will be great in the future. As usual, we think that TV is a display terminal, and now it has gradually become an entertainment terminal, sharing terminals.
In addition to some of the current 88 series of videos, music downloads and web albums, Konka will have something new to attract consumers in the future. Mr. Huang said that because the current standards for Internet TV are not fixed, what functions can be implemented in the TV, and there is no curing, so it is not so sure. However, Konka will definitely carry out more development on the Internet TV, and there will be more and better products.
LED LCD replaces the market just around the corner
For the market forecast of LED LCD TVs in the coming year, Mr. Huang knows that LED LCD TVs will account for about 30% of the entire industry. In a period of time, LED LCD TVs will also be a trend. When asked when the market will break out, Mr. Huang said that the popularity of the color TV industry has not depended on consumers, but on the promotion of the upstream market by the upstream industry. The singers have introduced many new products. After the price drops, as long as the LED liquid crystal is more expensive than the CCFL LCD at 1.2 times, it will quickly spread. 20% to 30% is a threshold and will be popularized quickly. Our previous products, like the rear-projection CRT, will also erupt to that node, as a new product.
Konka LED LCD National Day sales hot
During the National Day, Konka LED LCD TV sold more than 5,000 units a day, which is enough to show that LED LCD TVs still receive a lot of attention. Both the appearance and color of the products have obvious advantages, so CCFL will be slow in the future. Slowly exit the market. This time is about 5 years, and maybe less than 5 years. It took five years to replace the CRT. With the continuous advancement of technology, it is believed that the popularity of LED LCDs may come earlier.
When asked if Konka will continue to produce CRT products, Mr. Huang said that CRT products will continue to be produced. Because China's rural areas still need relatively low-priced products. The replacement of a product is not a complete process of eliminating a product. He is a complementary process. China's channels are also different, especially under the impetus of home appliances to the countryside, China's rural market still has a great demand for CRT. Therefore, Mr. Huang does not necessarily say that the CRT is rapidly dying and should become a complementary product in our low-end products.
Home appliances going to the countryside to replace the old ones
For the current two relatively fashionable problems in the home appliance industry, the home appliances to the countryside and the old-for-new policy, Mr. Huang also gave Konka's understanding. Home appliances to the countryside mainly drive the rural market, and the old-for-new market will drive a little more.
Konka pays more attention to both policies, because Konka covers all channels in China at present, and both rural areas and cities have a certain coverage area. From the current point of view, home appliances have been in the countryside for a year or two, and now they are familiar with this process, and the country has begun to simplify the process in the near future, so the sales volume is still very good.
The old-for-new trade has just begun to launch. He is through the operation of three enterprises, circulation enterprises, old electrical recycling enterprises and retail enterprises. The cost of each enterprise is very high, and the current operation procedures are cumbersome, but the time is long. In the future, you will find a more convenient way to get the effect better with the home appliances going to the countryside. Therefore, in these two aspects, Konka is going to continue to work hard.
Written in the end: It is not difficult to see from the interview that Konka still has high confidence in the future LED LCD market, and the LED LCD will become a standard in the first place. On the basis of LED LCD TV, it will be successful. Load the Internet TV features that consumers need, as well as some common digital TV reception features. And with the implementation of home appliances to the countryside and the old-for-new policy, it will also play a very good role in promoting the future development of flat-panel TVs. The flat-panel TV industry will have a greater breakthrough.
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