ZTE teamed up with Google to push Android

ZTE teamed up with Google to push Android

The 3G era is the era of mobile Internet applications. The model of "everyone" for mobile phones, networks, and applications is gradually changing. Instead, it is the integration of "terminal + network + application". For users, their demand for services will be much greater than the product itself. In this changing era of the mobile era, Google, the world's first Internet service provider, and ZTE, the world's sixth-largest mobile phone manufacturer, have launched a strong strategic cooperation. According to the operator's local market conditions, customize differentiated and personalized Internet services to provide users with cost-effective mobile Internet terminals plus service packages to further improve users' mobile experience. In the era of the rise of 3G, this "win-win" model will become a typical representative of the future cooperation between mobile phone manufacturers, operators, and Internet service providers.

As the world's leading local communication manufacturer, ZTE has obvious advantages in China's 3G industry, and has a deep understanding of the Chinese market. Compared with international manufacturers, it can better understand the unique needs of Chinese consumers. This is for international companies like Google to enter the Chinese market. Is important. Among the three major operators in China, ZTE has a market share of 36%, ranking first among all manufacturers. On the one hand, it is a large-scale attack on network equipment, on the other hand, ZTE's advantages in mobile phone terminals are also increasingly apparent. ZTE's 3G terminals cover the three major formats of TD, WCDMA, and CDMA, and nine categories, realizing the overall layout of China's 3G terminals. In the context of the financial crisis sweeping the world, most of the world's top five manufacturers' sales fell, while ZTE rose against the trend and achieved 27 million sales, an increase of 36% year-on-year. The growth rate ranked first among global mobile phone manufacturers. In the third quarter, ZTE ’s global sales volume exceeded that of Sony Ericsson, the world ’s fifth-largest mobile phone manufacturer. Such strong domestic and foreign competitiveness undoubtedly established a “door-to-door” partnership between ZTE and Google.

He Shiyou, Executive Vice President of ZTE Corporation, said: "The arrival of the era of mobile Internet applications, the integration of 'terminal + network + application' is unstoppable, and will change the face of the entire communications industry. ZTE Corporation follows the industry trend, exerts its own advantages and develops mobile applications." At this time, holding hands with Google and implanting Google applications (such as Google Maps, Google Search, etc.) in ZTE mobile phones became the first step towards cooperation with Internet service providers. For Google, it is not easy to take the lead in China's 3G market. However, in cooperation with mobile phone manufacturers with large market share, such as ZTE, it closely captures consumers' “habits of use” and improves users ’service utilization rate and viscosity through user ’s active or passive triggering. More effective. From this perspective, choosing ZTE, a local company that has an absolute advantage in the Chinese market, will accelerate the development of Google's products and services in the Chinese market and achieve a "win-win" pattern.

However, simple application software is not enough. In this era of all-encompassing Internet services, ZTE needs to further optimize, concentrate, and enrich Google applications in mobile phones. In addition to pre-populating the popular Google service for ordinary feature phones based on their market segment positioning, it is also necessary to further increase investment in smartphones and new mobile Internet terminals, so that users have the final application decision . Mobile games, mobile music, mobile IM, mobile video, mobile streaming media, mobile e-commerce, location services, mobile e-books ... these will all be the main fields of future mobile Internet applications. An online application store will have thousands of products for you to choose from. In the face of these dazzling choices, consumers need a "leader" to give them directions, thereby improving the efficiency of consumers' experience of mobile Internet. ZTE is just such a "gardener": after Google "widely sowed", ZTE "teaches according to the various factors such as the Chinese market and consumers' lifestyles, personal interests, social interactions," and then combined with operators for "deep customization "To present consumers with a pleasant" garden ".

Although Google's Android has gained a good reputation and market expectations in the market, after all, it is difficult for one person to stop the big picture. Finding a "poson" for yourself is urgent. How to establish a long-term strategic cooperative relationship with mobile phone manufacturers is of great significance to Google. Consumers feel 3G services and experience 3G content, in the final analysis, are inseparable from 3G terminals. As the carrier of all services, the terminal is the foundation for the development of the 3G industry. How to launch 3G mobile terminal products based on the Android operating system according to the development maturity and differences of different markets around the world to further match the local mobile Internet service will test the strategic cooperation capabilities of Google and major mobile phone manufacturers. As the sixth largest mobile phone manufacturer in the world, ZTE's cooperation with Google is in full swing. ZTE plans to jointly launch the Ophone mobile phone with China Mobile in the first half of next year and embed the China Mobile Mobile Market application; in high-end markets such as Europe and the United States, ZTE has jointly developed and promoted smart phones and new MID terminals with local mainstream operators. Applications and services such as mobile life, business office, information, interactive community, video, and online games. These services and applications have certain requirements for the mobile terminal itself. It requires terminal manufacturers to build a bridge between operators and network service providers. ZTE hopes to stand at a global level and gain insight into the local depth.

"The 3G mobile Internet market is gestating a huge business opportunity that will spawn tens of thousands of application services and terminals. Although the cooperation between Google and ZTE is just getting started, I believe that this cooperation will develop at an alarming rate. And On this basis, we also look forward to establishing strategic partnerships with more network service providers and operators. "He Shiyou, Executive Vice President of ZTE, said.

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