Central air conditioning and fresh air systems are emerging as the next big growth area in the HVAC industry. According to Zhongyikang data, the retail sales of the national central air conditioning market reached 21.36 billion yuan in the first half of 2017, showing a year-on-year increase of 37.8%. Sales of fresh air systems are also on the rise, with estimates suggesting that the market could reach 15 billion yuan in 2018 and surge to 50 billion yuan by 2020, reflecting a compound annual growth rate of 69%.
The growing demand for energy-efficient, healthy, and smart home solutions is fueling this trend. Liu Long, research director at Zhongyikang’s Air Conditioning Division, predicts that the residential central air conditioning market will grow at an impressive 22.3% over the next five years, driven by increased focus on interior decoration, the impact of the two-child policy, and rising consumer spending power.
Beijing Suning Deputy General Manager Hao Jia emphasized that as consumers become more conscious about indoor air quality and comfort, more people are considering central air conditioning and fresh air systems during home renovations. The integration of new technologies and health-focused concepts is shaping the future of the industry.
Suning has positioned itself as a key player in the central air conditioning and fresh air system market. As a leading retail channel, it collaborates with top brands such as Whirlpool, Haier, Midea, Daikin, and others to offer transparent pricing and high-quality service. In its physical stores, Suning provides dedicated exhibition areas, professional design, and after-sales support, ensuring a standardized and trustworthy shopping experience.
Consumer behavior is shifting—while price remains important, factors like aesthetics, energy efficiency, and long-term value are becoming more influential. With growing concerns about air pollution, the combination of air conditioning and fresh air systems has become a popular choice for families and schools alike.
Suning's O2O model, covering nearly 4,000 offline stores and online platforms, ensures reliable delivery and after-sales support. The company is expanding its presence in first- and second-tier cities, forming partnerships with major brands and enhancing its supply chain to better serve customers.
Despite the rapid growth, the fresh air system market is still in its early stages. With over 600 manufacturers and limited market penetration (less than 5% in China compared to 95% abroad), challenges remain. However, the industry is expected to grow at nearly 50% annually, indicating strong potential.
To fully unlock the market, three key thresholds must be crossed: improving consumer awareness, expanding distribution channels, and enhancing user experience and after-sales service. Suning is addressing these issues by promoting the concept through experience stores, integrating online and offline resources, and setting industry standards.
Looking ahead, Suning aims to lead the transformation of the HVAC industry by supporting innovation, standardizing installation practices, and enhancing customer satisfaction. Through strategic collaborations and service commitments, the company is working toward a future where air conditioning and fresh air systems are essential for every household.
In line with the Mid-Autumn Festival and National Day, Suning launched special promotions with leading brands, offering discounts and gifts to attract customers. The company continues to emphasize not only product quality and affordability but also a seamless service experience, from consultation to installation and maintenance.
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