Central air conditioning and fresh air systems are set to become the next big breakthrough in the HVAC industry. According to Zhongyikang data, the national central air conditioning market saw retail sales of 21.36 billion yuan in the first half of 2017, marking a year-on-year increase of 37.8%. This growth highlights the rising demand for more comfortable and efficient indoor environments.
Sales of fresh air systems are also on the rise. By 2018, sales were expected to reach 15 billion yuan, with projections of hitting 50 billion yuan by 2020—showing a compound annual growth rate of 69%. This rapid expansion is driven by increasing awareness of indoor air quality and health concerns.
The growing trend in central air conditioning indicates that residential units will continue to gain popularity. Liu Long, research director at Zhongyikang’s Air Conditioning Division, noted that factors such as the rise in high-end home decoration, the impact of the two-child policy, and the overall shift in consumer preferences are all contributing to a projected 22.3% annual growth in the residential central air conditioning market over the next five years.
"With the wave of consumption upgrades, people's demand for energy-efficient, healthy, and smart air conditioning solutions is growing rapidly," said Hao Jia, Deputy General Manager at Beijing Suning. "More consumers are considering central air conditioning and fresh air systems before home renovations."
As a leading sales channel for these systems, Suning has positioned itself as an industry barometer. Collaborating with major brands like Whirlpool, Haier, Midea, and Daikin, Suning has created a transparent pricing and service system. It has also established professional exhibition areas in its stores, offering design, purchasing, installation, and after-sales support to ensure a standardized consumer experience.
According to Suning Tesco’s big data analysis, consumers are now paying more attention to product features like energy efficiency and smart controls rather than just price. Central air conditioning offers significant advantages in aesthetics, comfort, energy savings, and longevity, which are increasingly attracting buyers.
With growing concerns about air pollution and PM2.5, the combination of air conditioning and fresh air systems has become a standard choice for many households and schools. Industry experts believe that the fresh air market will see explosive growth, with the Chinese market expected to double in size within three years.
Suning's mature O2O model covers nearly 4,000 offline stores and online platforms, ensuring reliable delivery and after-sales services. The company is expanding its fresh air system presence across first- and second-tier cities, collaborating with brands like Panasonic and Daikin to enhance its supply chain and customer support.
Despite the growth, the domestic fresh air market is still in its early stages. With over 600 manufacturers, the industry lacks standardization and has limited consumer awareness. However, the market is expected to grow at nearly 50% annually, suggesting strong future potential.
To break through, the industry must overcome three key challenges: misconceptions about central air conditioning, limited sales channels, and poor user experience. Suning is addressing these by expanding its network, improving service standards, and promoting better consumer education.
Looking ahead, Suning aims to lead the industry in setting new standards. By supporting innovation, integrating resources, and enhancing consumer experiences, it seeks to create a win-win scenario for manufacturers, retailers, and consumers alike.
At the Central Air Conditioning and Fresh Air Forum, Suning committed to delivering five-star service, including genuine products, expert design, premium installation, comprehensive after-sales support, and personalized maintenance. During the Mid-Autumn Festival and National Day, Suning also launched special promotions with discounts and free trials to attract more customers.
In the coming years, Suning plans to further improve its service chain, implement standardized installations, and provide one-stop solutions for home central air conditioning and fresh air systems. This strategy reflects the company’s commitment to not only selling products but also delivering exceptional customer experiences.
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