ST adjusts regional organization structure to start global sales activities
STMicroelectronics recently announced a plan to reorganize its global marketing organization. This action aims to improve the quality of customer service and strengthen the overall performance of the marketing organization. The reorganization plan will take effect on January 1, 2010, when STMicroelectronics will consist of two regions in Asia: Greater China and South Asia, Japan and South Korea.
The company's vice president Francois Guibert will lead Greater China and South Asia. He has been responsible for STMicroelectronics' business activities in the Asia-Pacific region (APAC) since 2006. Under his leadership, although the market demand is weak, STMicroelectronics' revenue in the region has grown against the trend by more than 10%. The marketing headquarters of STMicroelectronics Greater China and South Asia will be located in Shanghai, and the manufacturing headquarters in Singapore will also be retained.
Marco Cassis, now vice president of Arbitrary Semiconductor Japan, will lead Japan and Korea. Since taking over from STMicroelectronics in Japan in September 2005, Cassis has strengthened STMicroelectronics' market share in the automotive electronics and game console market, and the company's revenue in Japan has increased by more than 70%.
The company's vice president, Bob Krysiak, will be transferred from Greater China to the Americas, leading the company to enter the Central and South American markets and continue to increase its market share in the North American market. Ke Mingyuan established the organization structure of STMicroelectronics Greater China and the headquarters in Shanghai, which laid a solid foundation for the steady growth of marketing activities.
Andrea Cuomo, the company's executive vice president, will continue to serve as the general manager of marketing for STMicroelectronics' Europe, Middle East and Africa (EMEA) region.
With the implementation of this action plan, STMicroelectronics will have a more efficient organization to further improve the overall goals and effects of marketing activities. This organizational structure will also improve the quality of customer service and enable customers to use new products and high-tech products that STMicroelectronics continues to launch in advance.
ST's global marketing operations are aimed at global important challenges and market trends. Innovative semiconductor solutions value the importance of energy saving and consumption reduction to meet the market's growing demand for economical and easy-to-use healthcare equipment. Concerned about security issues. The products of STMicroelectronics help to realize the ubiquitous desire for the network, the imagination of the wireless world, and the expectation of fascinating multimedia content and applications.
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