"At present, Osram’s primary automotive lighting technology in China remains rooted in traditional halogen lamps, including HID xenon headlights. While LED technology represents a growing trend, its efficiency and superior light output make it increasingly attractive. As costs continue to decline, LEDs are poised for significant growth. This was stated by Eberhardt Gunnar, CEO of Osram Special Lighting Asia Pacific, during an interview earlier this year.
However, this alone doesn’t fully capture the urgency or pace at which major players are entering the LED automotive lighting market. Recently, according to anonymous sources cited by the German business publication Wirtschaftswoche, both Osram and Continental AG are planning to form a joint venture to develop automotive lighting solutions. The magazine reported ahead of its official release that Osram intends to transfer part of its automotive lighting business to the partnership, while Continental would bring its expertise in electronic control systems to the table.
The joint venture is expected to launch early next year, employing around 1,500 staff, with both companies contributing between €200-300 million in annual sales. Although both parties have been in talks regarding this collaboration, no final agreements have been reached yet.
Earlier this year, Osram’s CFO, Ingo Bank, mentioned in an interview with the German publication ‘Securities’ that the company is actively seeking mergers and acquisitions, targeting a total investment of up to €500 million ($530 million). While no specific deals are finalized, Bank emphasized that Osram aims to enhance its electronics and software capabilities within the automotive lighting segment.
In the first quarter of fiscal 2017, Osram reported that despite adjustments to its portfolio and currency fluctuations, revenue increased nearly 8% compared to the same period last year. Notably, the LED components division (OS) saw a 15% year-over-year growth, driven by strong demand in automotive and infrared segments.
On October 4, 2016, Osram successfully acquired Novità Technologies, a leading U.S.-based manufacturer of automotive LED modules. These products are primarily used for tail lights, fog lights, and daytime running lights, helping Osram further expand its presence in the American automotive LED market.
China remains a key battleground for all players. Since 2017, LED lighting has seen double-digit growth in the Chinese market, transitioning from niche to mainstream status. For instance, Cree, a U.S.-based LED supplier, recently signed a strategic cooperation agreement in China. At a related event, Cree unveiled the world’s first LED-specific light source, the XD14, designed specifically for automotive applications. This innovation promises to dramatically improve lighting performance.
As a core component, the XD14 is set to become a high-end addition to future LED lamp products. Interestingly, IKEA also launched a new home product – the Feiying YF1 – featuring the XD14 for the first time.
Driven by global trends toward vehicle electrification and the aesthetic and energy-saving demands of electric vehicles, the demand for LED automotive lighting has surged. What began as decorative or auxiliary lighting has rapidly evolved to include daytime running lights, xenon headlights, and main headlights.
According to data from the China Association of Automobile Manufacturers, China produced 24.421 million passenger vehicles in 2016, with medium-sized cars accounting for 24.02 million units. The total demand for LED devices in medium and large passenger cars amounted to approximately 4.1 billion units (at 1W per unit), representing a market value of around 41.6 billion yuan.
Recent projections from the High-Tech Research Institute’s LED Research Institute (GGII) suggest steady growth in the LED lighting market. By 2020, the Chinese LED lighting market is expected to reach 57.143 billion yuan, marking a 35.17% increase from 2016’s figure of 20.143 billion yuan.
With the general lighting sector suffering from price wars, many LED manufacturers are now exploring alternative markets. Some are turning their focus toward the promising automotive lighting segment, which offers untapped opportunities."
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