Sharp's AQUOS 8K TV, 8K TV including the LV-85001 previously launched in Japan; Philips' 31.5-inch 8K display; UltraSharp UP3218K display from Dell. It can be said that in the display and color TV industry, 8K is coming. However, 8K really needs to be popularized in the market, and it needs at least 10 years of precipitation and accumulation. For the moment, 8K is just a few color TV companies that are betting on LCDs and extending the market life of LCD technology.
With the rapid improvement of living standards, the market and consumers are increasingly demanding color TV, the pursuit of the screen is getting larger, the screen is more and more clear. As a result, very colorful electric companies are seeking to upgrade their panel display methods while they are making large screens. At the same time, 8K can provide a higher resolution, reaching 7680 x 4320, which is 16 times the most common 1080P. This kind of quality television not only has a high degree of picture refinement, but also brings about an increase in the angle of field of view, giving consumers a higher quality viewing experience.
Although 8K TV looks beautiful, the price is very expensive. Like Sharp, AQUOS 8K TV is launched in the Mainland, which is priced at 68,888 yuan for a 70-inch LCD TV. Two years ago, Sharp's 85-inch 8K TV, the LV-85001, launched in Japan was sold at a price of 16 million yen, or about 840,000 yen. Even Philips' 31.5-inch 8K display is priced at $3,899, or about RMB 26,000.
Even though it has been defined as a consumer-grade product, such high-end prices still determine that 8K TV cannot enter the mainstream consumer market at this stage. If you compare the development path of 4K, you will find that the popularity of 8K will be a much longer process. Since the birth of 4K from 2011 to the present, it has not been truly popular in the past 7 years. China's large number of television signals is still 2K. Data shows that in the United States until 2015, consumer awareness of 4K for the first time exceeded 50%; only one-third of Americans have the desire to purchase 4K TV. At present, the popularity of China’s 4K TV has only just begun, and there is still a long way to go.
Because hardware has never been the only aspect of the development of the color TV industry, color TV enters the 8K era and faces no content or resources. For example, the real popularity of 4K TV relies on the fact that online streaming media has started to upgrade 4K devices, make 4K videos, and move Internet content into TVs. It has only begun to really promote the popularity of 4K TVs. According to statistics, only 16% of U.S. households currently own 4K ultra-high-definition televisions, and by 2020, 4K TVs will account for 60% of global TV shipments. In other words, after 10 years of 4K, 4K TV exceeded more than half of TV shipments.
Calculated on such a timeline, the popularity of 8K is ten years or even long. The bigger challenge is that if OLED TVs and laser TVs are popular, the fate of 8K LCD TVs is likely to disappear. However, for LCD TV giants such as Sharp, they had to push 8K to the stage early because of fierce market competition, including companies that have accelerated the strategic layout of quantum dots, OLEDs, ULEDs, etc., in order to seize The voice of the industry and market share must be found in gimmicks, and the 8K is clearly in line with the conditions for strategic sniping.
Whether it is product prices, content resources, or user needs, 8K LCD TVs do not have the possibility of rapid marketization. Coupled with the future market development, there are still many unknowns. With the continuous development of technology, it is hard to say whether 8K TV can lead the future!
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