MasterCard is collaborating with Swarovski, a renowned name in crystal craftsmanship, to create immersive virtual reality experiences. This innovative project allows customers to explore and shop for products from the comfort of their homes, using Masterpass for seamless transactions.
The application focuses on the Atelier Swarovski home décor collection, offering users an interactive VR journey through five distinct virtual spaces. With a VR headset, customers can walk through these digital environments, examine the products up close, and discover the artistry behind each piece. The experience highlights not only the product's price but also its intricate manufacturing process and the creative inspiration that went into its design.
Once the app launches, users will be able to log in via their Masterpass account. From there, they can easily make purchases by simply tapping the Masterpass button located at the bottom of each product page, making the buying process as intuitive as it is secure.
Linda Kirkpatrick, Executive Vice President of MasterCard, shared her vision: “At MasterCard, our mission is to empower consumers with choices that are both smooth and safe, enabling them to shop anytime and anywhere they prefer. This means that businesses must engage customers across multiple platforms—whether in-store, online, within apps, or even in virtual and augmented reality environments.â€
This partnership marks a significant step forward in blending technology with luxury retail, offering a glimpse into the future of shopping where convenience, immersion, and personalization come together seamlessly.
Massking
Shenzhen Xcool Vapor Technology Co.,Ltd , http://www.xcoolvapor.com